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Etsy SEO Tips : How To Get Your Etsy Shop Ranking Higher on Search Engines.
It’s no secret that Etsy is a flourishing e-commerce marketplace with over 1.7 million active shops.
You probably already know how difficult it is to stand out among the crowd and attract more visitors to your shop as a seller.
But do you know that one of the most important elements of an Etsy shop ranking is Search Engine Optimisation (SEO)?
Etsy shops ranking, like every other online store on the internet, need SEO to be successful. Etsy SEO is the process of optimising Etsy shops for search engines to increase their visibility and get more traffic.
When it comes to SEO, Etsy shops are not an exception. They need to optimise their pages and perform keyword research in order to rank higher on search engines.
For example, Etsy SEO starts with finding out which keywords visitors are searching for on the Etsy platform and then focusing on optimising the content of the page around those keywords.
There are thousands of Etsy sellers competing for the same keywords. Including yours. The only way to make sure your Etsy shop is found is to optimise.
Etsy SEO is different from regular search engine optimisation. You still need to hold the attention of buyers, but you also need to make sure your products are easy to find.
If you need to boost your Esty shop, here are essential tips to improve your Etsy SEO and drive more traffic to your shop.
Table of Contents
Why is Etsy the Best Place to Sell Your Products?
Etsy offers a platform for innovative entrepreneurs to sell their unique, hand-made and old-fashioned products to a global market.
It provides an excellent place for you to display your goods and have them seen by millions of customers.
Etsy was launched by Rob Kalin, Chris Maguire and Haim Schoppik in 2005 from their Brooklyn apartment. Today it is a publicly traded e-commerce behemoth that strongly supports independent merchants.
The company generated $2.6 billion in revenue in 2022, making it a 10.2% year-on-year increase.
By December 31st, 2022 the website had registered more than 95 million active buyers with about seven point five million active sellers globally.
It is not difficult setting up an Etsy shop as this can be done within a short time frame of days if some preparation and effort are made; thus enabling you to begin selling your handcrafted items across the globe.
Etsy has a simplified fee system for sellers.
Listing an item costs $0.20 for four months, plus Etsy charges a 6.5% transaction charge on the total sale amount that includes shipping and gift wrapping as well.
Sellers may choose to purchase extra services like promoted listings or Etsy Ads to boost the visibility of their shops.
As an Etsy seller, you will join a lively community of creative business people who adore their work.
The platform offers various resources, tools, and support mechanisms aimed at helping vendors succeed such as the Etsy Seller Handbook, community forums, and educational events like the Etsy Summit.
You can change your love for crafts into a successful online business by taking advantage of Etsy’s global reach, friendly interface, and supportive community.
How Etsy Decides Rankings: Etsy SEO Ranking Factors
Etsy search engine optimisation is designed to allow shoppers to find what they’re looking for. It’s important to understand how Etsy ranks its search results so you can optimise your listings if necessary.
By learning to use SEO best practices on Etsy, you can ensure that the right people find your listing at the right time for them. These SEO ranking factors on Etsy include:
- Relevancy.
- Listing quality score.
- Relevancy score.
- Customer and market experience score.
- Shipping price.
- Store location.
- Shoppers’ habits.
1. Relevancy & Listing Quality score
If a product has been recently added to the store, it will receive a higher score. If the product is no longer relevant for the store, it will get a lower score.
2. Relevancy Score
The relevancy score is the measure of how well the product matches what a buyer is looking for.
This score combines how well the product matches the exact phrase that a buyer uses, which attributes are attached to the product, and how often other buyers have purchased items with these attributes.
3. Customer and market experience score
In the past, Etsy sellers were judged by their sales rankings. But, now they are also judged by their history of customer reviews and copyright issues.
At the same time, a seller’s “Market Experience Score” is a new feature that calculates a seller’s ability to provide a positive customer experience based on five factors: shipping time, packing quality, communication with the customer, product quality, and price.
Market Experience Score is calculated from all of these factors individually and then averaged out to determine an overall score for each Etsy seller.
4. Shipping price
Shipping prices are one of the factors that contribute to Etsy’s ranking.
Shipping is a significant factor for Etsy rankings because it measures customer confidence in the store.
Etsy ranks shops by the percentage of buyers who have completed transactions. This includes tracking the feedback rate, customer return rates, and ratings for products and services.
When a buyer completes a transaction, they are given an option to leave feedback on your store.
5. Store location
The first thing a user sees on Etsy is a map of the region they are in. If the store is located in the same region as the user, it will prioritise other listings. This is because Etsy shows stores closest to you first.
6. Shoppers' habits
One of the most important factors to keep in mind when optimising your Etsy shop is shoppers’ habits.
There’s no one-size-fits-all solution to satisfy all customers. The way that people shop on Etsy means that you need to offer them a lot of different ways to browse through your products, including filters, categories, and tags.
A lot of shoppers are using their mobile devices for online shopping. So if you want to increase the purchase rate on Etsy, you need to optimise your product listings for mobile users.
9 SEO Tips to improve your Etsy shop ranking Visibility.
1. Find Accurate Keywords For Etsy SEO:
Finding the right keywords can be difficult for Etsy sellers. There are many factors to consider, like the product type, competition, and the buyer’s intent.
