accountancy firm in the u.s

Search Engine Optimisation for California Accounting

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Case Study Accountancy Firm SEO Essex

The Project

california Accounting

To offer an all encompassing Search Engine Optimisation strategy for a longstanding accountancy firm.

The brief

California Accounting is an established full solution accountancy firm that approached Online Marketing Help as they wanted to gain more organic traffic to their existing website. California Accounting wanted us to set-up a full paid ads strategy as well as using organic data to support it.

The Challenges

California Accounting had not done any Search Engine optimisation including no Google or Bing optimisation, Backlinks, Social optimisation and so on. Online Marketing Help, started the project with the end in mind and worked backwards. The ultimate goal was to generate additional organic leads alongside a strategic paid advertising campaign.

What We Did

Client Recommendation

Thanks to Online Marketing Help we have seen an increase of 210% YOY growth with new clients driven by local searching. We have a much clearer communication channel with existing and new clients. We are now on page 1 for accounting firms in California, we continue to see a better ROI on our google ads spend although we have reduced this considerable due to the volume of leads we are getting organically.

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