SEO Case Study Optimising Sweet Success: A Bakery's SEO Journey
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Sweet Delights Bakery
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2 years
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SEO
Sweet Delights Bakery is a family-owned local bakery that specialises in creating delectable cakes, pastries, and bread. In an effort to expand their customer base and increase online visibility, the bakery decided to invest in search engine optimisation (SEO) services. This SEO case study explores how Sweet Delights Bakery utilised SEO strategies to enhance its online presence and drive organic traffic to their website.
Objective
The main objective of this SEO campaign was to increase the bakery’s online visibility, attract more organic traffic to their website, and ultimately boost online sales.
Challenges
- Limited online visibility: The bakery had a minimal online presence and struggled to compete with larger, well-established bakeries in the area.
- Local competition: The local market was saturated with bakeries, making it difficult for Sweet Delights Bakery to stand out.
Strategy and Implementation
After launching the website it was important for the client to see a return on investment. Below you will see some the growth achieved after the updates.
- Keyword Research and Optimisation:
– Conducted thorough keyword research to identify high-traffic and relevant keywords related to bakery products and local searches.
– Optimised website content, meta tags, and descriptions using the identified keywords to improve search engine rankings.
- Local SEO:
– Implemented local SEO strategies, including optimising Google My Business listing, NAP consistency, and local backlinking to target the local customer base effectively.
– Created location-specific landing pages to cater to different areas within the vicinity of the bakery.
- Content Creation:
– Developed engaging and informative blog posts about baking tips, cake decorating, and other related topics to establish the bakery as an authority in the industry.
– Shared these posts on social media and optimised them for search engines to attract organic traffic.
- On-Page and Technical Optimisation:
– Improved website loading speed and mobile responsiveness for better user experience.
– Conducted an in-depth technical audit and fixed any on-page SEO issues, ensuring the website was search engine friendly.
Results
After launching the website it was important for the client to see a return on investment. Below you will see some the growth achieved after the updates.
6
Mnths
Within six months of implementing the SEO strategies, Sweet Delights Bakery experienced a significant increase in online visibility and organic traffic to their website.
50%
Organic search traffic increased by 50%, resulting in a higher number of online orders and inquiries for bakery products.
83%
Of customer traffic from new users.
51%
Reduction in Broken Pages
Investing in SEO proved to be a vital strategy for Sweet Delights Bakery, leading to increased online visibility, higher organic traffic, and ultimately, a significant boost in sales. The bakery continues to build on these strategies to maintain its position as a prominent player in the local bakery industry.
Conversion Rate
8.3
%
By tracking conversions via Google Analytics 4 we were able to see the number of conversions and therefor the conversion rate. This industry woul typically see a 3-4% conversion rate. We were pleased with this progress.
Thoughts From Sweet Delights Bakery
Utilising SEO can significantly enhance online visibility, drive organic traffic, improve search engine rankings, and ultimately lead to increased brand awareness and higher conversion rates.
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Whether it is a small simple brochure website or a complete brand overall with a full digital marketing strategy, we can help you. We hope this SEO Case Study helps you to further understand how Online Marketing Help may be able to help you.
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