What Our Customers Say
After Working With Us
Online Marketing Help Social Media Paid Advertising for Businesses
Brand Visibility, Interaction, Website Visits, and Conversions
As seasoned Social Media Marketing (SMM) and Social Media Optimisation (SMO) experts, our team is well-equipped to drive the expansion of your social channels while focusing on amplifying brand visibility and increasing traffic. With a well-organised SMO strategy and defined objectives, we can effectively optimise your advertising expenses, ensuring a remarkable return on investment (ROI).
Need Help
DEFINING SOCIAL MEDIA MARKETING GOALS
Brand Visibility, Interaction, Website Visits, and Conversions In today’s digital landscape, paid social media marketing is an essential tool for businesses seeking to maximise their online presence and drive targeted results. Our team of experts specialises in crafting tailored paid social media strategies across diverse channels, including Facebook, Instagram, TikTok, and LinkedIn. Through strategic advertising campaigns, we focus on amplifying brand visibility, user engagement, website traffic, and conversions.
With our expertise, we answer common questions businesses have about their social media marketing strategy, such as:
What is the optimal budget allocation for different platforms?
How can we target the right audience effectively?
What types of ad formats work best for our goals?
By carefully addressing these aspects and customising strategies for each platform, we ensure businesses achieve a compelling return on investment (ROI) and foster a thriving online presence.
Did You Know?
Did you know that on Facebook alone, over 9 million advertisers are actively using the platform to promote their products and services through paid advertising? This staggering number underscores the immense popularity and effectiveness of social paid advertising in reaching target audiences. It’s a competitive yet dynamic landscape where strategic targeting and compelling ad content are crucial to stand out and engage users effectively.
HOW
How
We Can Help With Social Media Paid Marketing
Audience Segmentation and Targeting
Ad Creative Optimisation
Performance Monitoring and Analysis
Budget Management and Optimisation
A/B Testing and Experimentation
Campaign Optimisation and Iteration
Audience Segmentation and Targeting
Advanced audience segmentation involves using precise data analytics to categorise the target audience based on various criteria such as age, gender, location, interests, online behavior, and purchase history. By understanding the specific demographics and behaviors of different audience segments, we can tailor advertisements that resonate with each group. This ensures that our ads are presented to individuals who are most likely to engage with the content, improving relevance and driving higher engagement rates.
Ad Creative Optimisation
Ad creative optimisation is a dynamic process that involves crafting visually captivating and compelling ad content. This includes choosing the right images, videos, headlines, and ad copy that not only grab attention but also effectively convey the brand’s unique value proposition. By continuously testing and tweaking different elements, we can identify the optimal creative combinations that drive desired actions from the audience, such as clicks, likes, shares, or conversions.
Performance Monitoring and Analysis
Implementing comprehensive tracking and analytics involves setting up advanced measurement tools to monitor campaign performance in real-time. We track key metrics like click-through rates, conversion rates, cost per conversion, and return on ad spend (ROAS). Analysing this data allows us to gain valuable insights into how the campaign is performing, enabling us to make informed, data-driven decisions. We identify what’s working well and what needs improvement, facilitating strategic adjustments to optimise the campaign for better results.
Budget Management and Optimisation
Strategic budget management begins with a thorough understanding of the client’s goals and available resources. We carefully allocate the advertising budget across various campaigns based on their individual performance and potential for achieving the desired objectives. Real-time monitoring of campaigns allows for proactive budget adjustments, ensuring that the budget is effectively distributed to high-performing campaigns. This iterative approach optimises the return on investment (ROI) and maximises the campaign objectives within the allocated budget.
A/B Testing and Experimentation
A/B testing involves systematically comparing two versions (A and B) of a specific campaign element, such as ad copy, imagery, or targeting criteria. By running these controlled experiments, we gather valuable insights into what resonates better with the audience. For instance, we may test different visuals to understand which one generates more engagement. This iterative testing approach allows us to refine our overall strategy and improve the effectiveness of our advertising efforts continually.
Campaign Optimisation and Iteration
Continuous campaign optimisation is a dynamic process that involves analysing the performance data, identifying successful strategies, and applying insights to enhance the campaign’s efficiency and impact. This includes making refinements to targeting parameters, adjusting bidding strategies, optimising ad placements, and experimenting with new approaches. By staying agile and adapting to changing market dynamics and consumer behaviors, we ensure our campaigns remain highly effective and aligned with the evolving landscape of social media advertising.
Packages
Packages
Transparent Pricing That Is Perfect For Small Businesses That Want To Grow
| Seed Social Media Paid Advertising | Shoot Social Media Paid Advertising | Sapling Social Media Paid Advertising | |
|---|---|---|---|
| Contract Length (Months) | 3 | 3 | 3 |
| Campaign Planning and Strategy | |||
| Platform Selection and Setup | |||
| Audience Research and Segmentation | |||
| Ad Creative Development | |||
| Ad Campaign Setup | |||
| Social Media Page Creation | 1 | 2 | |
| Social Media Page Optimisation | 2 | 3 | |
| Brand Creation | |||
| Meetings | Monthly | Monthly | Monthly |
| On Boarding | 24 hours | 24 hours | 24 hours |
| Research | |||
| Monitoring and Performance Tracking | |||
| Reporting | |||
| Pricing | £749 | £1349 | £1999 |
| Minimum Required Ad Spend | £1000 | £3000 | £3000 |
These packages include copy writing and content creation. The content we create will be inline with your existing brand if you
don’t have a brand pallet we can help guide you with this or you can invest in a Branding Package. Our Social Media Marketing packages do not included as standard
brand pallet creation so your account manager will discuss the packages available for this service should you need this.
