Etsy SEO Tips : How To Etsy Shop Ranking Higher on Search Engines.

etsy shop ranking
Here's a comprehensive guide to Etsy SEO - how to optimize your Etsy shop for search engines and how to use Etsy SEO to your advantage. Read more here.
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It’s no secret that Etsy is a flourishing e-commerce marketplace with over 1.7 million active shops.

You probably already know how difficult it is to stand out among the crowd and attract more visitors to your shop as a seller.

But do you know that one of the most important elements of an Etsy shop ranking is Search Engine Optimisation (SEO)?

Etsy shops ranking, like every other online store on the internet, need SEO to be successful. Etsy SEO is the process of optimising Etsy shops for search engines to increase their visibility and get more traffic.

When it comes to SEO, Etsy shops are not an exception. They need to optimise their pages and perform keyword research in order to rank higher on search engines.

For example, Etsy SEO starts with finding out which keywords visitors are searching for on the Etsy platform and then focusing on optimising the content of the page around those keywords.

There are thousands of Etsy sellers competing for the same keywords. Including yours. The only way to make sure your Etsy shop is found is to optimise.

Etsy SEO is different from regular search engine optimisation. You still need to hold the attention of buyers, but you also need to make sure your products are easy to find.

If you need to boost your Esty shop, here are essential tips to improve your Etsy SEO and drive more traffic to your shop.

Table of Contents

Why Sell Your Products on Etsy?

why sell on etsy

Etsy is an online marketplace where people can sell handmade products but with a huge audience making it easier. It’s the perfect platform to get your products out there and reach new customers.

Etsy was founded in 2005 by three people, two of whom are still with the company today. The third person departed shortly after Etsy became profitable in 2007.

Etsy reached £1.93 billion in gross merchandise sales in 2020, with over 4.3 million active sellers.

With just a few weeks of work, you can have your own Etsy account set up to start selling your handmade crafts.

This is much quicker than other platforms that take months or years just to be approved for use.

You can also save money on shopping cart fees because there are no plans that require payment plans or monthly subscriptions.

Sellers can do this via three types of listings: regular listings, which cost nothing, featured listings that cost 20 pence per item, or one flat monthly fee of £0 or £24 per month depending on your selling history, and promoted listings.

And because Etsy is a community rather than a company, you’ll find plenty of resources and support from other sellers on the platform who are happy to help if you need some guidance.

How Etsy Decides Rankings: Etsy SEO Ranking Factors

etsy seo guide

Etsy search engine optimisation is designed to allow shoppers to find what they’re looking for. It’s important to understand how Etsy ranks its search results so you can optimise your listings if necessary.

By learning to use SEO best practices on Etsy, you can ensure that the right people find your listing at the right time for them. These ranking factors on Etsy include:

  1. Relevancy.
  2. Listing quality score.
  3. Relevancy score.
  4. Customer and market experience score.
  5. Shipping price.
  6. Store location.
  7. Shoppers’ habits.

1. Relevancy & Listing Quality score

If a product has been recently added to the store, it will receive a higher score. If the product is no longer relevant for the store, it will get a lower score.

2. Relevancy Score

The relevancy score is the measure of how well the product matches what a buyer is looking for. 

This score combines how well the product matches the exact phrase that a buyer uses, which attributes are attached to the product, and how often other buyers have purchased items with these attributes.

3. Customer and market experience score

In the past, Etsy sellers were judged by their sales rankings. But, now they are also judged by their history of customer reviews and copyright issues.

At the same time, a seller’s “Market Experience Score” is a new feature that calculates a seller’s ability to provide a positive customer experience based on five factors: shipping time, packing quality, communication with the customer, product quality, and price.

Market Experience Score is calculated from all of these factors individually and then averaged out to determine an overall score for each Etsy seller.

4. Shipping price

Shipping prices are one of the factors that contribute to Etsy’s ranking.

Shipping is a significant factor for Etsy rankings because it measures customer confidence in the store.

Etsy ranks shops by the percentage of buyers who have completed transactions. This includes tracking the feedback rate, customer return rates, and ratings for products and services. 

When a buyer completes a transaction, they are given an option to leave feedback on your store.

5. Store location

The first thing a user sees on Etsy is a map of the region they are in. If the store is located in the same region as the user, it will prioritise other listings. This is because Etsy shows stores closest to you first.

6. Shoppers' habits

One of the most important factors to keep in mind when optimising your Etsy shop is shoppers’ habits.

There’s no one-size-fits-all solution to satisfy all customers. The way that people shop on Etsy means that you need to offer them a lot of different ways to browse through your products, including filters, categories, and tags.

A lot of shoppers are using their mobile devices for online shopping. So if you want to increase the purchase rate on Etsy, you need to optimise your product listings for mobile users.

8 SEO Tips to improve your Etsy shop ranking Visibility.

1. Find Accurate Keywords For Etsy SEO:

etsy seo keywords

Finding the right keywords can be difficult for Etsy sellers. There are many factors to consider, like the product type, competition, and the buyer’s intent. 

Accurate keywords will help you better understand what people are looking for on the site and give you a way to compete with other sellers.

To find keywords that will work well for your listing, you should consider yourself a buyer instead of focusing on what you think is relevant or popular. 

It would help if you researched what “buyer intent” means and how to use it in your listings.

