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AI voice agents · Car dealerships & garages

AI Voice Agent for Car Dealerships & Garages:
Every Sales and Service Call Answered

Our AI voice agent works as an AI receptionist for car dealerships and garages. It answers every sales, service and parts call on the first ring, books test drives, MOTs and workshop slots and takes part-exchange details, even on a busy Saturday. It never gives finance advice or values a car. We build it around your business and manage it every month.

Live in as little as 3 working days · Keep your number · Billed monthly, 30 days' notice

What is an AI receptionist for car dealerships?

An AI receptionist for car dealerships is software that answers and makes phone calls for your showroom and workshop in natural, spoken conversation. You may also hear it called an automotive AI receptionist. It works out whether the caller wants a car, a test drive, a part-exchange appraisal, a service, an MOT or a part, answers from the stock list and prices you have approved, books test drives and workshop slots into your diary and passes anything it can't handle to the right person, with a summary of the call.

On Starter it does exactly that job. On Growth and Scale it works as a full AI voice agent: it puts callers through to sales, service or parts, calls back new enquiries and works across several sites or brands. Either way, OMH writes the script, connects your diary and dealer system where it allows, and runs it for you. See our AI receptionist plan, or how our AI voice agent works across UK businesses.

How a call goes

Watch the phone. Each step lights up as the call reaches it.

  1. It listens.It hears whether it's a sales enquiry, a test drive, a service or MOT, or a parts call as the caller speaks.
  2. It works out the answer.It checks the request against your stock list, prices, diaries and booking rules.
  3. It replies and acts.It answers in a natural voice, books the slot or puts the call through.
  4. It reports back.Your team gets a summary of every call, with name, number, registration and what the caller needs.

Try it: pick a team and a tone, then listen in

Ashford Road Motors0121 496 0731, Birmingham 00:00
Grace, AI assistant

CallerIs the grey Golf on your website still available?
Grace, AI assistantYes, the 2021 Golf Life in grey is still in stock. Would you like to book a test drive?
CallerSaturday morning, if you can.
AI assistantI have Saturday at 10:30 with Daniel. Shall I book it and text you the details?

Example scripts. Business names are made up.

A Saturday at your dealership

Calls don't arrive evenly.
Neither do the misses.

An illustrative Saturday at a dealership with a showroom and a workshop. The phones are busiest when every sales executive is with a customer. A missed buyer rarely leaves a voicemail. They ring the next dealer selling the same car.

Calls by hour, one weekday

238 calls, 86 missed (36%). Hover or tap a bar for the hour.

Illustrative figures, not data from a real business. Your phone provider's call log shows your own pattern.

  1. 08:00Workshop opens

    Drivers ring to book MOTs and services before work, while your service advisors check cars in.

  2. 11:00Showroom full

    Every sales executive is on a test drive or with a customer. Stock enquiries ring out.

  3. 17:30After closing

    Buyers browse online in the evening and ring about the car they've found. Voicemail picks up.

  4. Work out what it costs your dealership

Who we work with

Built for dealerships and garages

Showrooms and workshops get different calls. We script the agent around yours: your stock, your service menu, your teams and what must go to a person.

Showrooms

AI Receptionist for Car Dealerships

Buyers ring while your sales team is with a customer.

Our automotive AI receptionist answers stock questions from your approved list, books test drives with the right sales executive and takes part-exchange details for your used car team.

  • Answers questions about cars in stock, from your approved list
  • Books test drives and showroom appointments
  • Takes part-exchange details: registration, mileage and condition

Never values a car, agrees a price or gives finance advice

Workshops

AI Receptionist for Garages & MOT Centres

Your technicians are under a car, not at the phone.

An AI receptionist for garages books MOTs, services and repairs into your workshop diary and takes the registration and the problem before the car arrives. It also works as an AI receptionist for car repair shops, body shops and tyre centres.

  • Books MOTs, services and repair checks by registration
  • Takes a description of the problem and any warning lights
  • Reminds customers who have asked for MOT and service reminders

Never diagnoses a fault or quotes for a repair it hasn't been given

Another kind of motor business?

We also set the agent up for van and commercial dealers, car supermarkets, tyre centres, body shops and driving schools. Tell us what your callers ask, and we'll show you how the agent would handle it on the demo.

Ask about your business

What's included

What it does for your business,
and what we run for you

Sales, service, parts and the questions in between, handled the way a good showroom receptionist would. Pick a capability to see who does what. Features marked Growth and Scale aren't on Starter.

First-ring answering, 24/7

The agent

Every call answered straight away, on a busy Saturday or after the showroom has closed. Several callers answered at once. No voicemail and no engaged tone.

OMH, for you

We divert your lines, set your hours and agree what it picks up and when. Nothing goes live without your sign-off.

You and your team stay in charge

You decide the rules before it answers a single call. It never values a car, agrees a price, takes a deposit or gives finance advice. It only gives stock details and prices you have approved, word for word, and anything it doesn't know, it says so and passes on.

It handles

  • Test drive and workshop bookings
  • Stock questions from your approved list
  • Opening hours and directions
  • Service and MOT prices you approve

It hands to your team

  • Finance and payment questions
  • Complaints and sensitive calls
  • Anyone who asks for a person
  • Questions it has no approved answer for

It never

  • Gives finance advice or quotes a rate
  • Values a car over the phone
  • Agrees a price, discount or deposit
  • Calls people who have not agreed to it

Works alongside your dealer systems

Test drives, workshop bookings and notes go where your team already looks. We check your setup on the first call and tell you plainly what connects directly and what needs a workaround.

  • Keyloop
  • Pinewood
  • Dragon2000
  • AutoTrader
  • Google Calendar
  • Microsoft 365

How it works

Live in 3 to 15 working days. Answering every enquiry after that.

Part 1: Setup, done for you

  1. 01

    Connect

    You divert your sales and service lines. We link your diaries and, where it allows, your dealer system.

    Lines diverted

  2. 02

    Train

    We load your stock, prices, service menu, teams and routing rules.

    Rules set

  3. 03

    Test together

    You and your team ring it and try to trip it up. Nothing goes live without your sign-off.

    3 test calls passed

  4. 04

    Go live

    It answers on the first ring, from the first MOT of the day to the last Saturday test drive. We check and tune the first two weeks of live calls at no extra cost.

    Live and answering

Starter goes live in 3 working days, Growth in 5 to 7 and Scale in 12 to 15. The clock starts once we have your stock list, prices, routing rules and diary access.

Part 2: What happens to a new car enquiry (Growth and Scale)

From online enquiry to a call back in under a minute.

Step 1: Your car is listed On your website or a listing site
Step 2: A buyer enquires A form, an email or a call
Step 3: The lead lands In your CRM or dealer system
Step 4: Your agent rings them Within 60 seconds

Step 5: Then one of three things happens:

  • A test drive booked In your sales diary
  • A warm transfer Put through to a sales executive
  • A follow-up If they are not ready yet
Step 6: A summary and tags Written back to your software
Answer speed
1st ringanswer speed
New lead call time
60 secto call new car enquiries(Growth and Scale)
Hours
24/7bank holidays included
Finance advice given
0finance advice given

Use cases

Car dealership and garage use cases by type of call

A dealership or garage gets the same eight kinds of call, week in, week out. We script your agent around each one. Pick a call to see how the agent handles it.

Stock enquiries01 / 08

Stock enquiries: answered from your own stock list

Buyers ring several forecourts about the same kind of car and go with whoever answers. The agent answers from the live stock list you approve and books the next step while they're on the line.

  • Answers price, mileage and key features from your approved stock list
  • Says so when a car isn't on the list, and takes a message
  • Passes buyers who are ready to reserve to a sales executive

Not sure how your calls would fit?

Tell us who rings your business and why. We'll map your calls and show you what the agent would handle and what it would pass to your team.

Book a 30-Minute Demo

Sample calls

Dealership sample calls, by call type

Hear how our AI voice agent handles six everyday dealership calls, from a new car enquiry to a follow-up call on a missed enquiry. These are sample recordings with made-up dealerships and customers. We'll add client results here once we've checked them with each client.

8
kinds of dealership call it's scripted for
0
finance advice given, on any call
10
UK cities with local numbers
0:00 / 1:23

New Car Enquiry & Lead Qualification

Our AI voice agent asking a BMW 3 Series buyer about budget and timing, then arranging a showroom visit with sales.

0:00 / 0:54

Test Drive Booking

Our AI voice agent taking a Saturday test drive request for an Audi Q5 and checking the car is available before confirming.

0:00 / 1:24

Used Car Enquiry & Part-Exchange

Our AI voice agent taking a used Mercedes C-Class enquiry and the details of the caller's part-exchange car.

0:00 / 1:16

Car Finance & Monthly Payment Enquiry

Our AI voice agent noting the car, deposit and term a caller has in mind and passing the finance question to the finance team.

0:00 / 1:04

Vehicle Availability, Price & General Questions

Our AI voice agent checking a Volkswagen Golf listing by its reference and the dealership's warranty details before answering.

0:00 / 1:04

Missed Call Recovery & Follow-Up

Our AI voice agent following up a Kia Sportage enquiry and taking a Saturday showroom visit request for the sales team to confirm.

Sample videos

Dealership calls, on video

Watch our AI voice agent take a dealership call from the first ring to the handover. These are sample videos with made-up dealerships and customers.

New Car Enquiry & Lead Qualification

Our AI voice agent asking a BMW 3 Series buyer about budget and timing, then arranging a showroom visit with sales.

Pricing

AI voice agent pricing for car dealerships and garages

Three plans, billed monthly, no minimum contract. Every plan includes a managed agent, a British voice, a summary of every call and a monthly report. Prices exclude VAT.

Starter

One site, one agent answering and booking. Best for an independent garage or small dealer.

£249 a month + VAT, billed monthly

Included
300minutes a month
Setup
£795one-off fee
Live in
3working days

Then 60p a minute past your allowance.

  • Answers every inbound call, day and night, on your existing number
  • Answers only from your approved information
  • Books test drives and workshop slots into one diary
  • Takes a proper message when it can't help, with name, number and reason
Everything included and what isn't
  • Texts the caller a confirmation
  • Emails you a written summary of every call
  • A British voice, your greeting and your showroom hours
  • Monthly usage report

Not included

  • Writing into a CRM
  • Live transfer to a person
  • Out-of-hours routing rules
  • Outbound calling
  • More than one site
Book a 30-Minute Demo
Where most dealerships start

Growth

For a dealership where the phone sells cars and fills the workshop. Where most dealerships should start.

£449 a month + VAT, billed monthly

Included
500minutes a month
Setup
£1,295one-off fee
Live in
5 to 7working days

Then 60p a minute past your allowance.

  • Everything in Starter
  • Live transfer to a person, with everything the caller already said passed across
  • Out-of-hours and overflow rules you set
  • Writes each enquiry into your CRM or dealer management system
Everything included and what isn't
  • Calls new website and listing enquiries within 60 seconds
  • Routes calls at the first question, for example sales, service or parts
  • Missed-call recovery: an automatic text to the caller and a callback task for your team
  • Outbound calls to customers who have consented, for MOT and service reminders and no-shows
  • Recording and searchable transcript of every call
  • Monthly optimisation call: we read the transcripts and improve the script
  • Up to three enquiry routes

Not included

  • A second site, brand or agent
  • A second CRM or system
  • Call outcomes reported against your ad spend
Book a 30-Minute Demo

Scale

For several sites or brands, each with its own lines, on one managed service.

£849 a month + VAT, billed monthly

Included
900minutes a month
Setup
£1,995one-off fee
Live in
12 to 15working days

Then 60p a minute past your allowance.

  • Everything in Growth
  • Up to three sites, brands or departments, each with its own script, voice and diary
  • Routing across sites by where the caller is, the brand or what they ask for
  • Per-site reporting, so you can see which site converts its calls
Everything included and what isn't
  • Call outcomes reported alongside your Google Ads and website data
  • Script and knowledge updates within one working day
  • A named account manager
  • Quarterly review with a senior strategist

Not included

  • A fourth site, brand or department (a priced add-on)
  • Bespoke software development
  • Integrations we haven't built before (quoted separately)
Book a 30-Minute Demo

Starter is our AI receptionist plan.

