SEO · Fashion ecommerce
Organic search for an online clothing retailer
An ecommerce SEO campaign covering search demand, technical improvements, editorial content and authority building.
- Client
- TrendyThreads
- Duration
- 3 years
- Services
- Search Engine Optimisation, Shopify Development
Results
What changed for TrendyThreads
73%
Organic-traffic increase
- Implementation period
- 6 months
- Purchase-conversion increase
- 35%
- Average ranking-position improvement
- 52%
Figures as reported for this project. They are not a forecast for another business.
The brief
Where TrendyThreads started
Increase organic visibility and relevant visits, then turn more of those visits into online clothing sales.
What needed to change
- 01
A saturated fashion ecommerce market.
- 02
Poor visibility for commercially relevant clothing and fashion searches.
Our approach
Putting the strategy to work
The work delivered for TrendyThreads, grouped by workstream.
Research and pages
- Fashion, product and trend keyword research
- Content and metadata optimisation
Technical and experience
- Technical audit
- Speed, mobile and user-experience improvements
Content and authority
- Fashion-trend and style content
- Relevant blogger and influencer outreach
The traffic increase and first-page visibility for target fashion searches speaks for itself.
Services in this project
Have a similar project in mind?
Tell us about your business, the challenge and what a useful result would look like.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement