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Melissa McMurdock
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The Best 100 Free Tools & Resources for SEO
Table of Contents
What Are SEO Tools?
SEO tools are tools that assist the search engine optimization process in some way. Tools can help with on-page optimization, keyword research, website maintenance, and a number of other aspects of SEO.
The best part about using search engine optimization tools is that most of them are absolutely free for use and can be easily downloaded.
Why Do You Need SEO Tools?
In the old days, search engine optimization was more mysterious; you couldn’t always tell which words people were searching for and you couldn’t control the ranking of your page.
Now, with the right SEO tools, you can identify exactly what people are searching for in your niche, which search engines are ranking you for what keywords, and what phrases convert into sales.
Search engine optimization is a field that offers lots of opportunities. It is a way to bring targeted traffic to your website and increase the visibility of your brand. It has become an integral part of many businesses.
For example, if your website is selling a product or offering a service, you need to rank as high as possible on search engines.
If you have a blog, then you have a chance to build an audience and make more money in the long term.
SEO tools will make your life easier, so you should learn to use them or you can get SEO services for your business.
We use SEO tools to:
- Analyze our SEO performance
- Find out the gaps in our SEO strategy
- Competitor’s SEO performance
- On-Page SEO
- Off-Page SEO
- Site architecture
- Keyword density
and many more.
The Best Free SEO Tools
There are thousands of good SEO tools out there. We have made a 100 list of some of the best free SEO tools that you can use to improve your search engine ranking.
Here are the best ones I’ve come across:
Keyword Research Tool
1. Google keyword planner
Google keyword planner is a Google search tool that allows users to discover new keyword ideas for their AdWords account.
It is a free tool that gives a bird’s eye view of the keyword landscape. The tool also helps you understand how people search for information in your niche, which can help you create more effective Google PPC Ads and landing pages.
2. Keywords Everywhere
Keywords Everywhere is a keyword research tool that acts as an on-the-go physical copy of the Google Keyword Planner.
Keywords Everywhere is a must-use tool for keyword research due to the massive list of sites the Keywords Everywhere tool provides free search volume, CPC, and competition data.
3. Answer The Public
Answer The Public is a web tool that basically lets your brand become its own search engine since it channels the questions people are asking right now based on keywords related to your brand.
This is useful for helping to improve SEO of high competition keywords and also helps come up with content ideas you might have missed in the past.
For content marketers, there are a few tools that can compare with the efficiency found in Answer the Public.
By inputting a keyword, you will receive all of the popular questions related to your search.
4. Keyword Keg
Keyword Keg is a robust and intuitive keyword research tool suitable for both freelancers and agencies alike.
It boasts one of the most comprehensive sets of analytic tools available and an interface that’s easy to use even for novice users, though it also packs in advanced tools for professional management, should you need them.
With Keyword Keg, you can easily discover new keyword opportunities, get SEO tips and be ahead of your competition.
5. Wordtracker Scout
Wordtracker has a great tool that allows you to discover exactly which keywords your competitors are using.
With just one click of a button, you can create a list of keywords on any webpage or domain. You can even see the number of people surfing on each keyword!
Simply enter the competitors’ URL and start creating a database of user data. The tool brings up keywords that are proven winners!
6. LSI Graph
LSI Graph is a free LSI keyword tool designed to help you identify dozens of related terms to use in your copy.
Visit the website and enter your target keyword to generate a long list of potential LSI keywords.
When you have a long list of LSI keywords, it may be tempting to use as many as possible in your content.
7. Keyword Finder
Keyword Finder uses Google’s autocomplete API to find many keywords. Find long-tail keywords with low SEO difficulty l, Long tail keywords help you to easily rank for highly competitive terms.
For example, instead of using apps for running, you would use “Running apps for iPhone.
8.KeywordTool.io
Enter any keyword that you are interested in further research and Keyword Tool will provide you with hundreds of the most popular long-tail keywords.
That is related to your target market by showing you results based on search demand and click-through rates.
9.Merge Words
Merge Words helps merge multiple lists of keywords/phrases into one single list. Needless to say, you basically get to create all possible combinations.
The best part about it is that it can also check the keyword’s search volume so if you’re on a mission to find the most searched for combinations of words amongst your target audience, then this tool is worth checking out.
10. Cognitive SEO Keywords
Cognitive SEO Keywords is the Keyword Explorer and Content Assistant tools to do keyword research and optimize your content.
The Keyword Explorer and Content Assistant tool will help you get top rankings by combining two SEO tools for one low price.
11. Google Trends
Find trending topics as of a few days or weeks ago through to years ago, Users can go back to 2010 and search various terms, locations and categories.
Now you can get more information about the trends a certain term is generally going in, seeing how some of them are top searches for today only and others are trending over the past week.
12. Keyword Surfer
Keyword Surfer is software for finding and revealing the best keywords for your site.
The program utilises an algorithm that is more advanced than any other keyword tool available.
Keyword Rankings Tools
13. Ahref
Ahref keyword ranking tool is an online tool that helps in finding the search volume of keywords. It also tells you the ranking of the particular keyword that you are searching for.
Ahref keyword explorer is a tool that helps you to find the search volume, competition, and keyword difficulty for any given keyword.
It is a free tool that is easy to use.
14. RANKWATCH
RANKWATCH keyword ranking tool is a free keyword rank checker. It helps you determine the current rank of your page on the search engine.
The free tools include a website analyzer, mobile-friendly test, and Google algorithm updates.
15. MOZ RANK TRACKER
MOZ RANK TRACKER Tool is a free online tool by MOZ.com, which is an SEO and Social Media Marketing website.
It is used for SEO for finding the best possible keywords for your work and also for tracking your website’s keyword ranking.
16. Small SEO Tools Rank Checker
Track keyword rankings for your website using our free checker tool.
Enter keywords and URL in the fields provided to get a full report on where your terms are ranking in the search engine results page.
17. Hoth Rankings Tracker
You can automatically track your keyword rankings with our Rank Tracking tool, HOTH Rank Tracker.
Just simply plug in the details of your website, and the data will appear on the app immediately. Check 10 keywords ranking daily.
18. Can I Rank
Setting up a blog and monetising a blog can be really hard on your own. Additionally, when you don’t know where to begin it’s also harder for your readers to get interested and subscribe.
With CanIRank you can find keywords where your page is already competitive so that you can achieve results quickly and with less cost and risk!
19. Whatsmyserp
As an SEO tool, WhatsMySerp‘s SERP checker enables users to check the top 100 Google search results for a specific keyword or phrase.
As a user of this tool, you can quickly review the various positions that your website appears in order to take action accordingly.
Backlink Tools
20. Majestic
Majestic helps you have an edge in the marketplace. Our Link Intelligence data helps businesses create a custom and complete link profile for their geographical area.
21. WhereGoes
This redirection trace tool allows you to troubleshoot links and perform competitive intelligence in a way that was possible before.
22. Ahrefs Backlink Checker
The free version of Ahrefs’ backlink checker tool gives you the option of checking backlinks, so you know who is linking to your site and who is linking to your competitors’ pages.
23. Open Link Profiler
Openlinkprofiler.org is a free tool that lets you search for any website’s backlinks, whether it’s your own site or a competitor’s.
Enter a domain name in the search box above to begin your search, and we’ll show you the results of an OpenLinkProfiler report on all of that domain’s backlinks.
24. Check My Links
CheckMylinks is a Google Chrome Extension that crawls through your website making sure all the links are in good working order.
Image Optimization
25. GeoImgr
GeoImgr is a web tool that enables you to geotag your photos. JPG images contain geographic location information saved in the EXIF header.
Simply drag your photo files into the basket and we will perform OCR to extract all geographic data we can find in the image’s metadata
26. EXIF Editor
Exif Pilot – free image editor. Import or export image file information from/to XML, MS Excel, or Text File. View, create and edit EXIF, IPTC, and XMP data.
Website Audit Tools
27. Ubersuggest
Ubersuggest is all in one site analyzer, backlink checker, and keyword tool. UberSuggest is an SEO tool that can help you gain insight into what is working for others in your industry.
UberSuggest allows you to integrate with popular PPC platforms as well as better understand the correlations between what types of content attract backlinks more frequently compared to others.
28. SEO Site Checkup
Checks major search engine optimization factors by doing a quick audit. The SEO Site Checkup runs through a fast audit of your site and shows you any errors or tags that might come up.
29. SEOability
SEOability website crawler with reporting on errors and SEO scoring.
30. Screaming Frog
Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking their links would be at best inefficient and at worst impossible.
What sets this SEO tool apart from its competition is the fact that it’s one of the few web tools which will analyze all technical factors as well as content which can be optimized for search engines, like images and even video content (which you’d be amazed how many sites neglect).
As such, Screaming Frog SEO Spider is one of the most comprehensive free SEO site audit tools currently available anywhere on the internet.
31. Website Grader
Website Grader is an awesome website that features a grade level based on how well our website does in certain aspects.
The website has a lot of cool features such as SEO and security. You don’t always have to be scared about the grade your site gets, though, because we have awesome customer service on staff!
32. WooRank
WooRank Is a new type of audit tool. Make the most out of your website traffic with an all-in-one tool that provides you with a variety of information such as keywords, pages, and more!
33. Brown Seo
BROWSEO is a web app that allows you to view any webpage without distractions caused by styles.
It also highlights parts of a page that are relevant for SEO, including keywords and titles.
34. SEOptimer
SEOptimer is a free and simple to use and professional, powerful, accurate, and all-in-one SEO software.
This SEO tool is provided to help you analyze your website and find the missing SEO optimization in order to optimize your website’s SEO and increase your search engine ranking.
35. SEO Powersuite
SEO PowerSuite is an easy-to-use, all-in-one SEO software that helps you master everything from website optimization to social media marketing and backlink campaigns.
With its broad range of features and deep insights into your campaign progress, SEO Powersuite helps you achieve your business goals faster and easier than ever.
Local SEO Tools
36. Local Falcon
Local Falcon is a popular local SEO tool. It is a multi-point local rank tracker for Google My Business Listings that ranks your business in several locations around town according to the strength of your business listing on Google.
37. Moz Local Citation Checker
Moz Local allows you to confirm citation information like phone numbers and addresses that show up in local search results.
It’s a great way to make sure your business shows up for all concerned. Moz Local is another great tool from the SEO specialists at Moz, creators of industry-leading SEO software like Moz Pro and Open Site Explorer (OSE).
38. Yext listing scan
Yext presence scan. Sell more Yext PowerListings by having SMB owners check their directory listings.
Sell listing management products by showing gaps and inaccuracies in an SMB’s listings to get them to sign on with your services.
39. GMB crush
GMB crush chrome extension tool by Local SEO Guide is the customizable tool that helps you to get more reviews and local customers.
You can also track the progress of your local SEO campaign, and analyze your competitors.
Website Analytics
40. Google Analytics
Google Analytics is a free web statistics service offered by Google that tracks and reports website traffic. It’s a “must-have” for any website.
Google Analytics offers a wide range of reports on all aspects of a website, including who visits the site, where they come from (search engines, direct traffic, etc.), how long they stay on the site, how they found the site, how they navigated through it, which pages they visited and how much time they spent on each page.
41. Statcounter
StatCounter is a simple service that you install onto your own website and that uses algorithms to help you gain valuable insight into how people are using your site.
It’s capable of a wide array of tasks such as tracking traffic source, where it comes from, what pages they look at, where do most of them enter the site from and more.
42. Clicky
Clicky is a company that provides an affordable, real-time web analytics service that puts a lot of power into the hands of website owners.
Despite the fact that many web analysts offer a wide range of powerful features and capabilities, Clicky also happens to retain several unique features and other distinct characteristics.
43. Keyword Hero
The Keyword Hero shows you which keywords users used to land on your page – in your Google Analytics account.
Knowing the intent of organic traffic which is arriving at this page allows you to make informed decisions about steps that need to be taken in SEO and how important it is for your site
44. Databox
Databox is a cloud-based business analytics suite that provides access to a streamlined dashboard in real-time to manage all aspects of your business.
Beautiful customizable reports, free for up to 3 dashboards.
45. Data Studio
Google Data Studio is a piece of software developed by Google that helps you to merge data from varying sources, such as Google Search Analytics and Google Adwords.
You can then use this information to create sharable reports, maps, and even infographics.
Mobile SEO Tools
46. Mobile Friendly Test
Check the mobile usability of your website on any connected device to know how users are experiencing your site and what they might be doing differently than when they are on a desktop computer.
47. Mobi Ready
MobiReady is a free tool for developers who create websites to help test web performance across different devices. Sign up now and benefit from the added features.
48. Responsive design checker
Check how well your design holds up on mobile phones, tablets, and desktops so you can fix any responsive issues that might be holding you back.
Content Optimisation
49. Title Generator
I found this awesome Title Generator and I think it could really help you. Just input some keywords and see what kinds of amazing headlines you can come up with.
This title generator is sure to have some ideas that you’ll love and that are related to your current project or idea.
50. Keyword Editing Tool
Edit Keyword, treat your current keywords as labels or categories, and make sure that you’re making each keyword work for you by highlighting the features associated with each one.
51. Sort My List
A free online tool Alphabetize or Sort My List using custom rules. Show descending or ascending order when words and/or phrases in a list contain common words or numbers, separate text into individual fields, and more!
52. Word Counter
Word Counter is a free online text length tool that allows you to count characters in texts and words.
The counter directly counts characters, so if your input text contains special symbols and non-printable characters it could be advised not to use this tool for manual character counting.
53. Keyword density checker
An article about keyword density and analysis would explain what it is for, how to implement it, and why it’s important for businesses.
The explanation of this concept would be the general area which we should write about because the term “keyword analysis” had been mentioned twice at least in the rewritten content section above.
54. Plagiarism checker
Quetext‘s plagiarism checker analyzes your text in order to identify the issues that may arise such as plagiarism, spelling mistakes, and more. Why write without it?
55. QuillBot for Chrome
QuillBot Chrome extension is a powerful editor that helps users to write better content, while they are browsing the web.
QuillBot will not only correct spelling mistakes but also helps users in finding the right synonyms so that users can easily write engaging, informative, and more quality content.
QuillBot also comes with other advanced features such as Content Research, Content Organization, and Keyword Suggestion.
Competitor Analysis
56. SpyFu
SpyFu allows you to get under the skin of your competitors, discover their most effective keywords and advertising strategies.
Simply enter a competitor URL and SpyFu will display a wealth of information about where and how they rank on Google.
This way, you can get an existing competitor’s digital marketing intel at your fingertips!
57. SpyOnWeb
Spyonweb is a website owner information tool that helps you find other websites which are being operated by the same person or group.
58. iSpionage
iSpionage is an online tool used by digital marketers that allows them to research the keywords their competitors are using.
It’s a very helpful tool that helps to improve marketing efforts by giving important information such as the most profitable keyword phrases, trends, and other numbers that help with improving visibility for a product or brand in Google organic and paid search.
Free Crawling & Indexing Tools
59. Redirect Path
The Redirect Path Chrome extension will flag HTTP Status Codes 301, 302, 404, and 500.
60. Link Redirect Trace
When using a Link Redirect Trace Chrome plugin to check for broken Link Redirects, make sure that you change the ‘match type’ option under the Specify match option before scanning over your documentation.
61. Robots.txt Generator
Create a Robots.txt file for your website in less than one minute so that search engines like Google and Bing know how to crawl your website correctly.
Experts can create their own customized robots file with just a few clicks using the help of this easy-to-use program.
62. Beam Us Up
This Beam Us Up tool lets you know ways in which your website has fallen short of SEO best practices so that you can take corrective measures.
You can filter by error type, and export results to Excel, CSV, and Google Drive.
63. SEOlyzer
SEOlyzer is another SEO log analysis tool that provides data in real-time.
64. HEADMaster SEO
Checks URLs on demand for status code, redirect status, response time, response headers, and HTTP header fields with HEADMaster SEO.
65. Hreflang Tag Generator
Generate hreflang tags to let Google know which language the website’s content is in so that Google can search pages in that language.
66. XML Sitemaps
Create your website with a XML sitemap of up to 500 pages for free.
66. XML Sitemaps
Create your website with a XML sitemap of up to 500 pages for free.
Website Speed Tests
67. GTmetrix
GTmetrix allows you to test your website speed by simply clicking on a bookmarklet. This will run a quick analysis of your website and give you a detailed report of load performance, identify any technical issues such as slow loading content or even suggest possible solutions to improve your website’s loading speed.
68.Page Speed Insights
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page can be fixed to automatically display the best user experience.
Browser Extensions
69. Nofollow identifier
Outline nofollow link, Content on websites you view that has been effectively rewritten and optimized is outlined in red.
70. SEO Quake
SEO Quake A better tool for a variety of important SEO factors that can help you assess the status of your site.
71. Image downloader
The web is full of images. Too many, sometimes. Here’s how you can download a folder full of them with just 1 line of code with an Image downloader.
72. SEO Toolkit
The SEO Toolkit is always a valuable resource to hand when you need it. It’s the set of the most often used SEO tools, always ready and at-the-ready right in your browser whenever you need to use them.
73. Link Miner
Run Link Miner backlink checker. Check your social media stats from time to time and tweak them when necessary.
74. SEO MInion
SeoMInion is a web-based application that focuses on on-page optimization to provide search engine users with an optimized and clean experience.
It is possible to have a clean and error-free website in order to impress search engines users and this is done by using SeoMInion.
75. MOZBar
Moz Bar is a free extension for Google Chrome and Mozilla Firefox that shows Page Authority, Domain Authority, link metrics, and other SEO information as you browse.
SEO Research Tools
76. SEMrush
SEMRush is a comprehensive and affordable SEO tool that allows you to perform an SEO audit of any website or webpage.
It allows you to check keyword rankings, backlinks, traffic, search alerts and analyze social media impact.
It also helps in creating new content and tracking the performance of the old one.
77. Mangools
Mangools Chrome Extension is an extension for Google Chrome that provides insight into what pages your competitors are using for organic search engine optimization.
With the extension, you can see the most linked pages, the most linked domains, and the top keywords used.
78. Marketing Miner
Marketing Miner is a powerful tool that magically finds the best performing marketing channels for your business, with a specific goal in mind.
79. Sheets for Marketers
Sheets for Marketers resources to help web marketers learn how to automate their work in Google Sheets and develop the skills required to increase business sales.
80. BuzzSumo
BuzzSumo Content research doesn’t have to be time-intensive or have an official end date. As our clients’ needs change, so too will the content we create.
WordPress SEO Plugins
There are different types of WordPress SEO plugins that you can add to your website. WordPress plugins are pieces of software that allow us to extend the functionality of your websites and eCommerce SEO.
81. Yoast SEO Plugin
Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google.
It also gives you the tools to bring your content to the highest standards of SEO and overall readability. This plugin is also available for Shopify websites.
82. SEO Redirection
SEO Redirect is a powerful redirect manager. It allows you to manage 301 redirects easily with its visual interface.
Building and managing 301/302 redirects has never been as easy. We believe this will not only make your life easier but also improve the performance of your WordPress website in Google’s SERPs!
82. SEO Redirection
SEO Redirect is a powerful redirect manager. It allows you to manage 301 redirects easily with its visual interface.
WordPress development and managing 301/302 redirects have never been as easy. We believe this will not only make your life easier but also improve the performance of your site in Google’s SERPs!
84. Ultimate Nofollow
Using nofollow lets some search engines know that the hyperlink should not influence their results by ranking a site higher in their indexes and it also helps reduce link spam.
It also provides another service of reducing the impact made by unwanted inbound anchor text-specific links into a page as minimal or as little as possible.
85. Google My Business
The Google My Business API plugin provides a way to improve the consistency of your presence by simultaneously publishing posts on your Business Listing profile while they are being created in WordPress.
This will allow you to reduce editing and confusion when trying to maintain two different user interfaces since information will be automatically shared between them if they both use the Google My Business API.
86. Media File Renamer
Media File Renamer is a WordPress plugin that renames your media files. It can be automatic (depending on certain conditions) or manual.
It is excellent for SEO, to keep your WordPress tidy and avoid issues related to files. The references to those filenames on your website will also be updated.
87. Broken Link Checker
Clean up broken links by using a plugin such as WP Linkchecker Plugin. This plugin allows you to check all comments and posts through a single pass and generate a report about links that may need to be removed or modified.
SEO Resources
88. SEO Checklists
By having an SEO Checklist in place, you’ll be sure to remember key steps when working on search engine optimization for your website.
89. 200 SEO Ranking Factors
Here are 200 SEO Ranking Factors and a complete guide to take an in-depth look at what Google wants out of your website and the things they will use to determine rankings.
90. Periodic Table of SEO Factors
Ranking factors displayed in Periodic Table format so that you can quickly identify which factors are most important for your site’s purpose.
91. Google: Algorithm Updates
A-List of major Google Algorithm Updates.
SEO Resources
92. LastPass
Use LastPass, a safe, secure password management service so you can keep track of all of your passwords.
93. Cloudflare CDN
Content Delivery Networks (CDN) help deliver a website’s content fast and are an important aspect of ensuring that users have a pleasant experience when visiting your site.
94. BuiltWith
With BuiltWith, find out which websites are created with software platforms.
95. SEO ROI calculator
With SEO ROI Calculator Check viability and profit from SEO campaigns, Always stay on top of your online campaign’s viability and sustainability.
96. Archive.org
Use Archive.org to view what websites looked like in the past. Archive-It enables you to capture, manage and search collections of digital content without any technical expertise or hosting facilities.
97. Highlighter
Highlighter extension tool is a simple Chrome extension that allows you to highlight and save anything that you see on the web.
The tool is extremely simple to use and can be of great use for students and professionals alike.
98. Rememberry
Rememberry is a Google Chrome extension that allows you to translate and memorize anything on a web page.
When you encounter some difficult words in a foreign language text, you can use it to translate, memorize and take notes for future reference.
99. TubeBuddy
TubeBuddy is a free seo tool for video bloggers. Using TubeBuddy you can easily optimize your video for search engines and get social media shares.
TubeBuddy also gives you insights to your video popularity which is a great tool to track your video performance.
100. Social Blade
Social Blade is a Chrome extension that helps you analyze your estimated earnings. It displays real-time YouTube Analytics, Patreon and Twitch earnings, game sales, and much more.
Conclusion:
As a website owner, you need to know about tools that help you with SEO and content promotion. This list has 100 free SEO tools that you can use to do keyword research, analyse your website, backlinks, and more.
If you need more help with your SEO or are looking for other kinds of tools, leave your comments or connect with us on Facebook.
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