01
Advanced audience segmentation
We use demographic, geographic, interest, behaviour and purchase data to group audiences and present more relevant advertising to the people most likely to respond.
Social media paid advertising for UK businesses
Paid social media advertising agency built for visibility and conversions.
We are a UK paid social media advertising agency based in Essex, working with businesses across the country. Our specialists plan and manage paid campaigns across Facebook, Instagram, TikTok and LinkedIn that expand reach, bring in relevant website traffic and work towards a clear return on ad spend.
- Packages from
- £850
- Minimum ad spend
- £1,000
- Published term
- 3 months
Paid social control roomLive campaign
Performance signal
ROAS
Audience
Defined
Creative
Testing
Budget
Optimised
Facebook · Instagram · TikTok · LinkedIn
Paid social backed by verified client trust
47 Reviews Across Trustpilot & Google
Define the goal
Brand visibility, interaction, visits and conversions
Make the platform, audience and budget answer the business goal.
We plan every paid social campaign around the platform where your buyers actually spend time, whether that is Facebook, Instagram, TikTok or LinkedIn, then build the targeting, creative and budget to match the goal. Getting paid advertising on social media right starts with three questions.
Three questions worth answering before a campaign launches:
- 01
What is the right budget allocation for each platform?
- 02
How do we reach the right audience on each platform?
- 03
Which advertising formats best fit the goal?
Platform audiences shift constantly, so we work from current Meta and platform figures at the point of planning rather than quoting a fixed number here.
How we can help
Six connected levers for better paid social advertising.
As a paid social marketing agency, we treat audience, creative, measurement, budget, testing and ongoing optimisation as one campaign system rather than six separate tasks.
02
Ad creative optimisation
We develop and refine images, video, headlines and copy that communicate the brand’s value, then test combinations against clicks, engagement and conversions.
03
Tracking and analytics
We configure measurement for click-through rate, conversion rate, cost per conversion and return on ad spend, using performance data to guide campaign decisions.
04
Strategic budget management
We allocate budget around your goals and resources, monitor performance and move spend towards the campaigns with the strongest potential.
05
A/B testing
Controlled comparisons of copy, imagery and targeting help reveal what resonates with the audience and create a practical basis for continuous improvement.
06
Continuous campaign optimisation
We refine targeting, bids, placements and campaign structure as performance and market conditions change, keeping activity aligned with the objective.
Published packages
Transparent paid social advertising packages for businesses ready to grow.
Our paid social media marketing services come in three published packages. The management price, minimum ad spend and every inclusion are shown separately, so you can see exactly what you are paying for.
01 · Paid social
Seed
A focused paid-social starting point.
Management
£850
Minimum ad spend
£1,000
- Campaign planning and strategy
- Platform selection and setup
- Audience research and segmentation
- Ad creative development
- Advertising campaign setup
- Social media page creation: not included
- Social media page optimisation: not included
- Monthly meeting
- 24-hour onboarding
- Campaign research
- Monitoring and performance tracking: not included
- Monthly reporting
02 · Paid social
Shoot
Campaign delivery with page setup and active optimisation.
Management
£1,450
Minimum ad spend
£3,000
- Campaign planning and strategy
- Platform selection and setup
- Audience research and segmentation
- Ad creative development
- Advertising campaign setup
- 1 social media page created
- 2 social media pages optimised
- Monthly meeting
- 24-hour onboarding
- Campaign research
- Monitoring and performance tracking
- Monthly reporting
03 · Paid social
Sapling
The most complete published paid-social package.
Management
£2,100
Minimum ad spend
£3,000
- Campaign planning and strategy
- Platform selection and setup
- Audience research and segmentation
- Ad creative development
- Advertising campaign setup
- 2 social media pages created
- 3 social media pages optimised
- Monthly meeting
- 24-hour onboarding
- Campaign research
- Monitoring and performance tracking
- Monthly reporting
Packages include copywriting and content creation aligned to your existing brand. If you need a new brand palette, the account manager can explain the separate branding packages available.
Social creative includes one review. Assets may be adapted across platforms and optimised for each placement. The published packages have a minimum three-month term.
Related case studies
Paid social within wider acquisition campaigns
Where paid social sat alongside website, search and wider paid-media work.
Guarantee
Don’t just take our word for it
A money-back promise, once final terms are confirmed.
Our experience gives us confidence in the work we deliver.
Start working with Online Marketing Help to move your business forward.
Resources
Looking for more information?
Reporting that stays tied to your goals.
Your account manager provides regular monthly updates and a consultation call so there is enough data to explain what has been achieved, where your objectives stand and whether the campaign is meeting or exceeding them.
Your report is tailored to the goals you set, without burying you in irrelevant detail. If you want to understand a specific part of the work, use the monthly call to ask. The purpose is to make achievements, results and month-on-month progress clear.
Customer reviews
Published customer reviews
What customers say.
Comments from businesses we have worked with. They describe their experience, not a guaranteed result.
01 / 08
Great to work with a company that aren’t so pushy on the sales front. Thanks for your help. Look forward to working with you again on the next project.
FAQs
Paid social media advertising, answered.
The questions we are asked most often before starting a campaign.
What is paid social media advertising?
Paid social media advertising is running promoted ads on platforms like Facebook, Instagram, TikTok and LinkedIn, where you pay to place your message in front of a defined audience instead of relying on organic reach. You can target by interest, behaviour and location, and measure the return on what you spend.
What are the benefits of paid social media advertising?
Paid social gives you fast visibility, precise audience targeting and clear measurement. You can reach the right people quickly, test what works, control spend day to day and tie results back to leads, sales or return on ad spend.
How does paid advertising on social media work?
We set the campaign goal, choose the platforms your buyers use, build the audience targeting and creative, then launch and manage the ads. From there we track performance, run tests and move budget towards what is converting.
How much does paid social media advertising cost?
Management starts at £850 a month with a £1,000 minimum ad spend on the Seed package, rising to £2,100 management on Sapling. Ad spend is separate and set around your goals. See the packages above for what each level includes.
What types of paid social media advertising do you run?
We run the main paid formats on each platform, including image and video ads, carousels, stories and reels placements, lead generation ads and retargeting. The mix depends on your goal and where your audience is most active.
What platforms do you cover?
We run paid campaigns across Facebook, Instagram, TikTok and LinkedIn, and will recommend the right channel mix for your audience and goal. If one platform matters most, see our Facebook Ads marketing agency service or our Instagram advertising services.
How soon will I see results?
Paid social can generate clicks and views almost straight away, while conversions take time to optimise. Many campaigns settle into a steadier flow after four to six weeks. We shape the approach around your budget and goals.
Can I approve the ads before they go live?
Yes. We send new ad creative for your approval before anything goes live, and confirm once the campaign is scheduled.
Will I get reports?
Yes. You get a monthly analytics report showing campaign progress against your goals, plus a call to talk through it.
What other services do you offer?
We are a full-service website development and online marketing agency. Alongside paid social we run Google Ads, SEO, and website design and development, so paid, search and landing pages can work together. Paid campaigns drive immediate reach, but organic social media marketing services build the community and content foundation that keeps working between campaigns.
Related services
Connect paid-social campaigns with content, search and landing pages
Campaign performance depends on the organic presence around the advert and the experience people reach after clicking.
Social Media Management
Support paid reach with consistent organic content and community activity.
Google Ads Management
Coordinate social demand generation with high-intent paid search campaigns.
WordPress Development
Build or improve the landing pages that turn paid-social clicks into enquiries.
Want your paid social handled properly?
Book a call at a time that suits you, or speak to the team. We will look at what you are running now before recommending a plan.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement