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The Wooden Pool Store: Google Ads for premium garden pools

The Wooden Pool Store sells premium wooden swimming pools for UK gardens, from £7,000, with UK-wide delivery. We run Google Ads that bring in pool enquiries.

The home page of the The Wooden Pool Store website

Project highlights

high-value products
£7,000+
ranges: Premium, Signature, Essentials
3
campaign coverage
UK-wide

The challenge

A considered, high-value purchase

A wooden pool is a big decision. Buyers research for weeks, compare ranges and want advice before they commit, so every click needs to count.

What we did

Our approach

  1. 01

    Campaigns by range

    Ads that cover the Premium, Signature and Essentials ranges.

  2. 02

    UK-wide targeting

    Reaching garden owners across the country, matched to the delivery area.

  3. 03

    Enquiry tracking

    Measuring quote and enquiry requests, not just clicks.

  4. 04

    Ongoing optimisation

    Search terms and budgets adjusted to the buying season.

The outcome

Ads built for a long buying journey

  • Every range represented in search
  • Campaigns judged on enquiries
  • Budgets matched to the buying season

Services used

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What happens next

  1. Review the current position
  2. Define the commercial objective
  3. Agree the work and measurement