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  • Google Ads
  • Kitchen worktops

SMG Surfaces: Google Ads for a stone worktop supplier and installer

SMG Surfaces supplies and fits natural and sintered stone kitchen worktops from their base in Grays, Essex. We run Google Ads that put them in front of homeowners looking for new worktops.

The home page of the SMG Surfaces website

Project highlights

areas covered: Essex, London, Kent, Herts
4
campaigns for worktop buyers
Search
the main conversion goal
Quotes

The challenge

Reaching buyers at the right moment

People buying stone worktops usually search, compare a few suppliers and ask for quotes. SMG needed to appear in those searches across their service area.

What we did

Our approach

  1. 01

    Search campaigns

    Ads built around the worktop materials and services SMG offers.

  2. 02

    Location targeting

    Campaigns focused on Grays, Thurrock and the wider Essex, London, Kent and Herts area.

  3. 03

    Quote-focused ads

    Ad copy and landing pages that point buyers to a quote request.

  4. 04

    Regular optimisation

    Search terms, bids and ads reviewed and improved over time.

The outcome

Seen by local buyers who are ready to ask for a quote

  • Ads shown across the full service area
  • Clear route from ad to quote request
  • Campaigns reviewed and improved regularly

Services used

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What happens next

  1. Review the current position
  2. Define the commercial objective
  3. Agree the work and measurement