SEO · Craft ecommerce
SEO growth for an online craft business
A craft ecommerce SEO campaign covering keyword research, technical fixes, content and paid search alongside organic growth.
- Client
- CraftyCreations
- Duration
- 4 years
- Services
- Search Engine Optimisation, Google Ads PPC Management
Results
What changed for CraftyCreations
60%
Organic-traffic increase
- Average ranking-position improvement
- 45%
- Purchase-conversion increase
- 30%
- Reduction in broken pages
- 33%
- Cost-per-conversion reduction
- 9%
- Increase in clicks
- 43%
Figures as reported for this project. They are not a forecast for another business.
The brief
Where CraftyCreations started
Improve organic visibility, relevant traffic and ecommerce sales in a competitive online craft market.
What needed to change
- 01
Competition from many established craft suppliers.
- 02
Low visibility for commercially relevant craft and hobby searches.
Our approach
Putting the strategy to work
The work delivered for CraftyCreations, grouped by workstream.
Search foundation
- Craft keyword research
- Metadata, descriptions and on-page optimisation
Website and content
- Technical, speed, mobile and UX work
- Tutorials, ideas and product-recommendation content
Authority and acquisition
- Relevant outreach and influencer collaboration
- Google paid advertising alongside SEO
SEO helped the craft business compete properly in its market for the first time.
Services in this project
Have a similar project in mind?
Tell us about your business, the challenge and what a useful result would look like.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement