Woocommerce Multivendor Marketplace Solution Case Study
Pop Up United
This client came to us wanting to work on their SEO including Local, on-page and off-page when we looked at their existing site and analysed what they already had in place we noticed their previous development company had used a “crack” theme and 2 page builders which were conflicting with one another.
We also noted that for a marketplace style e-commerce site that the website UX was inadequate as it had been built using a blog style theme and product search functionality was limited.
We spoke with the client to find out their long term business goals and offered them a website upgrade including a 6 month SEO package. It would have been difficult to start SEO works on a site that was poorly optimised and not suitable for the products they were trying to sell.
Pop-up United is an online market place focusing on truly unique gifting and products. With a world wide cultural theme they really are an online marketplace with a difference. Pop-up United wanted to stand apart with a seamless and trendy website that would stand the test of time. They wanted to support their vendors growth with a long term SEO strategy that would see paid advertising costs dwindle with time and organic search and success grow.
Pop-up United has over 200 products and 60+ vendors. All of the images and word content was poorly optimised and needed systematically going through to make sure that the look and feel of the website remained professional.
Pop-up Uniteds old website was riddled with bad code, numerous unnecessary plugins and a live stream feed through twitch that needed moving over. We were on a really short time frame to deliver as they had already waited 6 months for their old site to be completed.
Online Marketing Help had several online meet-up calls to discuss progress, brand requirements, website key features and vendor set-up. The ultimate goal for this client was to create something they could be proud of to go along side their ambitious business goals.
What We Did
Thanks to Online Marketing Help we have a new look professional website to be proud of and our vendors love it. We are focusing on our paid advertising and SEO moving forwards to support our vendors and Pop-up Uniteds long term strategic business goals and very much look forward to continuing our partnership with Online Marketing Help.