Design · Social and health care
Social Care Illustration Design Case Study
Create some unique on brand illustrations to support a recruitment campaign that Allied Hands were wanting to launch in the coming weeks. The client wanted a creative, quirky look and feel but still with an element of professionalism suitable for their target audience 50+.
- Client
- Allied Hands
- Sector
- Social and health care
- Services
- Illustration and graphic design
The brief
Where Allied Hands started
Our client needed (in a hurry) some illustrations for their social and health care business. The task was to create a few illustrations on brand and matching to their existing brand images and illustrations.
What needed to change
- 01
Allied Hands didn’t really know what they wanted in terms of design but had seen some examples they liked on the internet. We wanted to add an element of creativity for this client as we knew that an engaging creative would make all the difference in them attracting high quality candidates.
- 02
We had no direct guidance from the client in terms of what or how they wanted the illustrations to look which has its advantages so we got working on some creative illustrations.
Our approach
Developing the creative
The work delivered for Allied Hands, grouped by workstream.
Some of the questions we asked to help us establish the full brief;
- Can You Tell Me About Your Company?
- What Do You Want to Achieve with the Design?
- Who is Your Target Audience?”
What We Did
- Researched similar businesses
- Mocked up the logo so they had a transparent file
- Undertook a brand research task
- Hand drew illustration
- Re-worked their logo as an illustration
- Designed 12 illustrations
- Established their target audience
- Marketing collateral creation
- Optimised the images for SEO
- Design preferences questionnaire
- Worked within the clients budget
We really needed some illustrations for our business quick smart and found Online Marketing Help. The lady that reached out to me was professional, speedy and super friendly. In know time she really understood my business and what I was looking for. Within 24 hours of contact I had my illustrations back and I didn’t need to make any changes as they were exactly what I wanted.
Have a similar project in mind?
Tell us about your business, the challenge and what a useful result would look like.
What happens next
- Review the current position
- Define the commercial objective
- Agree the work and measurement