PPC · Verandas and awnings
Launching paid search for Fleming Verandas
Fleming Verandas was a start-up, small business in the West Midlands with an experience in delivering high quality verandas and glass rooms to customers.
- Client
- Fleming Verandas
- Sector
- Verandas and awnings
- Services
- Google Ads PPC Management
The brief
Where Fleming Verandas started
They tasked Online Marketing Help with starting their PPC strategy and kickstarting all of their PPC campaigns to enable business growth and to encourage customer acquisition in target areas.
What needed to change
- 01
PPC advertising is a form of internet marketing that allows businesses to pay for ad placement on search engines and social media platforms. It’s an integral part of any well-rounded marketing strategy, but poorly thought tactics could land you in hot water.
- 02
Businesses who invest in PPC advertising need to be aware of the risks and rewards. There are many benefits to PPC advertising, such as the ability to quickly change strategies if something isn’t working. But there are also a number of pitfalls that can lead to wasted time and money.
- 03
For example, PPC ads are often expensive, so it’s important not to spend too much on ads that aren’t working or don’t have enough traffic. It’s also important not to use too many different keywords in one ad campaign because it will be more difficult to measure which keywords are working.
Our approach
Putting the strategy to work
The work delivered for Fleming Verandas, grouped by workstream.
The project
- Full audit of past performance
- Keyword targeting & prioritisation: review messaging & ad structure to deliver higher CTR & Conversion
- Testing plan to expand reach & improve performance
- Daily Campaign Management
- Planning & Reporting
- Forecasting & Budget Spend: maximising budget
- Cross Channel considerations
What We Did
- Set-up Google Tag Manager and Google Ads Manager
- Set-up Review sites
- A/B Tested Multiple Ads within specific campaigns
- Competitor Analysis
- Keyword Brainstorming
- Negative Keyword Brainstorming
- Google Ads Extension set-up and testing
- Daily optimisation of campaigns
- Remarketing campaginns
- Regulary working on the right bid strategy
- Quality score optimisation
Excellent service from the team with constant communication keeping us up to date, excellent results from their hard work, with a big thanks to Matt who has worked directly alongside us to give us the support needed, Matt has improved our campaign and answered any questions we have had. Great work Online Marketing Help.
Services in this project
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What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement