You will not be surprised that 67% of all clicks go to the first five search engine organic results. Therefore it is so important to make sure you are 1 of those 5 if you want to really grow your business. Paid advertising is expensive and does not always give you the leads that your business so rightly deserves.

So, the important question is how? No one single strategy will work and it won’t happen over night but with consistency and accurate measurement you will start to see and receive the results you deserve. Now an important part of that strategy should be google analytics, you may already be using this in some description.

Google Analytics contains valuable data that you can utilise to monitor your Search Engine Optimisation performance, anything from Keywords to pageviews. Having google analytics setup properly helps with organic SEO.

As part of our SEO services we will perform a full website SEO audit. An SEO audit is basically an evaluation of your website and online presence and how you appear in Search Engine Page Results.

At Online Marketing Help before we start any work we want to make sure we are clear on where your website is starting off, there is little to no point coming up with an SEO strategy if we don’t know where your website starting point is.

When we undertake a website audit we systematically check each step on our audit list by going through your website and finding any issues that need repairing or updating such as broken page links or URL errors to make sure that we are working with the best version of your site. Our full SEO audit will give you and our team actionable points to make your website as optimised as possible.

• See what your competitors are doing well and use that to your advantage
• Find out what needs changing to make your website more SEO friendly and how to change them
• What your current SEO efficiency is
• Find any website weaknesses and fix them
• Look at areas of improvement to set out a strategy for the future

Our website audit gives us a strong foundation to show you where we can make improvements and gives us an outline on the works that will need to be carried out.

Now comes the fun part of making your website Search Engine Optimised. This is where we pride ourselves on helping our customers reach their full potential.

Having a great website is important, as is doing work on your optimisation but if you are just doing random tasks your website may not reach its full potential. At Online Marketing Help we set ourselves apart by setting a noticeably clear strategy based on your business goals and business type.

We will focus on these 9 key steps to build the best strategy for your website and ultimately your business:

• Create a list of Keywords that are suitable for your business
• Analyse Googles first page of where you would like to be found
• Create content that is different or better than that of your competitors
• Offer a “hook” to engage customers and ultimately get them to click your link
• Optimise for On-page SEO
• Optimise for search intent
• Engage customers with amazing content
• Add links to each page
• Work on and improve the content within each web page

This list is not exhaustive but an outline of how we will fill in the SEO strategy, it is crucial that SEO is done step by step, without missing a single check point, building an SEO strategy for your business is single handedly the most crucial piece of work to enable long term growth and organic optimisation.

Once we have the strategy in place it is now time to fulfil and works towards complete optimisation.

Where it may be impossible to completely optimise your website off page, we can keep working at it, as it is an ever evolving task. That being said we can fully complete local optimisation and also on page with images, content and so on.

As we work through optimising your website the search engines will start to evaluate your website and its content more and more.

The more relevant the search engines determine your website the higher your website will be ranked. We will continually monitor the work that we do and work all aspects in a strategic manner.

Whilst the Search Engine Optimisation will be well underway and the strategy for the works being followed we will also be monitoring your competitors and their keywords.

Your competitors hard work can be used to your benefit with some SEO know-how. When working on SEO it is important to look at what others are doing and what is making them successful, once you know that you can also find out areas for improvement for them.

Your competitor’s weakness is your strength.The way we use one or more of your competitors against themselves is by deploying competitive intelligence. The key goal is to get insight into what their strategies are, so we can then adopt, improve and the grow.

The reason Search Engines exist is to provide the “searcher” with the most relevant information possible. If you work towards this goal you can’t go far wrong.

Here are some reasons why we need to do a competitive analysis:

• To grow traffic with limited resources
• Find keywords with high search volume that haven’t been targeted by your competitors
• Look for keywords with the highest ROI

This is why this is such an important part of the process and one not to be rushed.