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Thames Luxury Charters: search marketing tied to real bookings

Thames Luxury Charters runs a fleet of luxury boats for parties, corporate events and weddings on the Thames. We took over their search marketing in November 2025.

The home page of the Thames Luxury Charters website

Results

organic traffic
+59.5%
referring domains
+48.1%
backlinks
+13.9%

Source: Semrush, June to November 2026 compared with December 2025 to May 2026.

The challenge

Numbers that didn't match the business

When we took the account over in November 2025, the historic Google Ads figures counted actions that never became bookings, so nobody could see which campaigns made money.

At the same time, enquiries for the most profitable boat in the fleet had started to slip as organic traffic to its page fell.

What we did

Our approach

  1. 01

    Tracking from enquiry to booking

    Built with the TLC team so campaigns are judged on booked revenue, not form fills.

  2. 02

    SEO and link building

    Content and authority work that grew organic traffic and referring domains.

  3. 03

    ChatGPT Ads

    Launched alongside Google Ads, with its own tracked landing page.

  4. 04

    Landing page audit and custom tools

    A paid landing page audit and a custom Elementor plugin, including an animated route map.

The outcome

More visitors from search, measured against bookings

  • Organic traffic up from 4K to 6.4K across six months
  • Referring domains up from 366 to 542
  • Campaigns now reported against booked revenue
Six months comparedSemrush, November 2026

Organic traffic+59.5%

Dec 25 to May 264K
Jun to Nov 266.4K

Referring domains+48.1%

Dec 25 to May 26366
Jun to Nov 26542

Backlinks+13.9%

Dec 25 to May 261.6K
Jun to Nov 261.8K

Services used

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What happens next

  1. Review the current position
  2. Define the commercial objective
  3. Agree the work and measurement