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Ascent Energy: a faster website for a national EV and solar installer

Ascent Energy installs EV chargers, solar panels and battery storage for homes and businesses across the UK. We took on their website's speed, accessibility and content, with a clear plan for each.

Ascent EnergyEV chargingSolarBatteryContact

EV charging and solar, installed nationwide

Domestic and commercial installations across England, Wales, Scotland and Northern Ireland.

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EV charging

Solar PV

Battery storage

Project highlights

Lighthouse areas audited and planned
4
phases of speed and accessibility fixes
2
topic SEO content plan
10

The challenge

A slow first impression

In August 2026 the homepage scored 50 for desktop performance, and the main image took 5.0 seconds to appear because the slider was not set to load first.

People comparing installers don't wait. The site also had little content answering the questions buyers search for, such as how much an EV charger costs to install.

What we did

Our approach

  1. 01

    Speed fixes in two phases

    Preload the hero image, cut render-blocking files, limit reCAPTCHA to the forms that need it and regenerate oversized images.

  2. 02

    Accessibility polish

    Contrast, labels and structure improved so the site works for more visitors.

  3. 03

    10-topic content plan

    EV charging, solar, battery storage and LED lighting, starting with EV charger installation costs.

  4. 04

    Google Business Profile

    Regular posts to support visibility around the Preston base.

Where we started

A clear baseline and a plan for every issue

  • Every PageSpeed issue mapped to a fix
  • Content planned around real buyer questions
  • Local profile kept active every month
Starting point: PageSpeed Insights (desktop)August 2026
Performance
50
Accessibility
83
Best practices
96
SEO
92

Largest Contentful Paint: 5.0s. The homepage slider image was not set to load first.

Services used

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What happens next

  1. Review the current position
  2. Define the commercial objective
  3. Agree the work and measurement