CraftyCreations' SEO Magic 5 Strategies That Catapulted Success - An SEO Case Study

  • Keens Steak House

  • 11 months

  • SEO


As the agency behind CraftyCreations’ SEO transformation, this case study dives into our journey of elevating an online crafts business.

Objective: Our SEO campaign for CraftyCreations had one clear goal: enhance online visibility, attract organic traffic, and power up sales. In the fiercely competitive online crafts market, CraftyCreations sought to distinguish itself from the multitude of craft supply stores and establish a solid digital presence.

Challenges: Confronting relentless online competition in the crafts industry, we aimed to dominate search results for craft-related keywords. Our journey was fueled by a commitment to deliver CraftyCreations from the shadows of obscurity and propel them into the limelight.

Strategy and Implementation

After launching the website it was important for the client to see a return on investment. Below you will see some the growth achieved after the updates. 

Keyword Research and Optimisation:

  • Meticulous keyword research unveiled high-traffic craft-related gems, providing us with the building blocks for our SEO strategy.
  • Crafting a content strategy centered around these keywords, we optimised website content, meta tags, and descriptions to lay the groundwork for superior search engine rankings.

On-Page and Technical Optimisation:

  • A comprehensive technical audit revealed on-page SEO glitches that needed attention. We set about resolving these issues to ensure the website was search engine-friendly, setting the stage for improved rankings.
  • Recognising the importance of a fast, mobile-responsive, and user-friendly experience, we undertook website enhancements. These not only reduced bounce rates but also significantly improved overall site performance.

Content Marketing:

  • Crafting compelling blog posts on various crafting topics, from tutorials to crafting ideas and craft supply recommendations, we solidified CraftyCreations’ authority in the crafts niche.
  • The optimisation of this content for search engines, coupled with strategic sharing on social media platforms, drew a steady stream of organic traffic to the CraftyCreations website.

Link Building and Authority Building:

  • Realising the value of high-quality backlinks, we launched outreach campaigns. These campaigns successfully secured backlinks from crafting influencers, reputable crafting blogs, and authoritative websites in the crafting industry.
  • In addition to this, we collaborated with crafting influencers for sponsored posts, a move that amplified brand exposure and cemented CraftyCreations’ authority


After launching the website it was important for the client to see a return on investment. Below you will see some the growth achieved after the updates. 


Organic search traffic skyrocketed by 60% within six months of implementing our SEO strategies.


CraftyCreations' website achieved an impressive 45% increase in the average ranking position for targeted craft-related keywords.


Notably, the conversion rate for website visitors to completed purchases spiked by 30%, underscoring the direct impact of our strategies on tangible business growth.


Reduction in Broken Pages

In just six months, CraftyCreations witnessed a substantial surge in online visibility and organic traffic. The website’s organic search traffic soared by a remarkable 60%, resulting in a substantial increase in online sales and revenue. CraftyCreations’ website consistently graced the first page of search results for a range of targeted craft-related keywords.

Other Digital Marketing Strategies applied

We were also tasked with focussing on a Google Paid Advertising campaign alongside a Long term SEO strategy. Below are some top level stats.
Cost Per Conversion Reduction Of


Click Through Rate Increased by


Increase In Clicks


Why Online Marketing Help For SEO



SEO was the driving force behind CraftyCreations' ascent to prominence in the online crafts arena. Our journey with CraftyCreations underscores the effectiveness of strategic SEO in achieving sustainable growth and establishing a strong presence in a highly competitive online crafts market. The case study demonstrates that, with the right SEO strategies and commitment, even in a fiercely competitive space, a business can rise to the top and thrive. 98% Client Retention Rate

Thoughts From Crafty Creations

With a well optimised website your business can reap the rewards financially. This is because potential customers will be able to find your site more easily, and you will be able to take advantage of online marketing opportunities. Therefore, it is well worth investing time and money into making sure your website is as effective as possible.

can't express enough how thrilled we are with the exceptional SEO services provided by Online Marketing Help. As Crafty Creations, we were facing fierce competition in the online crafts market, struggling to make our voice heard. We decided to invest in SEO to boost our online presence and it turned out to be a game-changer.
George Peters Owner Crafty Creations

Let's create something Great together

Whether it is a small simple brochure website or a complete brand overall with a full digital marketing strategy, we can help you. We hope this SEO Case Study helps you to further understand how Online Marketing Help may be able to help you.

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