Accurate keywords will help you better understand what people are looking for on the site and give you a way to compete with other sellers.
To find keywords that will work well for your listing, you should consider yourself a buyer instead of focusing on what you think is relevant or popular.
It would help if you researched what “buyer intent” means and how to use it in your listings.
- The first step is to identify key phrases that buyers use when looking for products like yours.
- The second step is to identify longtail phrases that are less common but still relevant to your product or niche.
- The third step is to use these phrases in your Etsy listing, so it appears at the top of search results pages when buyers search with those words.
One of the most popular ways of finding keywords is through Google Keyword Planner.
The Google Keyword Planner tool can allow you to do a variety of keyword searches for any topic or product you choose.
The search tools allow you to use different filters and input parameters such as location and language, making it easier for you to find relevant keywords quickly and efficiently.
You can also download the data from your search in spreadsheet form.
2. Optimise product titles & descriptions with keywords
Optimising product titles and descriptions with keywords helps you rank higher in search engines. Without keyword optimisation, it can be difficult to rank higher in search engines.
Adopting long tail keywords for SEO is a good way to make your content stand out and get more traffic.
Long tail keywords are those with three or more words. They are also worth coming up with a strategy for as they’re less competitive and show up in search engines more often.
It’s important to remember that the shorter the keyword is, the better it will be for your website since it will rank higher on search engines.
However, this does not mean that you should use a one-word key phrase as it will be too competitive and won’t bring you any organic visitors or leads.
- Keep your titles concise, descriptive and compelling.
- Aim for around 60-70 characters so they don’t get cut off in search results.
- Use vertical bars (|) to separate keyword phrases.
- Example: “Personalised Leather Journal | Handmade Sketchbook | Custom Initials”
3. Avoid keyword duplication to rank better.
Etsy has a search algorithm that is designed to avoid duplicate listings.
A buyer may not know the exact name of the product they’re looking for when using Etsy. They may know a general idea of what they want.
Etsy’s algorithm will scan for keywords and then rank products by relevancy, determined by how well each product matches a customer’s search query or keyword phrase.
However, if a buyer searches for something on Etsy and sees more than one or two listings from a particular seller, this seller has likely created many duplicate listings with the same keywords.
This can be an issue because if a buyer clicks on one of these listings, they may get to see more from that seller, but it might not be what they were looking for.
4. Don't forget to use 13 tags in each listing.
When you are listing an item on Etsy, it is important to use all 13 tags so that you can be found when people search for the keywords that will help them find your product.
These tags can be used in different ways when listing, so it is important to understand how to use each tag.
Etsy allows sellers to provide details about their products in 13 tags which are grouped into two main categories: “keywords” and “descriptions.”
It is recommended that sellers use all 13 tags when listing an item because they can describe what the product is, where it’s from, what’s inside, and more.
It would be best to make sure these tags are accurate because this will allow you to target your customers more efficiently.
5. Get Backlinks for Etsy SEO.
Etsy SEO is a process that requires a lot of effort to optimise your shop for search engines. Backlinks are because Etsy doesn’t have the same features as Google, which allows you to rank for any keyword with just one page of content.
The easiest way to generate backlinks is by engaging customers on your social media handles.
Other methods include having relevant keywords in your listings and sharing them with other Etsy sellers so they can post them on their shops too.
6. Keep Your Etsy Listings Fresh & Engaging
Keeping your Etsy listings fresh is just as important as keeping your store stocked with new items.
Etsy uses search ranking algorithms to promote the newest items first. One way to keep your listings fresh is by creating seasonal collections that are put on sale for a limited time before they’re taken off the site.
Some other ways you can keep your Etsy listings fresh:
- Regularly updating your listings with current images of your products.
- Avoiding using old or low-quality photos
- Describing your product’s features and function
- Add new items to Etsy stores often
7. Use high-quality media
Images are the key factor that attracts customers to a product or service. Images should be high-resolution and include important product information about the item.
Shoppers are often attracted to images because it allows them to see what they are buying before buying it. The more high-quality the photo is, the more likely they are to make a purchase.
Images should always be high-resolution with enough detail for buyers to make an informed purchase decision.
It is also important that these images show what is included in the purchase (and not included) for buyers so that they are not confused about what they will receive when they purchase an item.
Quality images help them determine what size, color, and style options are available for them before purchasing the item online.
8. Offer Free Shipping
Free shipping is an excellent way to entice potential customers.
There are several reasons why this is a good idea. The most obvious one being that it will allow you to offer your product for a lower price than usual.
You can also break down the cost of shipping into smaller increments, which will make it easier for people to purchase items on your site.
By offering free shipping, you can increase the number of visitors who look at your listings.
Free offers more positive search engine optimisation (SEO) signals and increases the likelihood of social media marketing (SMM) channels like Facebook or Instagram sharing information about your promotion or listing with their followers.
9. Providing Great Customer Service
Etsy’s search algorithm takes customer experience into account when ranking listings.
Shops with a history of positive reviews, quick response times, and reliable shipping are more likely to appear at the top of search results.