All designs for social media creative come with 1 review. We may use the same content across different platforms
but will make sure it is optimised accordingly. The above packages are on a minimum 3 month basis.
Case Studies
It is a long established fact that a reader will be distracted by the readable content.
Free Consultation
Free Consultation
Let Us Help You Book A Call At A Time Convenient For You
Guarantee
Guarantee
Don't Just Take Our Word For It
We are confident after years of experience that we will be able to deliver on our promise which is to support you in whatever way necessary with your technical support on your website. To show our fait in our capabilities at Online Marketing Help and our team our CEO wants to offer a you a money back guarantee to help make that decision to work with us a little easier.
Start workint with Online Marketing Help today to bring your business to the next level. You deserve it.
Resources
Resources
Looking For More Information?
Landed here because you want more information about Social Media Marketing. Well look no further.Monthly consultations
Transparent monthly reports
Monthly consultations
Our expert team at Online Marketing Help understands how important it is to know what you are paying for when you have instructed a company to work on your behalf. With this in mind we make sure you get regular monthly updates on what we have achieved with a monthly consultation call. This isn’t to say you can’t get in touch before that but our experience shows that we will have collected enough data and information to be able to give you a good overview of what your account is doing and where your goal objectives are sitting and whether we are meeting them or surpassing them. Like everything the more time you give the process the more we will be able to optimise and build on the success.
Transparent monthly reports
We don’t want to bore you with the bits that aren’t relevant so we will show you a tailor made report based on the goals you have set with your customer care account manager. If you want a better understanding on a certain part of the work you have instructed us on then you can just let your account manager know on your monthly consultation call. Our goal is to showcase the achievements and successes we have delivered for you month on month and to showcase the progress achieved.
reviews
FAQ's
FAQ's
Looking For More Information
What other services do you offer?
We are a full 360 website development and online marketing agency. We have marketers who solely specialise in Social Media Marketing. We offer all related services within social media, from strategy writing to content creation and management. Please have a look at our Social Media Marketing Case Studies, you will be able to see the kind of work we do and have done in the past, we have off the shelf marketing support or we can design a customised offer for you.
How long will it take to start seeing results?
It depends if you have opted for Pay Per Click Social Media Marketing support or if we are building up organic engagement and then what your goals are. You will almost instantly start seeing clicks and views from your campaign. In terms of conversions, like all things with advertising it takes time to see the best results. Typically most clients end up seeing a more steady stream of conversions during the 4-6 week period if we have built a paid advertising campaign, it can be considerably longer if we are doing this through engagement only posting on your pages. That being said we work out a strategy for you that best suits your budget and goals.
How many times do you post content?
This really does depend on the package you have signed up for with your account manager. We will best advise you what is appropriate for your style business and your business goals. When we post content to your Facebook page, it will be the same piece of content that will be sent to your other social media accounts.
What kind of content do you post?
Before we post anything we send it over for your approval and review. We do extensive research on your business and industry. Our content posts are made up of the following: Brand Message + Designed Graphic + Call-to-Action + Hashtags + External Links. If you have specific content that you need to be included we can make sure this is apart of the scheduled posts and your wider Social Media Strategy.
Can I review the content before you post?
Yes, before we schedule your campaign we send the newly designed social posts for your approval once these have been scheduled we will confirm this as well.
Will you provide reports so we can track progress?
Yes we will provide reporting showing you the progress every month. This will be a monthly analytics report.
What is a monthly analytics report?
A monthly analytics report is a document detailing all of the information about numbers of followers, likes, comments, posts and other vital statistics regarding your social media, to track the progress that has been made. This information also suggests ways to move forward with paid ads from our specialists at Online Marketing Help.
What social media platforms do you offer support for?
We can support you with Facebook, Instagram, LinkedIn and Youtube. Let’s chat. Message us today to discuss your project!
How will you know what to post?
We will send you a brief that you can fill out with all of your company information and brand vision. From there, we will make sure we understand how to respect your brand voice, creative and ultimately speak with your potential clients the way that you would. We will also research your industry before starting and you will be able to approve the content before it’s live.
Can I request additional posts?
Yes! We can definitely make you a custom proposal with additional posts if you are looking for a different Social Media Management to what we offer as standard.
What is a custom social media strategy?
There is a little more to just posting everyday and hoping for the best. We provide a comprehensive social media strategy customised for your business. We’ll perform a social audit, research your industry, trending hashtags, top influencers, competitor analysis, content marketing concepts, content calendar and custom action plan.
Solutions
Solutions
Our Services Are Goal Focussed
