Google Analytics 4: How to Add Your Agency to GA4

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Objective:

To provide a step-by-step guide for clients on how to grant an agency access to their Google Analytics 4 (GA4) account, ensuring the agency can view and manage analytics data as required.

Instructions:

Step 1: Sign in to Google Analytics

Visit Google Analytics: Open your web browser and navigate to Google Analytics.
Log in: Enter your Google account email and password associated with your GA4 account.

Step 2: Access the Admin Settings

Go to Admin Panel: In the lower-left corner of the Google Analytics interface, click on the “Admin” gear icon.

Step 3: Select the Correct Account and Property

Choose Account and Property: In the Admin panel, ensure that you have selected the correct account and property for which you want to grant access. Use the drop-down menus in the “Account” and “Property” columns.

Step 4: Access Account User Management

Navigate to Account Access Management: Under the “Account” column, click on “Account Access Management”.

Step 5: Add New User

Add Users: Click on the blue “+” icon in the top-right corner and select “Add users”.

Step 6: Enter User Details

Enter Email Address: In the “Add users” panel, enter the email address of the agency you wish to grant access to.
Set Permissions: Choose the appropriate permissions for the agency by checking the boxes for “Viewer”, “Editor”, “Analyst”, or “Admin”. It is recommended to grant “Editor” access for full management capabilities.
Image Direction: Show the “Add users” panel with fields for email address and permissions checkboxes highlighted.

Step 7: Notify New Users

Notify by Email: Ensure the checkbox for “Notify new users by email” is checked. This will send an email to the agency informing them of their new access.

Step 8: Confirm and Add

Add User: Click on the “Add” button to grant access.

Conclusion

By following these steps, you will successfully grant your agency access to your Google Analytics 4 account, allowing them to view and manage your analytics data efficiently.

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