To boost your customer service score:
- Respond promptly to messages and inquiries
- Be friendly, helpful, and professional in your communication
- Set clear expectations around production and shipping times
- Follow through on your promises and go above and beyond when possible
- Encourage happy customers to leave reviews
Building up a bank of glowing reviews not only helps with search ranking but also establishes trust and credibility with potential buyers.
Promoting Your Shop Outside of Etsy
While optimising your Etsy shop is crucial, it’s also important to promote your brand on other channels to drive more traffic and sales.
The more external links pointing to your Etsy shop, the more authority it will have in the eyes of search engines.
Here are some ideas for getting your shop in front of new audiences:
- Social media: Share your latest products, behind-the-scenes content, and special promotions on Instagram, Facebook, Pinterest, and other social platforms.
Engage with your followers and use relevant hashtags to expand your reach. - Email marketing: Build an email list of past customers and interested subscribers. Send regular newsletters featuring your newest items, exclusive discounts, and valuable content related to your niche.
- Blogging: Start a blog on your own website, or contribute guest posts to other relevant blogs in your industry.
Write helpful, informative content that showcases your expertise and links back to your Etsy shop. - Paid advertising: Experiment with paid ads on platforms like Google, Facebook, and Pinterest to drive targeted traffic to your listings.
Start with a small budget and closely track your results to optimise your campaigns over time. - Influencer partnerships: Reach out to influencers and bloggers in your niche and offer to send them your products in exchange for a review or feature.
This can expose your brand to a whole new engaged audience.
The key is to be consistent and strategic with your off-Etsy marketing efforts. Focus on the channels where your target customers are most active and double down on what works.
Analysing Your Performance and Adjusting Your Strategy
SEO is an ongoing process, not a one-time task.
To continue improving your Etsy shop’s search ranking, you need to regularly analyse your performance and make data-driven adjustments to your strategy.
Etsy provides a wealth of analytics and insights you can use to assess your shop’s health and identify areas for improvement.
Here are a few key metrics to track:
- Views: How many people are seeing your listings in search results? If your views are low, it could indicate a problem with your titles, tags, or keywords.
- Visits: How many people are actually clicking through to your listing pages? A high view count but low visit count suggests your titles and photos aren’t compelling enough.
- Conversion rate: What percentage of visitors are making a purchase? A low conversion rate could mean your descriptions, photos, or pricing need improvement.
- Revenue: How much money are you making from each listing? Keep an eye on which products are your top sellers, and consider creating more variations or similar items.
- Keyword performance: Use Etsy’s Search Analytics tool to see which keywords are driving the most traffic to your listings.
Double down on the high-performers and consider retiring or revising the low-performers.
Based on your analytics insights, experiment with different optimisation tactics and see how they impact your key metrics.
Test out new keywords, tweak your titles and tags, update your photos, or adjust your prices.
Give each change some time to take effect and then measure the results.
Over time, you’ll start to get a feel for what works best for your unique shop and niche.
Keep refining your approach and staying up-to-date with the latest Etsy SEO best practices.
Etsy SEO Best Practices and Common Mistakes to Avoid
To wrap up, let’s review some of the most important Etsy SEO dos and don’ts:
Do:
- Use all 13 tags for each listing
- Include your main keyword in your title, preferably at the beginning
- Select the most specific, relevant category and attributes
- Fill out your shop’s About section and policies
- Encourage satisfied customers to leave reviews
- Regularly refresh your listings to maintain search ranking
- Promote your shop on social media and other off-Etsy channels
- Analyse your performance and adjust your strategy based on data
Don't:
- Use irrelevant or misleading keywords in your titles or tags
- Stuff your titles or descriptions with keywords
- Neglect your shop’s branding and visual appeal
- Let messages or orders go unanswered
- Rely solely on Etsy for all your traffic
- Set it and forget it – SEO requires ongoing effort and optimisation
By following these best practices and avoiding common pitfalls, you’ll be well on your way to Etsy search success.
Final Words
If you want to be successful on Etsy, it’s important to have a good SEO strategy in place. SEO is necessary for any Etsy shop owner to get their listings noticed by more buyers.
Even with the best products are the best images if you don’t have a competent SEO strategy in place then it will be hard for them to be found.
SEO like any process worth doing takes time and for the results to show can be a process also. Whilst you may yield results from your efforts quickly it is highly unlikely, not all of the benefits of optimising your shop right away will show.
SEO takes time, so if you don’t see changes quickly, it doesn’t mean you’re doing anything wrong just keep going and follow the process outlined above.
Get a complimentary SEO audit
Online product sales generate more than 693 billion annually in the UK alone and Etsy is one of the top marketplace platforms that you can utilise and tap into to grow your own online sales.
We know from our own experience and by supporting existing clients that by implementing Etsy SEO techniques, you can improve your shop’s SERP visibility and reach more customers – all without having to spend money on ad campaigns which inturn will grow your online shop sales.
Want to see how you’re doing with SEO?
Get an instant SEO audit for free, or, schedule a free consultation to see how user search intent SEO can boost search traffic revenue by 700%.
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