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  • SEO
  • Google Ads
  • Ecommerce

HeatPumps4Pools: Shopping campaigns and SEO for a pool heat pump store

HeatPumps4Pools sells swimming pool heat pumps online across the UK. We run their Google Ads, including Shopping and Performance Max, and support their SEO and site performance.

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Heat your pool for less

Swimming pool heat pumps delivered across the UK.

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Heat pumps

Accessories

Buying advice

Project highlights

and Performance Max campaigns
Shopping
real product imagery only in ads
Accurate
Google Business Profile updates
Monthly

The challenge

Seasonal sales, technical products

Pool heat pump sales follow the season, and buyers compare models and prices carefully before they order.

The store needed ads that show the right products at the right time, product imagery buyers can trust and a fast, healthy site behind them.

What we did

Our approach

  1. 01

    Shopping and Performance Max

    Campaigns built around the product feed, so the right heat pumps appear for the right searches.

  2. 02

    Accurate ad creative

    We switched off automated AI image changes, so ads only show real product photos.

  3. 03

    SEO and site health

    Technical SEO fixes and caching set-up to keep the store fast and crawlable.

  4. 04

    Google Business Profile

    Regular product-focused posts planned with the client.

The outcome

Ads and a store buyers can trust

  • Product ads that only show real product imagery
  • Ongoing technical care for a busy WooCommerce store
  • A steady stream of fresh Google Business Profile posts

Services used

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What happens next

  1. Review the current position
  2. Define the commercial objective
  3. Agree the work and measurement