Website · Hospitality
A hospitality website launch for a New York steakhouse
A new website and connected marketing campaign, built to help visitors find restaurant locations, menus, events and reservation information.
- Client
- Keens Steak House
- Duration
- 4 years
- Services
- WordPress Development, Search Engine Optimisation, Google Ads PPC Management, Social Media Marketing, Paid Social Advertising
Results
What changed for Keens Steak House
58%
Organic-traffic increase
- Bounce-rate reduction
- 36%
- Reservation increase
- 78%
- Reduction in broken pages
- 43%
- Positive booking-experience survey
- 96%
Figures as reported for this project. They are not a forecast for another business.
The brief
Where Keens Steak House started
Launch a more usable and informative hospitality website and support discovery through organic and paid channels.
What needed to change
- 01
Presenting practical restaurant information clearly.
- 02
Connecting the website launch with ongoing search and campaign activity.
Our approach
Building the experience
The work delivered for Keens Steak House, grouped by workstream.
Website
- Website launch support
- Usability and information access
Acquisition
- Long-term SEO
- Google Ads and social media marketing
A reliable digital-marketing partner from the website launch through to ongoing campaigns.
Have a similar project in mind?
Tell us about your business, the challenge and what a useful result would look like.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement