Keyword Research and Optimisation:

• Meticulous keyword research unveiled high-traffic craft-related gems, providing us with the building blocks for our SEO strategy.
• Crafting a content strategy centered around these keywords, we optimised website content, meta tags, and descriptions to lay the groundwork for superior search engine rankings.

On-Page and Technical Optimisation:

• A comprehensive technical audit revealed on-page SEO glitches that needed attention. We set about resolving these issues to ensure the website was search engine-friendly, setting the stage for improved rankings.
• Recognising the importance of a fast, mobile-responsive, and user-friendly experience, we undertook website enhancements. These not only reduced bounce rates but also significantly improved overall site performance.

Content Marketing:

• Crafting compelling blog posts on various crafting topics, from tutorials to crafting ideas and craft supply recommendations, we solidified CraftyCreations’ authority in the crafts niche.
• The optimisation of this content for search engines, coupled with strategic sharing on social media platforms, drew a steady stream of organic traffic to the CraftyCreations website.

Link Building and Authority Building:

• Realising the value of high-quality backlinks, we launched outreach campaigns. These campaigns successfully secured backlinks from crafting influencers, reputable crafting blogs, and authoritative websites in the crafting industry.
• In addition to this, we collaborated with crafting influencers for sponsored posts, a move that amplified brand exposure and cemented CraftyCreations’ authority
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