What are the calls you miss actually costing you?

Three questions and you have the number. Pick the one that matches your trade, or use the general one.

Any business This works for any business that sells over the phone. Real estate and letting agents Vendors ring in the evening, after they have talked it over at home. Dental practices Reception is with a patient, the phone rings out, and the caller tries the practice . Private clinics and healthcare Lunch cover, peak morning, and the hour after close. Plumbers and emergency trades An emergency caller does not leave a voicemail. Heating and HVAC Cold snap, phones light up, two engineers are already out. Contractors and home improvement You are on site, not at a desk. Law firms Someone with a legal problem rings three firms. Car dealerships Sales, service and parts all land on the same switchboard.

How these work

Most calculators in this market multiply your missed calls by the value of a job and call the answer lost revenue. That is wrong twice over: it assumes every unanswered call was a customer, and that an agent would have won all of them. These ask you three things, make a cautious assumption about the rest, and show you every step if you want to see it. They will tell you when the numbers do not justify it.