Case studies

Automotive Car Dealer WordPress Website

Project

All Van Ways

Out client hadn’t had a website before and was unsure on what was needed and the process in getting the website live. We created 2 wireframe options but he needed something a little more visual so we showed him some mock-ups so he could get an idea of the site functionality and what it would look like.

Our client actually loved one of the demos we showed him so instead of building a from “scratch” website we uses the pre-made template and started the website set-up. The brief was to create an online van E-commerce website that could grow as his business did.

We also needed to design a logo, set-up all social media channels, email set-up and on-page and local SEO. Our job at Online Marketing Help was to make the process as simple for the client as possible, to amend and edit content on the back-end as well so we video documented all of the processes to help aid the clients understanding.

Once the overall look of the website had been approved, Online Marketing Help created a UX centric and eye-catching 5 page website with full woocommerce set-up.

The brief

AllVanWays.com offers Van finance, leasing and sales both online and offline. The client wanted a simple yet user friendly website one that could grow with the business. The client wanted the option to be able to add a powerful CMS in the backend to manage Van sales and customer interaction. Online Marketing Help started the project by analysing top beforming van websites and businesses wishing the U.K and carrying out extensive customer research. Once we had established the best way to deliver the website the work began.

The Challenges

AllVanWays.com wanted a website but had no clear defining goals or strategy for the website and so we initially started the project by establishing these key questions; 

  • What are you trying to accomplish? 
  • Leads, sales, brand recognition, an easier signup process? 

As the client also wanted us to manage their marketing processes we sort the answers to these questions; 

  • What are your marketing goals? 
  • How are you going to recover or justify the money you’re spending on a new site?

Then finally the most important question. 

  • Was what do you want your website to do? 
  • Should it have a blog, a photo gallery, the ability to buy things or amazing cat pictures?

We had no direct guidance from the client in terms of what or how they wanted the website to look which has its advantages but also disadvantages.

What We Did

Client Recommendation

“Google is always changing how they handle search engine results. Before I hired Online Marketing to handle my business’s marketing efforts, I would roll my eyes every time I heard that Google was making yet another change. Now with Online Marketing Helps support I can put my feet up and relax. Thank you for your help and for my amazing website. Very professional and reliable.

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