  • The first step is to identify key phrases that buyers use when looking for products like yours.
  • The second step is to identify longtail phrases that are less common but still relevant to your product or niche.
  • The third step is to use these phrases in your Etsy listing, so it appears at the top of search results pages when buyers search with those words.

One of the most popular ways of finding keywords is through Google Keyword Planner.

The Google Keyword Planner tool can allow you to do a variety of keyword searches for any topic or product you choose.

The search tools allow you to use different filters and input parameters such as location and language, making it easier for you to find relevant keywords quickly and efficiently. 

You can also download the data from your search in spreadsheet form.

2. Optimise product titles & descriptions with keywords

Optimising product titles and descriptions with keywords helps you rank higher in search engines. Without keyword optimisation, it can be difficult to rank higher in search engines.

Adopting long tail keywords for SEO is a good way to make your content stand out and get more traffic.

Long tail keywords are those with three or more words. They are also worth coming up with a strategy for as they’re less competitive and show up in search engines more often.

It’s important to remember that the shorter the keyword is, the better it will be for your website since it will rank higher on search engines. 

However, this does not mean that you should use a one-word key phrase as it will be too competitive and won’t bring you any organic visitors or leads.

3. Avoid keyword duplication to rank better.

Remove Duplicate Words and Repeated Keywords

Etsy has a search algorithm that is designed to avoid duplicate listings.

A buyer may not know the exact name of the product they’re looking for when using Etsy. They may know a general idea of what they want.

Etsy’s algorithm will scan for keywords and then rank products by relevancy, determined by how well each product matches a customer’s search query or keyword phrase.

However, if a buyer searches for something on Etsy and sees more than one or two listings from a particular seller, this seller has likely created many duplicate listings with the same keywords.

This can be an issue because if a buyer clicks on one of these listings, they may get to see more from that seller, but it might not be what they were looking for.

4. Don't forget to use 13 tags in each listing.

When you are listing an item on Etsy, it is important to use all 13 tags so that you can be found when people search for the keywords that will help them find your product. 

These tags can be used in different ways when listing, so it is important to understand how to use each tag.

Etsy allows sellers to provide details about their products in 13 tags which are grouped into two main categories: “keywords” and “descriptions.”

It is recommended that sellers use all 13 tags when listing an item because they can describe what the product is, where it’s from, what’s inside, and more.

It would be best to make sure these tags are accurate because this will allow you to target your customers more efficiently.

5. Get Backlinks for Etsy SEO.

Etsy SEO is a process that requires a lot of effort to optimise your shop for search engines. Backlinks are because Etsy doesn’t have the same features as Google, which allows you to rank for any keyword with just one page of content.

The easiest way to generate backlinks is by engaging customers on your social media handles. 

Other methods include having relevant keywords in your listings and sharing them with other Etsy sellers so they can post them on their shops too.

6. Keep Your Etsy Listings Fresh & Engaging

Keeping your Etsy listings fresh is just as important as keeping your store stocked with new items. 

Etsy uses search rankings to promote the newest items first. One way to keep your listings fresh is by creating seasonal collections that are put on sale for a limited time before they’re taken off the site.

Some other ways you can keep your Etsy listings fresh:

  • Regularly updating your listings with current images of your products.
  • Avoiding using old or low-quality photos
  • Describing your product’s features and function
  • Add new items to Etsy stores often

7. Use high-quality media

Images are the key factor that attracts customers to a product or service. Images should be high-resolution and include important product information about the item.

Shoppers are often attracted to images because it allows them to see what they are buying before buying it. The more high-quality the photo is, the more likely they are to make a purchase.

Images should always be high-resolution with enough detail for buyers to make an informed purchase decision. 

It is also important that these images show what is included in the purchase (and not included) for buyers so that they are not confused about what they will receive when they purchase an item. 

Quality images help them determine what size, color, and style options are available for them before purchasing the item online.

8. Offer Free Shipping

Free shipping is an excellent way to entice potential customers.

There are several reasons why this is a good idea. The most obvious one being that it will allow you to offer your product for a lower price than usual. 

You can also break down the cost of shipping into smaller increments, which will make it easier for people to purchase items on your site. 

By offering free shipping, you can increase the number of visitors who look at your listings.

Free offers more positive search engine optimisation (SEO) signals and increases the likelihood of social media marketing (SMM) channels like Facebook or Instagram sharing information about your promotion or listing with their followers.

Final Word

If you want to be successful on Etsy, it’s important to have a good SEO strategy in place. SEO is necessary for any Etsy shop owner to get their listings noticed by more buyers. 

Even with the best products are the best images if you don’t have a competent SEO strategy in place then it will be hard for them to be found.

SEO like any process worth doing takes time and for the results to show can be a process also. Whilst you may yield results from your efforts quickly it is highly unlikely, not all of the benefits of optimising your shop right away will show.

 SEO takes time, so if you don’t see changes quickly, it doesn’t mean you’re doing anything wrong just keep going and follow the process outlined above.

Get a complimentary SEO audit

Online product sales generate more than 693 billion annually in the UK alone and Etsy is one of the top marketplace platforms that you can utilise and tap into to grow your own online sales.

We know from our own experience and by supporting existing clients that by implementing Etsy SEO techniques, you can improve your shop’s visibility and reach more customers – all without having to spend money on ad campaigns which inturn will grow your online shop sales.

Want to see how you’re doing with SEO?

Get an instant SEO audit below. Or, schedule a free consultation to see how user search intent SEO can boost search traffic revenue by 700%.

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