Google Ads: How to Add Your Agency to Google Ads

Objective:

To provide a detailed, step-by-step guide for clients on how to grant an agency access to their Google Ads account. This ensures the agency can manage and optimise advertising campaigns effectively.

Instructions:

Step 1: Sign in to Google Ads

• • Visit Google Ads: Open your web browser and go to Google Ads.
  • Log in: Enter your Google account email and password associated with your Google Ads account.

Step 2: Access Account Settings

Navigate to Tools & Settings: In the upper right corner of the Google Ads interface, click on the wrench (Tools & Settings) icon.

Step 3: Go to Account Access

Account Access: Under the "Setup" column, click on "Access and security".

Step 4: Add New User

Add User: In the "Access and security" page, click on the blue “+” icon to add a new user.

Step 5: Enter User Details

• Enter Email Address: In the "Add new user" panel, enter the email address of the agency you wish to grant access to.
• Select Access Level: Choose the appropriate access level for the agency. The options are:
  • Admin: Full access to the account including managing users.
  • Standard: Can manage campaigns but cannot manage users.
  • Read-only: Can view but not make changes.
  • Email-only: Can receive notifications but has no access to the account.

Step 6: Notify New User

• Notification: Ensure the checkbox for "Send an invitation email" is checked. This will send an email to the agency informing them of their new access.

Step 7: Confirm and Send Invitation

Send Invitation: Click on the "Send invitation" button to finalise the process.

Step 8: Confirm and Add

Add User: Click on the "Add" button to grant access.

Conclusion

By following these steps, you will successfully grant your agency access to your Google Ads account, allowing them to manage and optimise your advertising campaigns effectively.

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