VAT
All prices exclude VAT.
Minutes
We count answered inbound calls and connected outbound calls. Unused minutes don't roll over, and we warn you at 80% of your allowance. Minutes past your allowance cost 60p each on every plan.
Setup
The one-off fee covers discovery, the build, the integrations and supervised checks on your first two weeks of live calls. We agree it in writing before work starts.
Extra sites
Scale includes up to three. Each extra one is £495 setup and £49 a month. Above six, we quote the whole service.
Contract
Billed monthly, with 30 days' notice.
Integrations
What connects depends on the software you use. We confirm it on the discovery call.
Delivery
The clock starts once we have your stock list, booking rules and diary access.

Local cover

Dealerships and garages across the UK. A local number for each site.

Customers trust a local number. Your agent answers on your existing line, or on a new one with your city's code. We set up our AI receptionist for garages and car dealers across the UK by video call and phone from Hullbridge, Essex.

  • Local 020 number

    London

    Good afternoon, you're through to the dealership's AI assistant. Are you calling about sales, service or parts?

    Covers Greater London

  • Local 0121 number

    Birmingham

    Thanks for calling. Is this about a car in stock, or booking a test drive?

    Covers Birmingham and the West Midlands

  • Local 0161 number

    Manchester

    Hello, you're through to the service team's AI assistant. Would you like an MOT, a service or both?

    Covers Greater Manchester

  • Local 0113 number

    Leeds

    Thanks for calling. I can book a test drive or a workshop slot for you. Which would you like?

    Covers Leeds and West Yorkshire

  • Local 0151 number

    Liverpool

    Hello, you're through to the showroom. Do you have a car you'd like to part-exchange?

    Covers Liverpool and Merseyside

  • Local 0117 number

    Bristol

    Good morning. Are you calling about one of our used cars, or about a new model?

    Covers Bristol and the South West

  • Local 0114 number

    Sheffield

    Hello, you're through to the dealership. I can take your parts request and pass it to the parts desk.

    Covers Sheffield and South Yorkshire

  • Local 0115 number

    Nottingham

    Thanks for calling. Are you buying a car, booking a service or asking about finance?

    Covers Nottingham and Nottinghamshire

  • Local 0116 number

    Leicester

    Good afternoon. I can tell you about a car in stock or book you a test drive. Which would help?

    Covers Leicester and Leicestershire

  • Local 0191 number

    Newcastle

    Good evening, the showroom is closed. I can book a test drive or a service for you now.

    Covers Newcastle and Tyneside

1 / 10
Book a 30-Minute Demo

Somewhere else? We set up dealerships and garages in towns and cities across the UK. Ask us about your area

Questions

What dealerships and garages
ask us first

Straight answers on stock, test drives, part-exchange, finance, servicing, dealer systems and customer data. See how our AI voice agent works for other UK businesses.

Ask us about your dealership or garage

Talk to a person on our UK team about your sales, service and parts calls. No sales script.

On the demo, try

  1. 1Ask about a car in stock and book a test drive
  2. 2Book an MOT for next week
  3. 3Ask for a finance quote and hear where it puts you through
Book a Voice Agent Demo

Showing all 22 questions

Will callers know they are talking to an AI?

Yes. Every agent says it is an AI assistant at the start of the call. Callers deserve to know, and anyone who would rather speak to a person can ask.

Can it answer questions about cars in stock?

Yes, from the stock list you approve. It gives the details you sign off, such as price, mileage and key features, and says so when a car isn't on the list. We agree how the list is kept up to date before go-live, so it doesn't offer a car that has already sold.

Can it book test drives?

Yes. It checks the diary for the car and the sales executive, follows your test drive rules, such as what the driver needs to bring, and books the slot while the buyer is on the line.

Does it value part-exchange cars?

No. It never values a car over the phone. It takes the registration, mileage and anything the caller tells it about the car, then books a valuation appointment or passes the details to your used car team.

Does it give finance advice?

No. It never gives finance advice and never quotes a rate or a monthly payment it has not been given. Finance is regulated work, so those calls go to your finance team, put through live or booked for a call back.

Can it agree a price or take a deposit?

No. It never agrees a price, a discount or a deposit, and never takes card details. Buyers who are ready to reserve a car are put through to a sales executive, or booked in for an urgent call back.

Can it book services, MOTs and repairs?

Yes. It books into your workshop diary by job type and length, follows your rules on drop-off times, courtesy cars and waiting customers, and texts a confirmation. It never diagnoses a fault. Calls about a warning light or a car that may not be safe to drive go to your service advisors.

What happens with parts enquiries?

It takes the part needed, the registration and the caller's details, then passes them to your parts desk, or puts the call through on Growth and Scale. It only gives parts prices or stock levels you have approved.

Does it work for independent garages and MOT centres?

Yes. An AI receptionist for garages books MOTs, services and repair checks into your workshop diary, takes the registration and the problem, and passes anything that needs a technician to your team. It never diagnoses a fault over the phone.

Can the agent put a caller through to sales, service or parts?

Yes, on the Growth and Scale plans. You set the rules: finance questions, buyers ready to reserve, complaints and anyone who asks for a person can be put through to the right desk. Outside your hours, and on the Starter plan, the agent takes a detailed message and sends it to your team.

Our showroom is busiest on Saturdays. Can it help then?

Yes. You choose when it answers: only when the lines are busy, only out of hours, or first on every call. On a busy Saturday it picks up the calls your team can't get to, books test drives and workshop slots and sends a summary of each call.

What happens when the agent doesn't know the answer?

It says so. The agent answers only from information you have approved, so when a question falls outside that, it offers to take a message or transfer the call. We review those moments and add the answers worth adding.

Does it work with our dealer management system?

It works with most diaries and dealer systems. We check yours on the first call and tell you plainly what connects directly and what needs a workaround.

Can it handle several sites or brands?

Yes, on the Scale plan. Each site or brand can have its own number, script, voice and diary, and calls are routed by where the caller is, the brand or what they ask for. Up to three are included, and each extra one is £495 setup and £49 a month.

Can we keep our phone number, or get a local one?

You can keep your number and divert calls to the agent, either all of them or only the ones your team misses. If you want a local number for a new site, we can set one up.

How long does setup take?

Starter goes live in 3 working days, Growth in 5 to 7 and Scale in 12 to 15. The clock starts once we have your stock list, booking rules and diary access. If your sites are more complex than usual, we give you a realistic timeline after the discovery call, before you commit to anything.

Is customer data kept safe?

You remain the data controller and OMH acts as your processor under a written data processing agreement, in line with UK GDPR. We agree what is stored, where and for how long before go-live.

Are calls recorded?

Only if you want them to be. Callers are told at the start of the call, and recordings are deleted on the schedule you set.

Can it call customers about MOTs, services and enquiries?

Only customers who have given appropriate consent, such as those who asked for MOT and service reminders or a call back about a car. We follow the UK PECR rules, screen lists against the Telephone Preference Service where required and act on opt-outs straight away. We don't run cold calling campaigns.

Will it replace our sales team or service advisors?

No. It takes the overflow and the routine calls, so your team can look after the customers in the showroom and the workshop. You choose when it answers: only when the lines are busy, only out of hours, or first on every call.

How much does an AI receptionist for car dealerships cost?

Our AI receptionist for car dealerships and garages (the Starter plan) is £249 a month plus VAT with 300 minutes included, and a one-off setup fee from £795. Growth is £449 a month and Scale, for dealer groups with several sites or brands, is £849 a month. Extra minutes cost 60p each on every plan.

Is there a minimum contract?

Plans are billed monthly with 30 days' notice. We set out the terms in writing before you start, including what's included each month and what counts as extra. Every invoice shows your included minutes and any overage.

Book a 30-minute demo for your dealership or garage

  1. 1Pick a time
  2. 2Your details
When suits you?

These are UK times. We'll confirm by email, or suggest another if it's taken.

Day

Time