SEO · Fine dining
Organic search and reservations for fine dining
A local-search and website optimisation story focused on restaurant discovery, relevant organic visits and reservations.
- Client
- Savor Bistro
- Duration
- 3 years
- Services
- Search Engine Optimisation, Google Ads PPC Management, WordPress Development, Social Media Marketing, Paid Social Advertising
Results
What changed for Savor Bistro
98%
Organic-traffic increase
- Local business-profile position
- 1st
- Bounce-rate reduction
- 22%
- CPC decrease
- 38%
- CTR increase
- 16%
- Increase in walk-ins
- 12%
Figures as reported for this project. They are not a forecast for another business.
The brief
Where Savor Bistro started
Improve local organic visibility and translate relevant search demand into more reservations and foot traffic.
What needed to change
- 01
Strong competition from established local restaurants.
- 02
Weak visibility for cuisine, location and dining-intent searches.
Our approach
Putting the strategy to work
The work delivered for Savor Bistro, grouped by workstream.
Search and local
- Cuisine, location and intent research
- Business-profile, NAP and review activity
Content and website
- Dish, chef and local-event content
- Speed, mobile, UX and structured-data improvements
Connected marketing
- Google paid advertising
- Long-term SEO and social-media marketing
The team's SEO implementation made a real difference in a competitive restaurant market.
Have a similar project in mind?
Tell us about your business, the challenge and what a useful result would look like.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement