SEO · Automotive retail
An SEO roadmap for an automotive showroom
A multi-channel campaign covering organic search, local visibility, paid media, conversion work and website maintenance.
- Client
- CarShow Hub
- Duration
- 3 years
- Services
- Search Engine Optimisation, Google Ads PPC Management, WordPress Website Maintenance
Results
What changed for CarShow Hub
63%
Organic-traffic increase
- Uplift in car sales attributed to SEO
- 15%
- Local business-profile position
- 1st
- Conversion-value increase
- 43%
- CTR increase
- 15%
- CPC decrease
- 7%
- Conversion increase after CRO work
- 15%
Figures as reported for this project. They are not a forecast for another business.
The brief
Where CarShow Hub started
Increase organic visibility, website visits, customer enquiries and visits to the showroom.
What needed to change
- 01
Strong competition from other automotive retailers.
- 02
Weak visibility for geographically relevant vehicle searches.
Our approach
Putting the strategy to work
The work delivered for CarShow Hub, grouped by workstream.
SEO and local search
- Vehicle and local keyword research
- Business-profile, citation and location-page work
Content and technical
- Buying-guide and maintenance content
- Speed, mobile and technical-audit improvements
Connected delivery
- Google paid advertising
- Website maintenance and conversion review
The SEO work strengthened the company's position in a competitive automotive market.
Services in this project
Have a similar project in mind?
Tell us about your business, the challenge and what a useful result would look like.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement