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  • Adult social care

Southend Care: local SEO for an adult social care provider

Southend Care provides adult social care in Southend-on-Sea, from care at home to supported living. We run their SEO and report on progress every month.

The home page of the Southend Care website

Results

organic visits a month
784
referring domains
500
pages cited by ChatGPT
2

Source: Semrush, October 2026.

The challenge

Helping families find local care

Families searching for care in Southend want clear, trustworthy information quickly. Southend Care needed its key service pages, especially care at home, to show up for those searches.

What we did

Our approach

  1. 01

    Local SEO

    On-page improvements to the main service pages, starting with care at home.

  2. 02

    Authority building

    A link profile that now includes 500 referring domains.

  3. 03

    AI search visibility

    Content that answer engines can understand and cite.

  4. 04

    Monthly reporting

    A clear report every month on rankings, traffic and next steps.

The outcome

Visible in Google, and in AI answers

  • Organic traffic rising steadily since summer 2026
  • 2 pages already cited by ChatGPT
  • A monthly view of progress for the team
Search and AI visibilitySemrush, October 2026
Organic traffic
784
Authority Score
24
Ref. domains
500
AI visibility
14

Services used

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What happens next

  1. Review the current position
  2. Define the commercial objective
  3. Agree the work and measurement