SEO · Accountancy
Search Engine Optimisation for California Accounting
California Accounting is an established full solution accountancy firm that approached Online Marketing Help as they wanted to gain more organic traffic to their existing website. California Accounting wanted us to set-up a full paid ads strategy as well as using organic data to support it.
- Client
- California Accounting
- Sector
- Accountancy
- Services
- Search Engine Optimisation
The brief
Where California Accounting started
To offer an all encompassing Search Engine Optimisation strategy for a longstanding accountancy firm.
What needed to change
- 01
California Accounting had not done any Search Engine optimisation including no Google or Bing optimisation, Backlinks, Social optimisation and so on.
- 02
Online Marketing Help, started the project with the end in mind and worked backwards. The ultimate goal was to generate additional organic leads alongside a strategic paid advertising campaign.
Our approach
Putting the strategy to work
The work delivered for California Accounting, grouped by workstream.
The project
- Create Strong White Hat Backlinks
- Create an Online Profile
- Generate Organic Traffic
- Strengthen Clients Domain Authority
- Maximise Page Speed
- Diversify High Traffic-Generating Landig Pages
What We Did
- Optimised All Existing Data on The Website.
- Optimised All Social Channels.
- Undertook Keyword and Competitor Analysis.
- Improved on Page SEO.
- Curated Weekly Blog Posts.
- Graphics Design Support.
Thanks to Online Marketing Help we have seen an increase of 210% YOY growth with new clients driven by local searching. We have a much clearer communication channel with existing and new clients. We are now on page 1 for accounting firms in California, we continue to see a better ROI on our google ads spend although we have reduced this considerable due to the volume of leads we are getting organically.
Services in this project
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What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement