Case studies

Car Dealer, Rental & Classifieds WordPress Website

Project

All Car Ways

Allcarways.com came to us with a different domain name and website wanting us to build a master search function that would be prominent on their home page. This functionality was to provide a friendly UX for their website visitors to be able to use the 4 key features.

Buy A Car, Sell A Car, Lease A Car, Value A Car, Warranty, Car Finance and Car Auction. The clients existing site had been built using a “crack” theme and had no “ever green content”. The client also needed full design support with the launch of a vehicle showroom with 1 months lead time.

The client also wanted full paid advertising support and long term SEO and social media management. The clients previous site was poorly set-up and had little to no on page or off page SEO.

The brief

AllCarWays.com is a one stop online and offline Auto business with the capability of offering all Auto related services. A west-midlands based business wanting to be ahead of the rest in terms of online innovation, financing options and online UX. Competing in a highly competitive landscape it was important for Online Marketing Help to innovate and come up with creative ways to engage with customers both online and offline with as little outlay as possible.Creating a recognisable brand with a long-term online strategy.

The Challenges

Allcarways.com wanted to change the business name half way through the website and branding process which caused a slight delay in works completion. 

The motoring industry is highly competitive and in an ever changing financial services landscape, approaching the right customer that is able to get finance became increasingly more important. 

We focused on getting quality over quantity through paid advertising and getting brand awareness as well as tangible leads. A full suite of designs needed to be created so that the client could get physical print and marketing in the business. 

Brand consistency across all channels was paramount and regular progress consultations was important to keep the client up to date. Training for the team on effectively 2 new systems whilst the showroom was being opened had its challenges. 

Online Marketing Help delivered on all fronts with a powerful, quick, fully e-commerce website with engaging online and offline branding and marketing assets. 

Paid advertising campaign has seen a 200% ROI which is a great result with a high price product, success will continue and campaigns will be optimised over time.

What We Did

Client Recommendation

We started this journey in a very uncertain time and Online Marketing Help were with us every step of the way. Although we had experience of having a website previously the website we now have is worlds apart from what we started with. The features not only help customers easily find what they are looking for, it’s a powerful tool for our staff to use to quickly check information on vehicles. The paid advertising has been a huge success and we have seen some exponential growth.

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