SEO · Local bakery
A local bakery’s organic search journey
SEO, local-search, content and website work for a family-owned bakery competing against established local names.
- Client
- Sweet Delights Bakery
- Duration
- 4 years
- Services
- Search Engine Optimisation, WordPress Development
Results
What changed for Sweet Delights Bakery
50%
Organic-traffic increase
- Implementation period
- 6 months
- Share of traffic from new users
- 83%
- Reduction in broken pages
- 51%
- GA4 conversion rate
- 8.3%
Figures as reported for this project. They are not a forecast for another business.
The brief
Where Sweet Delights Bakery started
Improve local search visibility, attract relevant organic visitors and support more online orders and bakery enquiries.
What needed to change
- 01
A limited online presence in a market with established local competitors.
- 02
The need to connect bakery-product searches with useful local landing pages.
Our approach
Putting the strategy to work
The work delivered for Sweet Delights Bakery, grouped by workstream.
Search demand
- Bakery-product and local keyword research
- Content and metadata optimisation
Local visibility
- Business-profile and NAP consistency work
- Location pages and local link activity
Content and website
- Baking and cake-decorating articles
- Speed, mobile and technical/on-page improvements
The team's professionalism, keyword analysis and strategy gave real attention to what the bakery needed.
Services in this project
Have a similar project in mind?
Tell us about your business, the challenge and what a useful result would look like.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement