Day: September 8, 2020

Ecommerce SEO: The Ultimate Guide

Ecommerce SEO: The Ultimate Guide

If you are looking for the smartest Ecommerce SEO tips, this is the ultimate guide. In this guide, I will show you everything that you need to know about...
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If you are looking for the smartest Ecommerce SEO tips, this is the ultimate guide.

In this guide, I will show you everything that you need to know about the optimization of an Ecommerce site.

Right from comprehensive keyword research to the technical SEO link building, I’ve got you covered.

That’s just it – a complete guide to getting more traffic and high level conversions.

Let’s hit the road.

Why is SEO Important for Ecommerce Websites?

Before we get down to the juice, let me tell you why SEO is important for an Ecommerce Website.

It is stated that 37.5% of the ecommerce traffic that online websites get come from the search engines.

While 23.6% of online conversions are tied to the traffic that ecommerce websites normally generate.

If that’s the case, one thing is clear. SEO is vital in both the marketing and conversion rates of any ecommerce website. In short, SEO makes it easy to market and to sell and product or service.

Table of Contents

Chapter I: Keyword Research for Ecommerce

There is no doubt. Proper keyword research is the foundation of any SEO campaign including for the ecommerce websites.

If you are asking why, here is the simplest answer.

Keyword research will influence any other SEO-based task that you intend to perform in your website.

Whether you are optimizing your product and category pages, creating a blog, or simply working on optimizing the images that you use on your ecommerce website, keyword research will be at the center of it.

As such, keyword research will influence everything that you are doing including the technical SEO strategy.

So how can you get the best keywords that your prospects use?

Take a look at the next part of this chapter to get the best keywords for your ecommerce websites.

Finding Best Keywords for Ecommerce Category and Product Pages

If you look at the best keyword tutorials, you’ll realize that they focus more on working with informational keywords.

These are keywords that tend to inform the web visitor by answering their questions rather than addressing their concerns.

A good example of such a keyword is “how to feed fish.”

While this type of keyword is important, in this post, I will focus more on keywords that are designed around product searches.

For instance “short floral dresses.”

As such, my keyword research tutorial will focus more on a keyword research strategy that goes with product-focused keywords.

How can you do that?

Take a look at the best options that you’ve got.

Amazon Suggest

Why Amazon suggest, while Amazon is my competitor?

Well, this is all true. However, Amazon is also the biggest ecommerce site. In this case, its product keyword is a treasure.

Here is what you can do to tap into the wealth of keywords that Amazon has.

  • Head up to Amazon
  • Type in a keyword that best describes your products.
  • Amazon will list all the keyword suggestions.
  • Find the keywords suggestions that suits you.

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The keywords that you’ll get from Amazon are often very much targeted.

They are long tail keywords and will, therefore, convert better.

More importantly they are less competitive.

If you are going with the most important products that you’ve got, you can repeat the process over and over again to get the best keywords.

Use Keyword Tool Dominator

For those who don’t know the Keyword Tool Dominator, here is what it is. This is a cool keyword tool that helps you to scrape Amazon’s search suggestions.

It is simple to use and comes with a simple interface.

Simple enter a seed keyword on its search box.

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And it splits several keyword suggestions.

You will see your results firsthand.

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NOTE:

This tool is ideal if you are looking for the long tail keywords from the Amazon suggest. It works faster than typing the keyword directly.

In addition to that, you’ll also be left with a wider range of keywords to go with.

One feature that makes the keyword tool dominator a great option is this. It offers you the chance to save your best keywords to a reference list.

Amazon and Competitor Categories

From my experience working with several ecommerce businesses, I have realized that most ecommerce website owners will optimize their category pages to suit random keywords.

It not bad since they will have to think about what their competitors are doing too. However, it is not the real deal. Actually, it is a big mistake.

While the product categories may not work best for conversions like the product pages will, they will still generate some sales for you.

Remember, you need everything that you can to tap into any potential prospects. As such, it is worthwhile to tap into every potential keywords including those generated by the categories.

What’s the best way to do that?

Here are the best options.

Focus on Amazon and Competitor Categories

You should look at the categories that your competitors are already working with.

Let’s say that your competition is Amazon. What can you do?

It is simple. Just hover over the “departments” tab that’s at the top of Amazon’s homepage.

If you do that, you’ll easily see the main categories that Amazon uses.

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You will realize that there are a dozen more.

You don’t have to focus on all of them. Instead, just click on any that is ideal for your needs.

Make sure that any “subcategory” that you choose suits your keywords.

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Once you have found the subcategories, you can dig deeper to find the category-focused keywords.

Example:

Let’s say that you are focused on “Pet Supplies” Category.

Click on “Pet Supplies”

Then click on “Cats”

Choose “Toys” on the list

Then you will get on the sidebar a keyword that Amazon uses to describe their cat pet toys.

It is that simple!

It is true that Amazon will give you some of the best category-based keywords. However, it isn’t the only place that you can work with.

Instead, looking at the options that your niche-based competitors work with to describe their categories will be a great option too.

It will help you more. Go with niche-based products to ensure that you get the best out of every category that you choose.

Once you identify a competitor, you can always follow the same process that we did with Amazon above.

Then add the keywords that you’ve gotten to your list.

Wikipedia

This might come as a surprise to most of you out there, well, it did to me. However, it is the truth.

Wikipedia is actually a great place to use when looking for the product and category page keywords.

The reason for this is simple.

Like we saw above with Amazon and the Competitor websites, Wiki also organizes its content based on keywords and categories.

This means that if you are out to get a more targeted keywords, you’ll be better off with Wikipedia.

So how can you use Wikipedia for ecommerce websites?

First enter the keyword that best describes your niche (in terms of category or product).

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Then look through Wikipedia to find words and phrases that relate to the products that you sell.

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Ensure that you take a keen look on the content’s box – you may find excellent product-based keywords.

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List the keywords that you’ve come up with and save.

SEMrush

I know most of you are conversant with SEMrush. Even so, what I’ve already given you should be a great starting point.

But SEMrush comes with a twist. It does not generate your new keyword ideas from the seed keywords.

Rather, it’ll show you the keywords that your competitors are already ranking for. Isn’t that great?

If you are looking at SEMrush as your best option, here is how to go about it.

Open SEMrush and identify the “search” tab

Next enter a competitor’s url on the search bar.

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Then follow that by clicking “organic search” in the sidebar.

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This action will show you every keyword that your competitor ranks for.

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The deal is better if you want to tap into every keyword that your competitor uses.

Simply check on the competitor’s report which SEMrush generates for you.

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More importantly, SEMrush will also show you every site that’s similar to the one you are looking at.

You can therefore repeat the same process by the competitor sites that you’ve just found on SEMrush.

Google Keyword Planner

Finally, the one more tool that we have is the Google Keyword Planner.

This might not be very effective. However, it is not a bad way to start. But don’t expect so many unique keywords when using this tool.

Even so, it is a handy tool when it comes to finding search volume prospects and the commercial intent.

Next, let us find how to choose the right keywords for an ecommerce product and category page.

Choosing the Ideal KWs for the Product and Category Page for Ecommerce

The tips that I gave you above only provide you with lists of potential keywords that you can use for your ecommerce products and categories.

However, they don’t guarantee the keyword that you should choose. So how do you choose the best keyword for your ecommerce product/category?

Here is a 4-step check list that’ll identify the very best keywords for your ecommerce websites.

Step I: Search Volume

This is the most important thing when evaluating the best keyword for your use. In any case, if a keyword is not being sought then it doesn’t really matter.

Depending on your niche, find the right search volume for your keyword.

You will find niches that 100 searches a month is huge and others that 10k searches monthly is nothing at all.

That’s why it is important that you understand the niche that you’re dealing with. This should show you what a “high volume” and “low volume” keyword will be for your industry.

To get the average monthly searches for the keyword that you are looking at, simply use the Google Keyword Planner (GKP).

It has an average monthly search column that you will use to identify the search volume for the keyword.

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You can also see how keyword search fluctuates or changes throughout the year using the KWFinder. This tool shows you a clear chart with a month to month search volume for your KW.

Step II: Product Fit KW

You can find a keyword that enjoys tons of search volume. Well, that’s a god sign. But does it guarantee that the keyword is fit for your product? Not at all.

Is the keyword receives tons of searches but it’s somewhat a stretch with what your website sells, however little, chances are that the people who search for that keyword won’t convert at all.

So it is very important that you ensure that the keyword that you are working with actually fits both your site and product.

In some cases the much targeted keyword might be getting fewer searches than the other keywords.

Well, I recommend that you stick to this keyword rather than going for the long shot. It is better to be safe than sorry.

Now that you’ve got the perfect fit keyword, let’s see how much of commercial intent do they have.

Step III: Commercial Intent

Can the keywords trigger a conversion? Can they make a visitor to get out their credit card and buy?

Here is the thing. Before you get down to using this keyword, you can take a pause and re-think to find out if the people who are focused on this KW buy or simple check and walk away.

How can you do that?

It’s easy. Simply use the Google Keyword Planner and follow these:

Keyword Competition

To determine this you’ll have to start by checking out the “competition rating” of the keyword that you’ve chosen.

Competition: This column reflects on the number of people who are bidding on the keyword in Google Ads. If you get a high number of bidders, it means the keyword is a cash cow.

That’s why when working for ecommerce websites, going with “medium” and “high” competition KWs is the best thing to do.

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Top of Page Bid

You should also take a look at the “Top of Page Bid.”

Top of Page Bid reflects on how much people spend on a single click on the Google Ads.

The higher the bid the better especially if you are trying to gauge the commercial intent.

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Now that you’ve your suggested bid, you should also identify the phrases that often impact the estimated bid.

NOTE: The keywords with higher bids are also very competitive to rank for the Google Search. I will show you more about that soon.

Step IV: Ranking Competition

Finally, you have to see how hard or easy it is for the keyword to crack into Google’s SERPs first page.

How can you check whether your keyword is ideal for competition or not?

Take a look.

SEMrush Keyword Difficulty

First, you can use the SEMrush’s keyword difficulty. It is a great option that shows you how competitive a given KW is to rank for.

The “keyword difficulty” is easy to determine if you use SEMrush.

Simply enter the keyword into the search field.

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Next find the sidebar and click onto the “keyword difficulty.”

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Now look at the “Difficulty %” column.

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The higher the percentage, the harder it is to rank for the keyword on Google search.

Keyword Targeting and Keyword Page Optimization

Now that you have all these down. How do you find out if the page that you’re looking at on the 1st page is optimized around the keyword that you have?

I will show.

But first, you must understand that this is very important and the reason is simple.

If you find out that the page ranking on the top 10 SERPs are only slightly related to the keyword in question, then you can easily outrank the page with a highly targeted page.

This is the trick that’ll work for any new ecommerce website that intends to make it big.

Chapter II: Architecture of an Ecommerce Website

How are the pages on your website arranged and organized? Are they appealing or appalling? This is what ecommerce site architecture means – and it’s an important SEO consideration for any website.

Site architecture is however much more important for the ecommerce websites.

Why?

Well, ecommerce websites often have high number of pages than an average blog or local ice cream shop will have.

As such, it is critical that you arrange the site properly so that you can have a highly presentable website.

This makes it easy for the users and the site engines to find every page that they are looking for.

How do you get the best arrangement for your ecommerce website?

Follow the “Two Golden Rules” of Ecommerce Website Architecture

There are two golden rules that determine how you ecommerce website will appear when setting it up.

These rules are:

  • I: Keep the Things Simple and Scalable
  • II: Keep Every Page Three or Less Clicks from Your Homepage

Now that we have the two golden rules, let’s look at:

How Can the Wrong Site Architecture Hurt You?

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A wrong architecture is not simple. This makes it hard to understand. As such, you won’t understand what should be where and where should what go.

Because it is not simple, it isn’t scalable. This means that every category that’s added must come with a new layer. So, therefore, some pages will be over three clicks away from the home page, which is bad for business.

This dilutes authority, becomes extremely boring, and will chase the visitor off the website before they even click on the first product.

How Can a Good Site Architecture Help Your Ecommerce Site?

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The link authority of this type of site is often concentrated around the site’s product and category pages.

These type of concentrated authority will help the site to rank better in Google. It also makes it easy for Search Engines to find every page in your website and index it.

A simple architecture also makes it easy for your web page visitors to easily find the products that they are looking for and as such will leave them with a great experience.

Chapter III: On-Page SEO Strategy for Ecommerce

With your ecommerce website architecture already set up. The next thing that you’ll need to do is to optimize your website categories and product pages.

Proper optimization of these two pages will easily generate the largest share of the website traffic and sales.

And it makes so much sense if you think of it like this. Someone who’s searching for “medium sized black coat for office” is closer to buying than someone who is searching for “black coat” online.

So how do you keyword-optimize your product and category pages?

EXAMPLE OF A PERFECTLY OPTIMIZED ECOMMERCE PAGE

To get a perfectly optimized keyword-based product and category pages, here is what you have to do.

I: Modify Your Title Tags

Of course you want to use your keyword on the title tag of your page.

This is a great trick. However, it isn’t enough.

Add modifiers to the title tags.

This way, you will show for the long tail keywords too.

Here are examples of the best modifiers that you can go with.

  • Buy
  • Deals
  • Cheap
  • Best
  • Online
  • Reviews
  • Free Shipping

So instead of having a shorter title tag such as “boxers for men” you will have the “best cheap boxers for men” instead.

II: Use Click-Magnet Words on Title Tags

Apart from modifying your title tags with long tail keywords, you can also incorporate click-magnet words.

The good thing about this is that even Google also recognizes click-through-rate as a ranking factor.

So if you get the best CTRs you will easily rank higher. Higher CTR also means more conversion rate or sales.

To boost your click-through-rates, here are some words that you can use.

  • Guarantee
  • __% off
  • Free shipping
  • Lowest price
  • Overnight sale

A good example of how these words can be used to boost your click-through-rates include:

Female Boots: 30% Off with Free Shipping for Every Purchase

When used on your title tags or meta descriptions, such phrases will guarantee more clicks.

III: Modify Description Tags

The description of your website is very important for your click through rate.

Thankfully, the same title tag click magnet words that I used above also apply for the description tag.

The only advantage that the description tag offers is that you’ll get better room to bring in longer phrases.

If you are looking for some phrases that you can use to modify your description tags, here are some.

  • Get the best prices on ­­­­­­­­­­­­­­­­­__________ today.
  • All our ­­­­­­­­­­­­­____________ are on sale right now.
  • Click here to see all the exclusive deals on ___________
  • Get FREE shipping on _____________ today
  • Save _________% off on __________

A good meta description that’s optimized for better clicks might look like this.

Get the best prices on male shoes today. We offer 30% off on every pair that you purchase. Click here to buy and get Free shipping.

Product and Category Page Content

Next you want to create a great product and category page content. This is often one of the hardest parts for most people.

Luckily for you, I have a few strategies that can be of help. If you want to make a high-quality content here are the best SEO tips that you can work with for your ecommerce website.

Make 1000+ Word Descriptions

Latest studies have found out that longer product descriptions or longer content will rank the best on Google SERPs.

The same findings apply almost everywhere when creating rank-able content.

How so?

Google wants to properly understand what the page you are presenting is all about before they can rank it. As such, the more content you create, the mode detailed you become, and the easier to understand you become too.

In addition to that, creating in-depth content will also help your customers to they are about to buy. This means that you’ll get better user experience benefit too.

In case you find out that creating 1000+ words for your product description is hard, I highly recommend writing, longer, in-depth product descriptions.

Do this while focusing on the top 10 to 50 most important product pages and categories on your website.

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Use Your Keywords Sparingly (3-5X)

Now that you’ve created an in-depth product description, the next thing that you need to ensure is that you have used your keywords in the right way.

Using the keywords sparingly is often advised since it will look natural. The content won’t be easily misleading.

The best way to use the keyword is usually 3 to 5 times in your content. Remember, this has nothing to do with keyword stuffing or density.

Rather, you are only making your content to sound natural and helping Google to easily identify what you are talking about.

It is important that you have the keyword at least 3 times to create the impression that you are into that topic.

Here is an example:

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Put one of the keywords in the first 100 words of your product description.

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Put another keyword in the middle of the content.

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Finish the content by again including the keyword in the conclusion of the content.

LSI Keywords

LSI keywords in other words Latent Semantic Indexing Keywords help to explain your main keyword. They will closely resemble the main keyword.

Here is a good example:

If you are working with “best miter saw” the LSI keywords might include the following:

  • Miter saw
  • Miter saw stand
  • Chop saws
  • Saws
  • Saw
  • Rolling miter saw

Understand how to include the LSI keywords to meet the needs of your ecommerce business. Here are great tips on how to find the best LSI keywords for ecommerce SEO.

Amazon Eyeball Test

This is simple to work with. All you need to do is to open up Amazon and search for your main keyword.

You should then look for words that appear several times on the category page of the products that you are looking at.

These will make the LSI keywords.

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You can do the same for the product page too.

Google Keyword Planner

GKP is also another great tool that you can use to get the best LSI keywords.

Simply enter your target keyword in GKP and look at the suggested keywords.

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Once you have the most suitable LSI keywords, for your product category, the next thing is to sprinkle them in your content. They provide better support to your main keyword.

Short But Keyword-Rich Urls

I have mentioned it before in some of my contents here. Urls have direct co-relation to the ranking that a web page gets.

More specifically, the shorter urls tend to rank on the first page much better than the longer urls. However, since you are working with an ecommerce website, you will probably have longer urls most sites.

Why?

Your urls will contain categories and also sub categories.

Nonetheless, that’s no excuse for your urls to overstretch past 50 characters. Longer urls will confuse Google and possibly dilute the intended keyword impact.

Such as shown here.

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So what can you do?

Make the url shorter and make it a keyword-rich url.

Here is an explanation that makes easy and quite sensible.

Link to High-Priority Pages for Internal Links

Another thing that you’ll love about creating a great ecommerce SEO website is internal link building. It is the easiest to do as it blends in well with great site navigation.

As such, a strategic link building process is very important. You should, therefore, spend quite some time on it.

The best way to do that is to link from the high-authority pages to high authority pages (product and category pages).

Here is an Example:

If you created a high ranking blog post for a specific keyword (X).

Then you have a product or category page that ranks lower for the same keyword (X).

You can add a keyword-rich anchor text right from the high ranking blog post to the product page.

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Chapter IV: Ecommerce: Technical SEO Strategy

When you come to ecommerce, you’ll find that nothing is more important that technical SEO.

The reason is simple. Ecommerce websites often have lots of pages.

However, most of these pages don’t usually have many backlinks to them.

As such, technical SEO if often the savior.

For better understanding of how technical SEO works for ecommerce websites, you shouldn’t pass in this chapter.

Running a Technical SEO Audit on an Ecommerce Website

To run the best technical SEO audit on an ecommerce website, you’ll require a tool that’s built for that.

One of the easiest tools to use and which I completely recommend is the Raven Tools. In addition to this tool, here are other SEO tools that you can always go with.

How to use Raven Tools for your technical SEO site audit.

  • First open the “left-hand sidebar”
  • Choose “Site Auditor”
  • Raven analyzes your website for errors
  • Raven provides a report
  • Scan the report for highlighted issues:
  • Duplicate content
  • Thin content
  • Title problems
  • Broken links

You will have all the possible SEO errors that your website might have. Now how do you solve them?

Take a look.

Solving Technical SEO Problems on Ecommerce Websites

I will highlight the problem that the technical SEO audit revealed and show you how to fix it in this section. Let’s dig in.

Too Many Pages

Thousands of pages can be a technical SEO problem. It gives you no chance of creating unique content. Rather, you’ll struggle with duplicate content.

How does it happen?

Most ecommerce websites have lots of products to sell (1000+). They need many pages. In addition to that, one product can have slight variations (colors), but still require unique urls. This can also cause it.

How do you solve it?

  • Identify pages that you can do away with (delete or non-index).
  • Make sure the pages cannot affect the idea that you are selling across.
  • You can also combine the pages that don’t bring in sales on a single page.
  • However, don’t delete them before you confirm that they aren’t generating any traffic.
  • Use the Google Analytics tool to do that.

If the page brings in some money, you can find the best place to combine it.

Duplicate Content

This is dangerous. It can kill your website’s ranking in a whim. The one thing Google Panda determines.

Luckily, if you use advanced SEO techniques you can eliminate any duplicate content. Another tip that you can practice is the use of canonical tags.

How does it happen?

There are several reasons to this.

  • If you have slight variations on the same product (size and color).
  • Your site can create unique urls every product version or page.
  • It can also create a unique url for every selection that a visitor makes.
  • If search engines index these created urls the result is several duplicate contents.

In addition to that:

The use of longer boilerplate content (100+ words) can create an impression of content duplication.

So if you have to use the same boilerplate content for every page, keep it short and way below 100 words.

Finally, the use of copied content or product descriptions can also be set as duplicate. This happens when you are dealing with a similar product but with slight variation.

This happens often on category or product pages. It is not good and will be easily categorized by search engines as duplicate content.

How do you solve it?

  • Non-index the pages that don’t put money in your pocket or bring in traffic.
  • Next tap into the canonical tags (shows that some pages are copies or slight variations of the same page).
  • Create unique content for every page that you don’t non-index (it is tough but without any shortcut if you intend to rank and make money).

NOTE: Canonicalization solves duplicate content. More importantly, makes your backlinks extremely valuable (links that point to many other different urls will route to just one url).

An easy way to create unique content is to have template for your category and product page descriptions.

Thin Content

Shallow or thin content is another huge problem for SEO sites. It is not tied to duplicate content at all and can come with or without duplication of content.

This content is bad and can actually mess up your ecommerce SEO campaign up to a greater margin. So work with rich and longer content.

How does it happen?

So how does ecommerce websites end up with thin content? It is hard to create longer and unique content for similar products. But that’s no excuse really.

For all your important pages (product and category), you should be able to squeeze in 500+ words of unique content.

How do you solve it?

  • Identify pages with thin content.
  • These are short snippets that don’t add any value to your campaign.
  • Use the Raven Tool (above) or go through every page.
  • Bulk up the pages that you find with high-quality content
  • The templates will help in easing up the process
Site Speed

I mentioned in one of my previous contents that site speed is something that Google pays attention to and turns to for ranking.

It is important for ecommerce SEO and also influences the buying patterns of your website visitors.

How does it happen?

  • Some ecommerce sites are slow because of bloated codes.
  • Large image sizes also slow down sites.
  • Slow hosting servers.

How do you solve it?

  • Install a plugin to boost speed
  • Trim down (Compress) the size of images using better codes
  • Change your hosting server

Chapter V: Ecommerce Content Marketing Strategy

Another thing that I wouldn’t wish to leave out is the need for proper content marketing strategy.

While most people might brush it off – I won’t.

Proper content marketing strategy can get you lots of targeted traffic in a SEO campaign.

But how do you use it to get better ranking or more traffic for your ecommerce website?

Take a look at the following smart guide.

Step I: Find Your Target Audience and Where They Converge Online

Look for discussion groups, online communities, and other areas where your prospects hang out.

This platforms offer the best places for tapping into your customer’s thoughts, desires, and dreams. You can easily tap into their true feelings.

A good platform to start from is the Reddit.

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Step II: Learn Customer Terminologies

What words or phrases do your customers use? Using the same words allows you to draw to their emotions.

Learn how they articulate their concerns and the words they use to describe them. These words will for your audiences keywords – what they search for over the internet most.

The words also form an awesome basis for your blog content.

Step III: Use the Keywords for Awesome Content

Now that you have your keywords ready, don’t waste any time.

Create a unique piece of content around the keyword.

Once you have this unique piece of content, post it on your website and follow this ultimate guide once again.

With the links, social media shares, traffic, and other SEO tips for ecommerce, you should rank better on SERPs.

Chapter VI: Link Building for Ecommerce

Finally, for this ultimate guide to ecommerce SEO, I am going to include the best link building strategies for ecommerce.

I will show you how you can build links directly to your ecommerce websites without using any content.

Then I will also show you how you can use two major link building strategies to boost your site’s organic traffic.

Moving Man Method

This method is super cool. You can use to tap into the best link building from highly relevant websites. This method provides you with contextual links that you can easily rely on.

How It Works

Step I:

Hunt for expired, moved, or outdated resources (zero in on companies that have closed shop).

  • Their domain names expire.
  • Their sites are replaced with parked pages.

They are ideal since they give you non-competitive link building opportunities that your competitors aren’t aware of.

To get these links, use big domain auction sites such as the GoDaddy Auctions and NameJet since they collect such in one place.

Step II:

Identify a parked domain that falls in the same niche as you. This is where your hard work comes in handy.

Note: These companies are out of businesses. As such they are not (404 links). Their links are still in operation.

Step III:

The next thing is to find the sites that these outdated links or resource links to. This is very important.

Here is how you do that.

  • First, get the url of the outdated source.
  • Enter the url on the Ahrefs domain.
  • Find the “edge design”
  • Find the number of “referring domains”
  • Click on “backlinks” to see all pages that link to this outdated source

Note: The more the referring domains the more the linking opportunities.

Step IV:

Finally, you’ll send emails and ask for opportunities to link for the same outdated sources. Let them know the links are outdated and referring to dead sources. Then ask them offer them the replacement link.

Do not ask for favors. Instead, ensure that you have prepared high-quality content that offers value to the same website that you are asking to link to.

Social Media Group Events

Another trick that you can use is the social media group events. This is easier to follow but with great results.

  • First identify groups from your niche that have put on events
  • Next identify the events which require stuff
  • Find out if the stuff you offer are required
  • Now reach out to the organizers of the event – ask if they’d love to feature your products.
  • If can’t ask you can send them free gift products and hope that they are featured.
  • Send your products and offer to ship back what’s not used on your cost.
  • Stay in the loop and follow the posts that they write over the event.
  • Ask them if they can credit you with a link when the post goes live.
  • Thank them when they do.

The whole process might look tedious. However, it is no different from the above. If you stick to it you can easily get the best out of it.

Let Me Know What You Think:

Do you want to get down to a new ecommerce SEO campaign?

Is there a new strategy that you want to practice?

Do you have anything in mind that I didn’t include here?

Feel free to share. Let us work together to give the best for all SEO lovers out there.

You can leave a comment on the commentary section and I will reply to it right away!

Meta

Are you in need of the best ecommerce SEO strategy? Get the best SEO strategy for Ecommerce. We have the ultimate guide for ecommerce SEO.

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step-by-step SEO strategy guide

Creating an Effective Search Engine Optimization Strategy (SEO) In 2021

Creating an Effective Search Engine Optimization Strategy (SEO) In 2021

step-by-step SEO strategy guide
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SEO 2021: The Ultimate Definitive Guide Every SEO Expert Should Have

I intend to keep this post simple so that everyone can easily understand it. In the post, I will look at how both the new and the seasoned SEO expert can create, develop, and implement an effective SEO strategy in 2021.

I will use a simple, straight, and effective step-by-step guide to give you exactly that. This is an approach that I have used before and which has helped my website to garner over 150,000 organic web visitors monthly.

That’s why if you are looking for the best Google Rankings in 2021, you should seriously consider following this strategy.

Let’s dig in.

SEO Strategy: What Is It?

An SEO strategy (Search Engine Optimization Strategy) is also called an SEO approach. It is the smart process of planning, developing, outlining, and applying, special steps that are designed to boost your rankings in the Search Engine Optimization platform.

In simple terms, Search Engine Optimization Strategy is the process that a SEO expert can follow to generate or attain more traffic to their website. In this case organic traffic.

With that said, here are the smartest step-by-step SEO strategy guide that has helped me to get the best rankings, and which you can also use to boost your organic traffic in 2021.

Table of Contents

Now let’s take a deeper look in each and every step that I have laid down here in order to get a better understanding on how they will impact your SEO strategy.

Step I: Create the List of Best Keywords

There is no doubt that everything you are going to do to impact your SEO will depend on your choice of Keywords.

That’s why, having a deep keyword research is often recommended by the expert as the first step on a legitimate SEO strategy.

One of the best ways to get the KWs that’ll target the searches that your customers make online is by using Google Suggest.

It is also the simplest ways to get the best KWs.

How does Google Suggest Work?

Simple. You just need to start typing a keyword in Google Search Tab and Google will automatically populate several other KWs for you.

This is the best way to determine the most relevant KWs since the suggestion list that you will end up with comes straight from Google itself.

In that regard, you will get a true suggestion that people are actually searching for these KWs that Google had suggested for you.

In addition to that, the suggestions that Google often make for you here are the “long tail keywords” which are usually less competitive compared to the “short tail” keywords.

When going for long tail keywords, you will realize that they have lower search volumes. However, you shouldn’t worry as much since they are the easiest to rank for.

So once you get the keyword root that you intend to use, you can type it on the “Google Search Tab” on a new search window to get a list of other high ranking keywords that you can use.

In case you want to search for the search volumes of the keywords that you have rounded up, you can always choose to go with the following:

  • Keyword Tool
  • SEMrush
  • Ubersuggest

And if you intend to delve deeper into the art of keyword search, you can follow this link for a comprehensive video analysis. Remember, with at least 10 keywords, you can always cross to the next step.

Target High Commercial Intent Keywords

Now you have found a couple of best ranking keywords for your use. What next?

The most sensible thing to do right now is to determine what is already working for the keywords that you have chosen.

To get the clearest picture, I always type one of the keywords that I have jotted down into the Google search bar.

Once I have done that, I will then scan the top 10 results that Google ranks for the same key word that I typed in.

What Does Scanning the Pages Mean?

It means looking through the SERPs to determine some unique patterns that you might notice on the pages that have been ranked.

For example, if your search keyword was “SEO Tips” you will realize that the top ten “SERPs” are filled with a list of SEO Tips.

The titles will have something like this:

  • The top 10 SEO tips…
  • 5 SEO tips…
  • The best SEO tips…
  • Awesome SEO tips…

As such, if your intention was to cover this topic for your website, you’d want to keep in mind that the first page of the results that you get are made of a lists.

So to get into contention for the same first page ranking, the sensible thing to do would be to publish a list too.

That’s just about it. Now onto the next step.

Step III: Create Something Unique or Better

Anyone who has been in SEO understands the need for a unique touch to everything that you create. Originality is key if you want to rank and there is no shortcut to that.

So to get noticed by the search engines, there is no better way to do that than to create some high-quality content.

The content must be original and unique. So how can you achieve that? Simple. You either create something:

  • Different
  • Better

This is the secret of creating the best SEO content at any given time. So take a look at how every one of them applies.

Something Different

Before you create your content you must go through the competitor websites and contents. This allows you to determine what they have and in so doing realize what you can do differently.

This means that instead of focusing on doing something better, you will be opting for something unique and pretty much unattached.

This is because doing this helps your content to simply stand out.

A good example is this: Let’s say that you wanted to write about the “SEO Tips” and you notice that everyone out there was concentrating more on the:

Top ten SEO tips, New SEO tips, and Simple SEO tips, then you can make the change and create something different such as “the definitive guide to SEO strategy no one tells you about.”

In so doing, you would have created something totally different. That’s the way to go if you need an original content.

When you do this with your content, you will get more shares, more comments, and eventually better ranking. But most of all, you will get the best backlinks which is what every SEO expert is looking for if they want to rank.

Something Better

Sometime, you will notice when you go through specific keyword-based contents that they are shallow or that they just don’t click.

Once you notice that, you can always fill up the space by focusing on what was either left out or the catch that was missing.

This how you create something better. However, it is very important to ensure that what you have created is actually many-X better than the original content.

For instance, I have seen people publishing “Google’s ranking tricks” with posts of about 10 to 40 ranking tricks.

To create something better, I decided to come up with Google’s 200 Plus Ranking Tricks: The Complete Guide for 2021.

Now you can see what I mean by something better. It requires putting in a lot of work to get closer to victory.

So if someone thought it would a walk in the park, then you are mistaken. I’ve got news for you. You must work to rank – always focus on being better than the competition.

Step IV: Add the Punch Line

Another thing that you must understand if your intentions is to rank in 2021 or thereafter is this. You will always require the backlinks.

In fact from one of the latest studies (MOZ BLOG) that I have come across, there is still an unbreakable bond between link creation and Google page ranking.

Which means that link creation is still a very important factors when it comes to getting the best position on the SERPs.

But how do you ensure that you don’t miss out on that? Well you’d have to determine why some content in your niche has better links than others and it all boils down to the “punch line” and nothing else.

While some people refer to it as the hook, I call it the punch line.

Here is an example that you can work with. In the previous years (around two years back) I noticed a growing trend on posts that talked more on visual search.

But again, I also noticed something peculiar. I noticed that whenever they talked about visual search, they linked more on the content that featured some data or stats.

So instead of advising new writers to concentrate on visual search based content, I encouraged them to do online-based research on visual search and write on their findings.

This strategy helped one of my readers to get over 800+ backlinks in no time. And when I looked at the analysis of the website, I noticed that close to 90% of the backlinks cited the stats on the post.

So what was the punchline in this post? The Data of course. That’s the hooker. As it stands, data and stats are some of the best punch-lines that you can use.

The other glues that will seal the deal, which I have noticed lately are the following:

  • Ultimate guides
  • Newbies posts
  • Step by step guides

When you use the guide, you realize that it helps other writers who intend to mention a topic to link to your website and provide their readers with a comprehensive outlook on the same.

Step V: Optimize for On-Page SEO

After having your punchline down, your next big task will be to optimize your website for On-Page-SEO.

However, this is a topic that I can go about for hours. So it will be very difficult to comprehensively tackle it in such a limited time frame.

Nonetheless, you are free to check out the comprehensive guide on On-Page-SEO from one of my posts.

With that said, let me give you the top three On-Page-SEO strategies that will work for you anytime and more importantly in 2021.

Short Keyword-Based Urls

After analyzing about 1 million search results from Google, we found out something that came as a huge surprise to many.

When it comes to SEO, the short keyword-based Urls trounced the long keyword-based urls. This was rather new contrary to what we have always thought.

Since then, I have concentrated more on making keyword-based urls or simply adding a single word into my keyword-based url.

Beyond that, I don’t dare to go. Thankfully, both ways have worked marvelously for me and today I have some of the best ranks for most of my SEO based write-ups.

Internal Linking

What’s better than linking onto your pages internally? It is a trick that enables the reader to spend more time on your website and to learn more from your content.

Even so, it is very important that the content that you create is original unique, and better. Nonetheless, it is also important that you do your internal linking in the right way.

One simple tip that will help you is to link from pages with higher authority to the pages that require the same authority.

Another tip is to use keyword-rich anchor texts for your internal linking. In case you have a new post that you want to link internally, find a high ranking page in your website and backlink from that post. Simple!

Sematic SEO

Sematic SEO is one of the simplest tricks that many SEO experts have specialized in. How does Sematic SEO work?

It is simple. You will find words that are pretty much related to your main keyword then use those word in your new content.

You can always rely on “Google Suggest” to get a list of phrases that’ll work for you at any time.

When you have typed the word on Google’s search bar, you can then scroll to the bottom of the page to get other “Searches related to … (your keyword).

You can then use these suggestions on your content so that you get better ranking. It is simple but effective, as years of experience has suggested the same.

Step VI: Optimize for the Search Intent

Sometimes you will create a content and fail to squeeze through to the first page of the Google search results page.

One of the reasons for this might be that the content didn’t satisfy the “search intent” of the keyword that you used.

Let me explain…

You might want to create a content on “SEO tips” and in doing so, give your reader a “hidden” touch to the content.

For instance you might choose such a title: Better Ranks: Use these 10 SEO Tips.

However, upon scouting the SERPs you realize that the pages that rank are focused on “straight up listing” such as:

  • 50 SEO tips for the year 2021
  • 27 SEO tips to rank high
  • 15 Easy SEO Tips to rank in 2021

Then this should be a red flag. Your content doesn’t match the search intent of the search engines. As such, you will be safe if you change the content to provide the exact experience that user want.

Changing your title to: 10 Best SEO tips for better ranks will work a miracle. In other words you will have changed your post into a “list” instead of a broad based suggestion.

If you find that the SERPs rank pages that offer non-technical steps, going with the same will provide better page ranking boost.

This is a great way to keep visitors glued to your website. It offers low or zero bounce back rates and will eventually rank you among the best pages.

Step VII: Make Awesome Content

I don’t intend to sugar coat this.

Here is the real deal. You can have the best content.

But if the design is whack, nobody will want to look through it.

That’s why, design, though one of the most underrated part of SEO, still plays a key role on how the visitors react to your content.

For instance, I know that you have seen some of my “definitive guides” pages, right? I take my time to ensure that the design is unique and coded from scratch 100% – no templates.

That’s expensive if you ask me. However, it is worth every dollar that I put in there. So if you didn’t know it, good content will force you to break the bank.

In case you are looking for some could visual content that you can easily pull off, you can always start here.

Screenshots and Pictures

If you have noticed that I use so many screenshots in most of my posts then this is the reason why.

I don’t use the screenshots just for the sake of it. Actually, I use them when they are helpful in the implementation of a specific step.

If they lead you through a step in the simplest way, I will use them. With that said, here is what you should know about screenshots.

They are sensible when you are describing a technical step

However, if you are working on a niche that is non-technical, making use of pictures will have an equivalent impact.

Someone who is in the fitness niche can easily use pictures to demonstrate how specific workouts are done.

Graphics and Visualizations

Another important tip that you can resort to is the use of graphics and visualizations. These will come in form of charts.

However, instead of visualizing stats, they will work to help readers to visualize concepts instead.

And just so you know, these types of graphics and visualizations don’t have to be in any ways fancy.

For instance if you intend to show a reader how different versions of their websites should redirect readers to the same “main” website, you can use graphics and visualizations.

Take a look at how that works.

Blog Posts Banners

While screenshots and graphics will serve a practical purpose, the same cannot be said about banners.

Depending on the posts that you intend to make, banners will simple have a cool effect on your overall web design.

That’s still important especially if your main goal is to draw more readers to your website and keep them glued in.

Banners are easy to play around with and you can either set them on the right side of the post or at the top of the post so long as you achieve the cool effect.

Graphs and Charts

I know that you must be very conversant with the use of graphs and charts. But did you know that they kind of have a great impact on the content that you create? Well, they do.

That’s why if you look closely you’ll realize that I always try to use at least a graph in my contents.

The reason for this is simple.

The use of graphs will make hard to comprehend data easy to read and understand.

This will include stats and data from research and studies.

Graphs and charts will also highlight huge numbers in the simplest ways possible.

So you won’t have to picture how 1billion searches will look – instead you just have to look at the graph.

Again, the use of charts can give you some cool backlinks when people site your stats.

Step VIII: Build Links to the Page

The next integral step and possible the biggest challenge that most site owners have is building links to their websites pages.

As such, I am going to start by looking at top three link building strategies that have taken the SEO world by storm right now.

Broken Link Building

The trick to broken link building is to find a broken link on a website that works on the same niche as you and then offer your link as a viable replacement.

It will take you so much research to be able to find such links. But when you do, it won’t hurt to offer your link.

Remember, you can get to the website owner through an email. In the email, you shouldn’t request to link, that way, you will seem like someone who’s offering substandard goodies.

That’s why you should create great content. With such a content you will have enough confidence to offer your link.

Evangelist Technique

This is a technique that’s less on links but more on getting the content that you’ve created to the right people (people who run same niche blogs).

One trick that I learnt with this method is to create content case study. When you have finally found the data or stats, you can then determine the people who have created content in line with the same study.

You can use a tool like BuzzSumo. Then finally when you have these contents you can email the creators and offer your research.

You don’t have to ask for a “share” instead, I let the people who find it vital for their website to share my findings.

Competitor Analysis

This is an old school strategy.

However, you can still make use of it (remember, old is gold).

To use this strategy, here is what you need to do.

First find a website that ranks for the same keyword that you also want to rank for.

Then look through the top results and determine their backlinks.

Once you determine the domains that the page is linked from.

You can go ahead and try and get some of the links that they have.

To make this work, I will go through their backlinks (one-by-one), find where my link adds value.

That’s just about it!

Step IX: Improve and Update the Content

The final SEO strategy that most websites are using to rank right now is improving and updating their content.

A content that’s improved or updated will have a fresh touch to it. Google loves this fresh touch and will rank old but improved content above new content.

I guess the assumption is that, old contents that are regularly updated are rich in facts and research.

They are, therefore, much more comprehensive and progressive compared to the newly created contents.

Even so, there are tricks to this.

First you don’t want to just post the same old content and call it new – this won’t work.

Secondly, it makes sense to replace old screenshots with new screenshots or even graphs.

Thirdly, you should add new points that you didn’t include in the previous type of content.

Next you can eliminate or delete the tricks, tips, strategies, or methods that no longer work.

The result will be a massive organic boost.

Updating and improving your content requires you to research a lot. You should be ready for this if you want the best ranking on SERPs.

Tell Me What You Think

Do you have anything to add?

Has these strategies worked for you too?

Let’s share to develop each other.

You can leave a comment, reach me through mail, or go through our contact box.

There is never enough information when it comes to developing the best SEO strategies.

The year is 2020 and technology is as dynamic as it comes. So feel free to help us develop by giving us an additional tip.

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good copywriting strategy

Copywriting: The Ultimate Guide

Copywriting: The Ultimate Guide

good copywriting strategy
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Do you want to learn more about copywriting in 2021? I present to you the absolute guide to copywriting.

So in case you are looking for:

  • Leads
  • Conversions
  • Organic Traffic

Then this is the guide for you. I am sure that you will find everything here fascinating and practical.

Let’s get down to business.

To make your work easy, I have broken down the entire topic in eight simple subtopics. Take a look:

Table of Contents

With that said, it is time to get started on our ultimate guide to copywriting in 2021. Here is what I have lined up for you.

Chapter I: Copywriting Basics

There aren’t many fundamentals to copywriting, however, the few that are there will play a crucial role in setting up the pace for our subsequent titles.

What is Copywriting?

Copywriting is simply the art of shaping up written text to easily inform, inspire, educate, or persuade the mass. In many occasions, this practice is targeted at increasing sales and maximizing the conversion rates too.

Some of the mediums that copywriting is often implemented are blog posts,sales letters, adverts, and currently the social media posts.

What Makes Copywriting Important?

While some people might argue that since we are in the age of video, visuals, and podcasts, copywriting doesn’t matter, the truth is, it still does.

There are lots of benefits that copywriting will give you. The straight up benefits include the following.

  • Higher conversion rate on the main pages
  • Generally improved article structure and flow
  • Better reader engagement level in your posts
  • Getting more share to your post or content
  • Creates a better understanding of the needs of your customer

In simpler terms, with proper copywriting, a website owner can easily improve almost every aspect of their marketing strategy. This is more prominent on sales pages and articles.

Even so, good copywriting strategy will also come in handy when you are creating the following things.

  • Video scripts
  • Facebook posts
  • YouTube video descriptions
  • Webpage meta descriptions
  • Podcast descriptions
  • Blog post headlines
  • Press releases
  • Interview questions
  • Outreach emails
  • About page copy

What is the Work of a Copywriter?

While it is true that a copywriter will spend most of their time writing, one thing is clear, there is so much more to this art than just writing or putting down words.

What do I mean?

Seasoned copywriters will spend more time studying their customers rather than just writing.

They also take some time to learn how the products that they are fronting for can or will impact their prospects.

Due to this, they require some time to learn about:

  • What the product is
  • How the product works
  • How the product compares the competing products

This might not be the case if you are promoting a personal product or service. However, it applies if the product or service belongs to someone else.

In short, your work will be to learn more about the target market, their fears, desires, and how they imagine the products.

In so doing, you can then create a copy that directly addresses the needs and wants of the target audience.

How Can You Become a Copywriter?

Don’t be surprised, but the truth is you don’t need any type of formal education to become a copywriter. All you need to do is to improve your skills in the following fields.

  • Customer research
  • Content structure
  • Web copywriting
  • Persuasion
  • Sentence structure
  • Grammar and spelling
  • Online advertising

Learning all these skills will require time. That’s why becoming a great copywriter also takes time. So to become a copywriter, you need to practice more.

Getting such opportunities to practice will mean that you have to sell “yourself” and that’s how you learn the art of marketing.

Thankfully, there are signs that most employers love people with strong writing skills. So if you are a writer already, then you have an advantage.

But if you are just starting out, you can still learn the art of copywriting and use it to boost your sales, grow your business, and market your products.

Chapter II: Customer Centered Copy

I have mentioned the need to understand your product, its impact, and how the prospects perceive the whole idea.

This same line forms the basis of writing a great copy. In other words, if you want a great copy at any time, here is what you must do:

Write like your customers talk

This is the absolute tip to getting the “wow” out of your customers. It is also the same thing that makes the client believe that the product is for them.

So how can you get exactly that?

You can always use any of these top five smart strategies that I am going to show you in this chapter.

Amazon Reviews

Amazon reviews are some of the most genuine reviews that you will get in a long time. The guys down there won’t hold back to give their opinion, share their feelings, or say what they think. And that’s the bomb.

You can therefore mine these reviews for some killer copies. What you need to do is to focus on the product of choice and get some simple and clear cut reviews from them.

Trust me, you don’t have to buy the product or even use it. The feelings, experience, and expectations are all in the reviews.

Take a look at some of the amazon reviews that speak to the buyers or prospects out there from different products.

Customer Interviews

If you don’t intend to go with Amazon reviews, you can try out customer interviews. If you didn’t know, real time customer interviews are explicit.

They are also full of information. All you need to do is to get an open ended questions and you’ll get more than you bargained for.

Take for instance this question: Can you please tell us how your experience with product X has been since you bought it?

This single question will easily open up a can of worms – just saying.

Even if you didn’t ask an open ended question, you’ll realize that with a real-time customer interview, you’ll have the chance to ask several follow up questions.

These questions will help you to dig deeper so that you can find the true feeling of the consumer. You will also get to understand the:

  • Challenges
  • Benefits
  • Perception
  • View
  • Possible adjustments
  • Improvements

Here are some questions that will help you to understand why interviews are vital when you intend to write a great copy.

How did you settle for product X?

Well, I looked at the reviews and most people had some good words to put in. Some other even highly recommended the product. And that’s good since it points at a great experience with the product.

Once you get the product, do you test it?

Well, that depends. If the product is a medical product I will get to test it first. Even so, products that fall under kitchen wares such pans and woks will speak for themselves.

What do you do when the experience isn’t what you expected?

I will definitely write the product off. Don’t we all want to get what we pay for? Anything less would mean you’ve been robbed.

NOTE: Follow up questions are a great way to keep the conversation going while at the same time digging out for more information.

Customer Surveys

Another thing that will work almost like an interview is a survey. Customer surveys are very powerful tools.

They are also direct and you can get some cool answers. In case you are rating an experience, you can all also tell what’s on the ground by the type of responses that you get.

Some of the product related questions that you can ask in your survey’s questionnaire can look like this.

  • “Why did you decide to buy product X?”
  • “Which among these products have you used before?”
  • “What was the experience you had with the products you used before?”
  • “What is the first thing that made you to say: Yes, this product is for me?”
  • “In a scale of 1-10 can you describe how suitable this product is for you?”

The responses to these questions aren’t only priceless but they are also reflective of what the client feel.

In short, they will play a key role on product positioning, research, packaging, and development too.

More importantly, they also enable you to come up with a copy that speaks directly to your prospects.

Another great thing about customer surveys is that depending on the type of product that you are working with, you can have tons of question to go with.

For some products, you can also have the chance to ask some questions on the following things:

  • Challenges
  • Struggles
  • Risk assessment
  • Age
  • Demographic info
  • Spending habits

The question that you can go with, therefore, might look like this.

  • What is the physical location of your business?
  • What is the most challenging aspect of the business?
  • How long have you been in this business?
  • Which category best describes your business niche?

One platform that will allow you to write exactly like your customers talk is Reddit. That’s why it is one of the very first places that I will look at when I intend to create a great copy.

If you want the best experience with Reddit, the first thing that you should do is to find the Sub-Reddit where your prospects hang out.

Once you have identified the sub-Reddit, you can look for the most recent threads. For instance if you have just launched “new SEO tools” page, you should search for the same on the search bar.

You can then find the language that the people here are using and apply it to your copy. Use the language and some of the words to express how the feel about new SEO tool or techniques. You can also use the same to describe what they like or don’t like about them.

NOTE: A copy that would work great must identify itself with the prospects. Use their slang, focus on their terminologies, give them the direct relationship, and it will work like a charm.

Social Media

Finally, we have the social media. This is the new kid in the block. It appears almost everywhere and doesn’t seem to be going away anytime soon.

Whichever social media platform you are using, the first rule is to search for a competing product on the platform.

Then follow this by keeping tabs on the complaints or complements that crop up from the handles.

Once you have the two, you can line out the strengths of your product by emphasizing on them. Tell the prospects that your products have what the other products are missing and show them the proof.

This should help you to stand above the rest.

Ask Product Hunt

Do you know this platform “Ask Product Hunt” – it is a great platform to learn exactly how your prospects describe the products that you sell.

This is because most of the people who post their question here have Googled and came up empty.

So getting down here is like getting firsthand information about the whole thing. So what next when here?

  • Get the answers to the direct question that you have searched for.
  • Follow this by jotting down the words that your prospects use to describe their problem.
  • Then create your posts around the items that your prospects have mentioned.

And with that, you should still hit the jackpot with your copy.

Chapter III: Expert Copywriting Strategies

In this chapter, I am going to give you seven pro techniques that you can use to create a great copy right from scratch.

You can also use the same to improve an already existing copy.

So if you are the newbie who’s looking to make great copies for their development, this is the place to be right now.

Take a look.

Ask Product Hunt

This technique is straightforward. Its main aim is to keep your prospects reading through. They should slide through to the last sentence.

In other words, the first sentence gives you the urge to read the second, and the second, the third, etc.

In short, you are focused on working with something that legendary copywriters call the slippery slide.

The trick is simple

Headline (Builds Urge for Next Line)

Next Line (Builds Urge for Next Line)

Next Line (Builds Urge for Next Line)

Last Section (Triggers the Action)

 

Here is an Example:

You can also use such type of a flow.

Here is the question:

How do you stop people from over eating?

Here are the five tips that work

Finally, you can also focus on “little stories” to help you achieve the slipper slide technique or strategy. If not, make use of “open loops” to keep your readers glued for the next sentence in your copy. Here is an example of a little story and an open loop.

Benefits Vs Features

Focusing on the product features is a cool idea. However, going with the benefits will sell your product.

Our intention is sell while at the same time sounding nice. But not to just sound nice without any imminent action.

Let’s say you are selling a product that’s designed to help people to effectively make use of their time (planning software). Here is how you can easily change the boring features to benefits that sell.

  • Prioritizes Vital Tasks → Focuses on what is important
  • Simple Setup → Helps you to save time
  • Multiple Users Support → Produces more from your team
  • Status Update → Helps you to stay on track

A good site that touches on features but focuses more on the benefits such as CoSchedule on their home page is a good example.

Benefits Vs Features

I must have mentioned about proof above. However not as detailed as I will here. To start us off, here is what you need to realize.

Most people will rely on the social media proof if they aren’t sure of what to do next. As such, social media proof is very vital when a prospect is deciding on whether to buy or your product or not.

That’s why most pro copywriters will focus more on including results, testimonials, and case studies on their copy.

The websites can therefore:

  • Include successful users with their names and details on their sites
  • Share the number of their users and reviews
  • Give real-time reviews with real customer details on their website
How Do You Solve the Social Proof Puzzle?

To sell, you must show some social proof. And to get social proof, you must make some sales.

It is the case of the hen and the egg, which one came first? That’s the paradox – and it’s a big deal.

So how do you solve this social proof puzzle?

Luckily, there is an easy way to escape the puzzle. Take a look.

Work with Your Strongest Proof Yet

It is simple. You have to solve the problem with what you have. Not what you are anticipating or what you don’t have.

A good example is this. If you create a phone app and then develop the “free” and the “paid” version.

You should find the numbers that have subscribed to the free version versus those who have gone for the paid version. Whichever exceeds the next, that’s your strongest proof yet.

So when you will be highlighting the social proof, focus on the same numbers. If the free subscribers exceed the paid ones, cite the number of subscribers to the free app version.

The same applies if you sold your new product to 30 customers and only 5 turned back with amazing results. Focus on the 5 for your main page. They are you strongest proof for now.

Sense of Urgency

Create the sense of urgency, trigger the immediate need for the product.

So how do you make your prospects to buy right NOW?

Here are some tips that you can use to create the sense of urgency.

  • Limited quantities
  • Hurry while stock lasts
  • Doors close on Friday
  • Limited time offer
  • Only 10 left
  • Don’t Miss Out
  • Sale ends by 30th June

NOTE: It is not just about mentioning the phrases – no. These mentions that you take should be backed by real time limitations. If not, your prospects will easily lose trust in you.

The use of a clear deadline will create a super high touch of urgency and that’s just amazing for almost any product.

Implement the “AIDA” Technique

The AIDA formula is simple but smart. It is a powerful copywriting technique that stands for the following:

  • A: Attention
  • I: Interest
  • D: Desire
  • A: Action

In short, you should first capture the attention of a prospective buyer, then trigger their interest, followed by desire, so that they can act (take action).

AIDA is very dynamic and will work quite effectively for very many areas around your website including:

  • Squeeze pages
  • Video scripts
  • Sales pages intros
  • Email newsletters
  • Blog post etc

AIDA is a great technique even for SEO experts who want to create content that generates more leads.

The trick is to first of all grab the attention of your reader with the first part of content (normally the intro). Then drum up some interest with a cool promise before you tap into the desire of the reader.

Eventually, you get down to action: This is the part where you get down to real business and share what you have. You can use phrases such as:

  • Let’s dig in
  • Let’s get started
  • Here is what I have for you
  • Read on

Strong Call-to-Action

Another very important thing that can come in handy is the use of a “strong call-to-action” and a direct one to that effect.

Seriously speaking, here is the reason why you need a strong CTA.

Most of the prospects that you either intend to draw to your product or who you are selling to already have a life.

In short, they might be very busy. As such, they often don’t have the time to read through your content and figure out what you need them to do.

So to save them the trouble – you should tell them exactly what you need.

That’s how a strong CTA comes in.

One of the strongest call-to-actions that I have seen is this, “Enter your name and email address to get monthly subscription”

In real sense this wasn’t meant to call to sign up or register but simply to put in your name and email and you get a monthly subscription – that’s just it!

Clear Unique Selling Proposition (USP)

A USP strives to answer only one question. Why should they buy from me? What makes me different from the other brands of the same niche?

It could be the most affordable prices.

Or you are offering longer warranty.

If not, then your delivery could be faster than the rest.

Or maybe you offer better after-sale-services.

Whatever it is that makes you different from the rest of the pack, that’s what you need your copy to scream.

It will be very unfortunate if you don’t have a USP of your own.

Chapter IV: Tricks to Writing Cool Headlines

It is said that 80% of readers are drawn by the headline while the 20% focus more on the copy. I am not saying that’s true, but what if it were?

Whichever the case, the headline of any copy is very important. Luckily for most website owners, writing the best headlines is the simplest thing yet.

Simply stick with the tips that I am going to give you here.

Clear Unique Selling Proposition (USP)

Another word for being “extremely specific” is being “direct and onto the point” or so to say. So your headline should prospect the exact thing that your reader will get.

A good example is this:

  • Use these 5 tips to lose weight in 2 months
  • Lose 10 pound a week with these three weight loss tips
  • Boost your SEO ranking in 1 Month: Use these 3 tools

The use of a specific time frame will work miracles in giving you a spontaneous headline to work with.

Focus on the Emptions

There is always something unique about emotional headlines. But how can you create the most emotional headlines?

The trick is to focus on finding the most emotionally charged words or phrases. This will give you the best base.

Words such as the ones that I am going to mention next will give you the best emotional draw or trigger.

  • Awesome
  • Now
  • Mistake
  • Fast
  • New
  • Amazing

Do not overuse these words. Rather focus on using one word or two for every single headline that you make. If you use the trick right, you will get a highly compelling headline to work with too.

Just to be sure that you have done the right thing, you can always run your headline through the Emotional Marketing Value Headline Analyzer.

The analyzer will give you a score of between 0% and 100%. The higher the percentage the more emotional the headline is.

Drawing to the emotions shows the prospect that you really understand what it feels like to walk in their shoes.

Answer: What’s In It For Me?

If you answer the WIIFM in your product then you can easily determine the direction to which your copy should take.

It is the same thing that your headline should address. If it does then you will most specifically be addressing the same thing that your customer looks forward to getting from the same product.

A good way to do this is to focus more on the specificity of what you need. This example will show you what you’ll get from your campaign.

Online Sales Tips that’ll Grow your Affiliate Marketing Site

You get exactly tips for growing the affiliate site. So if you intend to grow your affiliate site, with this post you are at the right place.

How Do You Solve the Social Proof Puzzle?

Another thing that you can do is to work with numbers. When you use specific numbers, you will be forced to write extremely specific headlines.

Looking at the top example that I gave in the previous part above, using numbers makes the people involve to understand exactly what they will be getting.

So whether they are boosting their SEO, losing weight, they will understand exactly what they will get and their respective quantities.

This is one trick that works for a great copy. No wonder MOZ found out that headlines with numbers received the most clicks.

Use FOMO

FOMO which stands for the “fear of missing out” can easily make your headline 10X more powerful. You don’t have to use it if you can do without it. However, if you can use it, why not…?

Chapter V: Mastering the Lead

From a personal experience, there is no much difference in the level of importance when it comes to the lead and the headline.

In other words, the lead of a copy is very important too.

The reason is simple. It is your first lines that your prospects will use to choose whether to continue to the next line or not.

And believe it or not, if you lose your prospects on the lead then you will have lost them for good.

The lead is, therefore, what determines the bounce back or lack of it thereof.

With that said, here are some of the smartest strategies that will help you to develop some of the most compelling leads.

Begin with the HOOK

I can’t find a better way of putting it. But just so you know, the first sentence of the lead is a BIG DEAL.

As such, you must ensure that it grabs the attention of your reader from the onset.

Fail to do this and you fail to convert – and that’s where the HOOK comes in.

Here are some HOOKs that you can use to grab the attention of your reader on your copy.

  • Don’t this sound familiar?
  • What next?
  • Now you can …… in ……. Days.
  • New study has shown that (surprising result)
  • For (X years) I struggled with (Y-problems) until one day

These are great ways to get the HOOK on your prospects. Some of them also promise proven results which is a good approach – such as the story telling hook. That’s why this next point rocks.

Mini Stories

You can also use the mini-stories approach.

If you haven’t noticed, telling stories is a great way to get people hooked.

Remember the bedtime stories that you had while growing up? That’s the type of feeling that I am talking about.

With a short and sweet lead, the mini story should get your reader into the rhythm that you need them to be in.

However, when using a mini story for your lead. Here is what you must remember.

  • You won’t have enough room to tell an epic story
  • Condense the story to about 4-5 lines
  • Highlight the problem that you intend to address in the story

NOTE: The proper way is to ensure that you focus more on capturing the attention of your reader to go through the whole copy.

Focus on Complementing the Headline

For the expert copy writers, an easy way to get the lead is to complement the headline.

In short, you create a headline that grabs the attention of the reader and then follow it up with a lead that drums more interest on the headline.

Look at the headlines that have a promise in them, they will work great. For instance this headline:

Top 10 SEO Tricks that Have Worked for me in 2020

With such a headline, the only thing that you need to do is to focus on how to drum up support for the same on your lead – simple!

8 Lines and No More

Whether you are writing a post, blog, or sales page, video script, or any other content for that matter, you should stick to the rule of thumb – 8 lines or less for your lead.

Remember this, a super short lead will easily achieve what you want it to achieve – which is to grab the attention of the reader.

Once it grabs the reader’s attention, it glues them to the content so that they can keep reading. Which is the key to getting them into the main part of your content.

That’s why most of my blog post intros are stuck at 6 lines and that’s how I hook-up my readers.

Chapter VI: Writing a Compelling Copy

Now that we have learned several other tricks to writing a great copy –what next?

In this chapter, I will show you exactly how to write compelling story.

So if your plan is to create better:

  • Blog posts ‘
  • Ad copies
  • Emails
  • Sales letters
  • Video Scripts
  • Social Media Posts

Then this is the chapter that you’ve been waiting for.

Let’s dig in

Use Your Natural Voice

This is the most critical copywriting trick!

Use your natural voice (talk like you speak). Don’t try being fancy. Just pretty natural.

Here is an example from one of my emails:

Hey,

For the last three month I have been compiling the best SEO tools for 2020.

It’s a complete breakdown of what I have tried out.

This post covers lots of tools plus the most recent tools that I told you about.

Take some time to look at it.

Let me know what you think.

Leave a comment.

Bye. 

Here is the trick to get the natural tone: Read your copy out load.

If it feel weird, you can always re-write it.

But if you don’t find any problem with it, you are good to go.

Short and Precise Sentences

The next thing is to keep your copy short and precise.

This means less mistakes and better copy.

Even so, you should include the research that backs it up.

Take a look at this research that was done about long and short sentences over a decade ago.

From the findings of the research, one thing is pretty clear.

The shorter article had a better comprehension percentage than the longer option.

What’s the catch?

Always focus on shorter sentences for a great copy.

Address a Single Person

Yes. Do not address a group of people.

Rather talk to your prospects individually.

As such, you should refrain from using general terms such as:

  • Lots of people
  • Many people
  • They
  • They have
  • Among them

Instead focus on an individual.

Focusing on an individual has an awesome hold.

I know you might not realize it but wait until you read these next example.

Take a look at these two next examples to see what I mean

Example I:

Many people today struggle with lack of sleep. They either have a hard time to sleep, or they simply can’t get back to sleep once they wake at night. They have tried everything else that they know. But they have no success. What next?

 

 

Example II:

If you are struggling with sleep related problems then this post is for you. If you cannot fall asleep at night or simple have a rough night, this is the place to be. You have tried everything else and nothing works, take a look.

See how that simple change has a huge effect on the copy? That’s what I am talking about.

The same applies to anyone who intends to create a great copy for a B2B.

For the B2B copywriters, this is the oil that keeps the wheel rolling.

Here is an example of a B2B copy that rakes number by addressing a single person.

Want to get the best website design?

Then Best Website Design Company is what you need.

We have worked on over 100K successful projects.

Our clients come from all over the world.

Retain the Active Voice

If you are a writer, you know this pretty much like I do.

The active voice sounds better than the passive voice.

It’s that simple.

Luckily, sounding nice is a great trick to getting people right into the middle of your copy.

So don’t shy away.

Here is a simple guide to understanding the difference between active and passive voice.

If the post is hard to grasp, you can use this voice tool checker.

Avoid the Big Words

No one loves the big words.

These are communication-killers and should be treated so.

And if the copy is hard to read = no one will read it.

So avoid any fancy word.

Why?

  • Fancy words could have many meanings
  • Fancy words are hard to understand
  • Fancy word might be mouthful

So the trick is to sound pretty simple.

Stick with words that people use on a daily basis.

And nothing out of the ordinary.

Focus on Skimmers

Yes. That’s what online readers do – they skim.

They won’t read everything – they just pick the points.

So how do you format a copy for the skimmers?

  • Use lots of sub-titles: These break up the content in easy to digest sections.
  • Use takeaway lines: Focus on Features, Benefits, and pricing (example on reviews).
  • Include a Verdict: A small bottom line tool should be good to go. It’s the summary!

Here is the trick. Find a way to get the gist without reading everything.

Chapter VII: Proven Copywriting Methods

The best copywriters don’t work from scratch. No.

They get an idea and develop their copy from it. Simple.

But that’s just one of their many tricks.

So what are the rest?

In this section, I give you the 4 proven copywriting methods.

Check them out.

Newsletters

Let’s start with the newsletters. How do you write a copy that readers would want to open? Take a look.

Keep Subject Line – Short and Sweet

Let the subject line outline the content of the newsletter, but not let them in the meat.

For example. I used a pretty simple subject line “SEO Strategies” in one of my recent posts. And the email got close to 48% open rate. That’s huge!

The method was simple. The subject line informed my readers what the email was about – SEO Strategies.

But the strategies aren’t out yet.

That’s the element of mystery that triggers the urge to open it.

Let the Lead Be – Attention Grabbing

Remember what we said about the lead? It’s the make or break of your copy.

If the visitor stops and walks away – there is no coming back.

So get the flow. Make sure the lead nicks the urge to read through.

Let it be the compelling HOOK that catches the reader right away.

For newsletters and emails, this has to be very good since it also shows before the email is opened.

Here is a good lead: Are you struggling with weight loss?

Body: Lesson as a Story

These are newsletters, nothing formal really.

But not too informal again.

Even so, they should sound as if they are coming from a best pal.

So share your personal lessons and experiences in the body.

Keep it like a short story.

Here is an example.

Maybe I’m the only one who hates heavy workouts,

Maybe not,

But the one thing I can’t stand is endless hours in a gym.

So what if I told you that could be gone in a sec?

And still have your sexy back?

Yap. You can!

Read: 5 Benefits of Using Sliming Belt today

Simple, friendly, witty, and attention grabbing!

And the final part?

That’s what I am talking about next.

Clear CTA

Clear call-to-action is very important.

Let your readers understand EXACTLY what you want them to do.

Come clear and save your reader the stress – it feels good.

Use the P.S.

I love reading a P.S.

I know you do.

Which is why ending your newsletter or email with a P.S. rocks. It sumps up your offer and the CTA in a friendly way.

Here is a P.S that I saw from a SEO website email some time back.

PS: I’ll be dropping by from time to time to let you know what I think about the latest SEO traffic generating tools. So comment and let’s share.

Now onto our next template.

Landing Pages

If your intention is to create a high-converting landing pages, you’ll need to focus on many things.

Let’s break them down.

Headline with Clear Benefit

First, your headline should provide a clear benefit to the reader.

Show the reader what he/she will get from using your product or service.

Here is a good example: Choose the Best Home Vacuum for a Dirt Free Home.

Social Proof

You should also put up some form of social proof.

Keep it above the fold for more impact.

You can feature several thing including the following:

  • Customer testimonies
  • Customer names
  • Logos of company you’ve worked with
  • Number of successful projects
  • Number of satisfied clients
  • Real-time customer ratings
Body: PAS Strategy

If you are going to make a content body that converts work with the PAS formula.

P= Problem

A= Agitate

S= Solve

In simple terms you will start with the problem.

Then highlight how much of a bother the problem is.

Finally end with the solution – it can be as suggestion.

Smooth Transition

The PAS formula is good.

But it’s only as effective as you can execute it.

When “transitioning” form agitating the problem to the solution, make it smooth.

The same applies when transitioning from the problem to an offer.

Here is an example.

When I don’t hit the gym I quickly add weight.

My self-esteem goes down.

I hide a lot and I cut off from people.

That’s why I use the “X weight loss diet” and the more reason am excited to introduce our new product.

The “Cholesterol Free Weight-loss Pack”

Call-To Action

You must have noticed.

A great call-to-action is necessary almost everywhere.

Keep the call-to-cation direct and clear.

You can borrow how to make a great CTA from our previous examples.

Blog Posts

When creating blog posts, here is a cool formula that you can use.

Let’s break it down.

Headline = Very Specific

Give your reader the exact thing. Let them know what’s in it for them.

The more specific you are the more clicks through rate you can expect.

Here is an example that I used once: 5 Best SEO Strategies:How I Finally Ranked on First Page.

Intro = Very Short

I will repeat, keep the intro at 8 sentences or less.

Lead: Proof and Preview

Keep the lead interesting

It should add more power to the intro.

More importantly, let it show that you can deliver in the promise on the headline.

It should also preview what your reader’s will learn

Example: Borrowed from the above title

Today you will learn some of the top 5 best SEO strategies.

These are the SEO strategies that I used to rank on first page.

You can do the same if you read through and apply them.

Let’s dig in!

Body: Actionable Content

You will have to pack your content with enough actionable tips, strategies, and techniques that can be instantly useful.

In short, you must avoid being spammy and instead focus on high-level advice with no fluff.

As such, the content should be full of nothing other than actionable or practical stuff.

A step by step guide is a good example of an actionable content.

Several Examples

Use lots of examples.

It helps to drive the point home.

It also brings out the dynamics so that it’s easy to understand.

That’s why I have all these examples flowing through.

Several Examples

Once again a direct and clear CTA is required in the conclusion.

Let your reads know what you want from them.

It is that simple!

Sales Letters

Finally for the sales letters such as supplements, online courses, paid newsletters, and many more, here is the perfect template.

Make a Bold Promise on the Headline

A bold headline will grab the attention of the reader.

Make it even better by citing at least one benefit that the product guarantees.

Here is an example: Get Your Six Pack in 4 Weeks

Lead Should Be Powerful

Follow the headline with a powerful lead.

The lead should create desire to read through the next, and the next, and the next line and so forth and so on.

You can use a story, relate to a situation, or have a research statistics.

Remember AIDA in Body (D&A)

The headline created the attention.

The lead triggered the interest.

Now it is time to create the desire for the product.

And finally push the reader to take the needed action.

Use Bullets

Bulleted lists will break down your content into small and understandable sections.

It is a good way to list the benefits throughout a sales page.

It is also direct, less spammy, and clear.

Social Proof/ Testimonials

Use lots of testimonials and make sure they are authentic.

Hiow do you make them authentic?

  • Use clients real names
  • Put down real statistics.
  • Use company logos

Here is an example:

“I’m James. I have to say that X web designers are awesome. They gave me an explicit template and we had a great time with my design. The delivery was on time. I would love to work with them again.”

James Fredricks

Risk Reversal

  • “Money-Back Guarantee”
  • “No questions asked”
  • “60-Day Guarantee”
  • “Try now. Decide later”

Make sure your sales letter has risk reversals. They make it easy for your prospects to sign up.

Call-t-to-Action

  • CTA plays the final part here. Except that in this place you can use lots of them.

    Some people use them at the top, middle, and bottom of their sales letter.

    Make the right choice that gives you what you need.

Chapter VIII: Advanced Copywriting Techniques

What about what we have seen?

Well, those are the basics.

Now it’s time to focus on the advanced copywriting techniques.

So in this chapter, we will focus on better strategies than what we have seen.

Let’s get started!

Use Crooked Numbers – Don’t Round Off Figures

Crooked numbers like you must know are numbers that aren’t rounded.

For example:

  • 56
  • 87
  • 259
  • 9472
  • 2%
  • 9

You may not realize it. But research has it that crooked numbers are more believable.

That’s why you want to leave your stats as they are.

Here is an example:

Within the last year, my website has received 201,134 visitors on every month.

This is much more credible than if I rounded off the number to “200,000+”

Don’t Talk About Your Product: Sell It

You don’t talk about your product. That’s not selling.

So what should you do?

Tell your prospects what your product can do for them.

Show the buyer how the product works and the result that they can expect.

Make the Button Copy Clear

Few people will even think about their button copy, and that’s their loss.

Why so?

Because the last part of every sales pitch is the conversion.

And conversion starts with clicking the conversion button.

So how do you write a high-converting button copy?

Give a clear outcome.

  • “Click to buy”
  • “Click to see our case study”
  • “Click to get quick help”

The word click gives the button an action oriented and insanely specific call-to-action.

This is unlike phrases that ask a reader to “learn more”

“Learn more” is vague. It’s also one of the reasons that home pages rarely convert.

Don’t Make Them Like You – Make Them Love You

When the clients like you, it’s simple. You entice them.

When they love you, they can’t have enough off you.

Love breeds, obsession, desire, and action. They eat, sleep, and breathe you.

That’s what you should strive to do.

To get any conversions you must make them like you enough to want to buy your product and that’s love.

How do you do that?

Strive to squash all the objections.

These are things such as:

  • I can’t afford it.
  • It is too expensive.
  • I have tried some and they didn’t work.
  • I am not ready to take the switch.

So find a way of addressing them before they come across. Provide offers, show proof, and give manageable breakdowns.

Turn Mental Images into Movies

Static images aren’t as interesting as motion pictures.

So use mental movies instead of images.

You can use short stories, create imaginations, or trigger some form of realism.

The trick is to make your copy more compelling and insanely realistic.

If they can picture it, they can see it,

And if they can see it, they can feel it, and live it!

That’s what you must strive to achieve.

Erase Price Objections

A research on how the addition of price affects conversion rates found this.

The addition of the word “small” before the price could have an adverse impact on the conversion rates.

While many buyers shy away from direct fees, the ones that are convinced that they aren’t straining will buy.

So if you have a copy that you intend to add a price or fee to, use words that make the fee look small.

Words like, small, just, less than, are some of the best options.

Use them and you will easily notice a boost in your conversion rates.

Make 10X More Effective Testimonials

Research has it that customer testimonials can easily boost your conversion rates by up to 62%.

That’s true.

However, you must learn to use the testimonials right.

Unfortunately most people don’t.

So how do you do it?

Don’t be the general guy who compares one product to every other product.

You don’t want to wrap up everything in one pack.

Instead:-
break your testimonials into sections that are easy to understand.

Make sure that the other readers can also relate to it.

So instead of generalizing everything, focus on “before” and “after” and finally give your “verdict.”

Let me give you an example of how to do that.

Example I: The Wrap Up Guy

Last month I bought the X router. And I have to admit it an awesome router. It’s much better than the other routers that I have previously owned. I highly recommend it!

Example II: The Breakdown Guy

Before

Before I bought this router, I struggled with poor internet connection. I looked for online tutorials but nothing worked.

After

That’s when I got X router. Within minutes of installation, every gadget in my home was up and running. It was an awesome feeling.

Verdict

So if you have been frustrated by the other internet routers, try X internet router. I can’t recommend it enough.

In this second testimonial, the customer paints a picture of where they stood before and after. Then they finalize with a recommendation. This makes the second testimonial much more realistic.

I am you too can relate to this testimonial.

 A realistic testimonial should, therefore, have the following.

  • Before: Shows you where the customer was
  • After: Shows where they are now.
  • Verdict: Shows what they think and if they recommend the product

The ‘VERDICT” is basically what the customer would tell someone. In short, it is the part that answers the most fundamental question when it comes to a product review:

What would you tell someone (a new buyer) about this product?

That just about summarizes it everything up! And since it comes from a real customer, it is very easy to relate.

NOTE: You don’t have to break it down like I did. I just did it for the sake of explanation. Even so, you should be able to pick from the testimonial, where the customer was and where they are right now.

Now You Have the Floor

I have wrapped up my ultimate guide to copywriting.

Now it’s my turn to hear from you.

What do you have to say?

Will you remember to keep the CTA clear and direct?

Let me know on the comment section below.

Keep it short and simple – remember?

Meta

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17 Smart Ways to Improve Your 2021 SEO Rankings

17 Smart Ways to Improve Your 2021 SEO Rankings

boost SEO rankings in 2021
It’s 2021 and the best thing any website owner can learn is how to stay in the competitive edge.
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It’s 2021 and the best thing any website owner can learn is how to stay in the competitive edge.

In this post, I am going to show you 17 cool technique to improve your SEO rankings in 2021.

These are techniques that I have used and found them to be super helpful. Indeed, these techniques helped me to grow my website’s organic traffic by 58.92% within the previous year.

So if you are the guy who needs the smartest ways to quickly boost their SEO rankings in 2021 and thereafter, this is the guide for you.

Let’s take a look.

Table of Contents

Boost Your Website’s Loading Speed

This technique is as old as they come. But it’s still as relevant in 2021. Actually, slow internet tops the list of the most annoying tech problems. So you don’t want to be caught in the same maze.

As such, how quickly or slowly your site will load directly affects your rankings. This has also been stressed on by Google Webmaster. In short, there is no escape when it comes to gunning the best loading speeds.

A new study has also shown that the pages that tend to rank on the first page often load faster compared to the ones that load at the bottom of the pack.

As such, it is very clear that if you want to rank better on Google SERPs, your website should lead pretty quickly.

Use the Google analytic tool to find out how fast you’re your website’s page will actually load at any given click.

And if you intend to dig even deeper and sort out the mess, then you can also test your page on the WebPageTest.org.

This way, you can easily boost the speed page/ loading time of your website page easily and in turn have a great about turn on rankings.

Here are some other tips that you can follow to boost the speed or loading time of your website’s page.

  • Compressing Website Images
  • Choose a better website host
  • Reduce the file size of your webpage
  • Delete any unnecessary third party scripts

With that said, let us get to the next SEO strategy that will be of help in 2021 and far much beyond.

Get Your Website on Featured Snippets

Over the past few years, featured snippets have become quite an influential option for those who intend to rank.

They are the new trend and seems like many experts are finally waking up to this new realization for SEO ranks.

To use featured snippets, you can use the “Snippet Bait.”

This is a new strategy that many experts are using to rank.

Here is how the strategy works:

Step I: Find a keyword that you are already ranking for.

This is important in this way. 99.58% of the most featured snippets will come from the first page SERPs.

As such, anyone that appears on the second page have almost zero chance of being featured on any snippet.

So go with a keyword that you have ranked so that you can easily find a featured snippet on the same.

Step II: Now look for the featured snippet in top of SERPs

To do this, you need to start by identifying the type of snippet that you are looking at. This is key.

  • Is it a definition snippet (answers the question of “what”)
  • Is it a listing snippet (lists a number of tools or techniques “top 7 marketing tools”)
  • Is it a table snippet (gives features, or prices)

Now you can add a snippet of content to the website page. Make sure the content is designed to fit perfectly on the intended snippet box.

That’s how the snippet bait works.

Target High Commercial Intent Keywords

Most people, when they start up, they often focus selectively 100% on the keyword search volume.

That it okay, but it is not conclusive. When it comes to keyword research, there are so many things that you should focus on.

One of them is the commercial content. To determine this, ask yourself how much the Google Ads advertisers are spending on the clicks.

You will realize that a keyword may not get many searches. However, when you look at its CPC, you may notice well over $25.00, this is a clear indication that the traffic that this keyword gets is actually made up of legit buyers.

Focusing on the high commercial intent keywords is, therefore, very important. It will also leave you with superior results.

Improve Overall Dwell Time: Use this Simple Step

What makes Dwell Time a vital factor when it comes to Google Ranking?

Here is the thing, if a website visitor quickly bounces off your page and goes back to click a competitors page, it could only mean one thing.

You aren’t offering them what they need – but the competitor is.

In short, Google will take one clear message home. Visitors hate that page. In turn, the page will suffer when it comes to Google ranking on subsequent searches.

Once they down-rank your page, it might take more time that you’d anticipate to put it back on to the map.

So what can you do?

Instead, you should lower your bounce rates.

There are tons of techniques that you can use to minimize your bounce rates as much as you can.

They include the following:

Use Videos

Embedding videos in your page makes the page more interactive.

It helps the visitors to follow your content better and to remain glued for a longer time.

As such, embedding videos in your page will add up for better bounce rates.

EXAMPLE

Apart from that, here are other tips that you can also use to minimize bounce rates and improve your overall ranking of the SERPs.

  • Boost page load time
  • Use images
  • Focus on easy to use interface

Create the Linkable Assets

No one will link to your content.

Every website that’s looking to link will link for great sources.

There are many tips that you can use to achieve high quality sources.

Go with actionable tips

EXAMPLE

Have a customized design

EXAMPLE

Publish studies and research findings

EXAMPLE

Here is the thing. When you have enough sources that people can cite and create greater awareness, you provide them with better resource.

Blogger and other writers will hence find a good pool, reservoir, or sources that they can easily reference.

That way, you would have created an asset rather than just another content for everyone to read through.

In short, back your content with facts. Cite the facts by using hyperlinks among other things that’ll help.

Grab Better SERP Real Estate

If you find a keyword that’s converting very well for you, go for bonus traffic with the same.

A good way to do that is to double up and create an additional YouTube video content.

Use the same keyword on the video.

You need to optimize your video content in the right way so that you get at the top of the bar.

Take a look at how you can optimize your video for a better real estate at the top of the SERPs.

Get Used to Sitelinks

Apart from optimizing your title and also description for better click rates, the other technique that you can use to get better clicks on your result is the use of sitelinks.

What are sitelinks?

Sitelinks appear underneath your results when you search for your brand.

They are “links” that breakdown other pages on your personal website.

They will either show:

  • LogIn
  • Blog
  • About
  • Sign Up
  • Or other content that you have.

A good example is when you search for “Skype”

The best way to make good use of sitelinks is to have them in all sorts of pages.

What are sitelinks?

There are a few techniques that you can use to get better sitelinks to your brand’s website such as these:

  • Table of contents – such as what we have used above

What benefits do sitelinks offer?

Apart from what we have seen, here are some other benefits that you can rake in if you turn to sitelinks.

  • Sitelinks will make your results to stand out among the rest.
  • They will also guarantee the best click-through-rates.
  • They make the website/ content easy to scout.
  • Sitelinks also provides a better content intent

Rank for the “Topic + Statistics” Keywords

I have said this over and over again – for my 2021 SEO strategies that work. If you want to rank go for the topic + statistics keywords.

This is a great secret that most expert websites will use to enjoy lots of backlinks. It is the same trick that you use if you intend to create an asset rather than a plain content.

How can you do that?

  • First you can identify an actionable topic and carry out a research or study.
  • Follow the topics that most bloggers like to write about.
  • Keep in mind that you want to dig out the facts as they are.
  • Create a study (online poll, questionnaire, research)
  • Publish your findings in a content
  • Use the keyword and complement it with your statistics.

You have a great asset that bloggers can easily link to and in turn help you to build an authority around your work.

The next thing you will be at the top of the SERPs.

Take a look at this example that we saw from Ahrefs. This is important in this way. 99.58% of the most featured snippets will come from the first page SERPs.

For better results, you should wrap it up by optimizing you’re title tag, meta description and the page around this keyword.

Remember the keyword that you began with should be one that’s already ranking on the first page of the SERPs.

Why Does this Trick Work so Well?

The trick with using “Topic + Statistics” Keywords is simple.

  • First you are focusing on a keyword that is already ranking on first page.
  • Second you are creating a resource by including stats which writers can tap into.

So once you provide a resource, you are definitely getting ranked for the same.

Simple and smart. No hassle at all.

Repurpose Existing Content to Different Formats

Many bloggers or content creators do this one mistake. Whenever they sit down to write a post or create a new content, they always start from scratch.

In short, they take more than enough days to complete a single post. When I do that, I take close to two weeks to complete a single post.

So what can you do?

Simple, you already have so many existing content.

The content that you ranked for.

The content that people loved.

The content that met the user’s search intent.

Repurpose this content into different formats.

If you have a blog post on how to get more YouTube subscribers, create a Video on the same topic.

If you are writing about SEO strategies, focus your next post in SEO Strategies for first page ranking.

The trick is to develop your existing content into something either much more specific or better than before.

Turning a video that you ranked for into a post and vice versa may be hard. But it won’t be as hard as starting a new content from scratch.

The trick?

You already have an idea that you are improving on.

Go with Content Partnerships

I LOVE content partnerships.

The reason is simple really.

Content partnerships will give your content promo a double power.

It gives you double reach and better results.

Since when you partner with another person, both of you will drive more traffic to your content.

SCREENSHOT

This won’t be the same if you are a single person. In this case your reach is limited to your audience.

SCREENSHOT

At the end of it, two heads will drive in more clicks, views, and social media shares. This will in turn provide you with better reach than one person could possibly have.

If you are looking for tons of traffic to go by, this trick is the simplest that you can opt for any day.

Optimize All Content for the User Intent

I have mentioned so much about matching your content to the search intent before.

The user intent focuses on the main objective that a visitor has in mind when carry out a Google Search.

If this intent is not matched by your content then don’t waste your time, Google won’t rank it.

However, if the page is the answer to what Google users are searching for then, no doubt, you will rank upwards.

It is that simple.

When creating content for user intent, you must make sure of the following.

Your content answers the question that your user is asking (what’s SEO?)

EXAMPLE

The title of your content matches the content and gives them what they want.

EXAMPLE

The content is optimized for the keyword.

EXAMPLE

Notably, combining these aspects will give you a more targeted type of content that your users can easily relate to and get answered.

Eventually, you will create more dwell time, relevancy, happiness, and trust. That’s what makes it this tip the real deal.

Target the Newest Keywords

Looking for the low competition keywords?

That’s cool.

So how do you find them?

Simple.

Target the brand new keywords.

Why?

Most keywords are often competitive because of simple thing, many sites are trying to rank for them.

In short, the newest keywords still have lower competition.

As such, you can easily rocket you way to the top of the SERPs.

When keywords are relatively new, it won’t take you a lot of work to rank.

You have no or few competition to beat and will often come on the first page ranking.

Check Industry Glossaries for New Keyword Ideas

Do you need a simpler way to get new keywords for your content?

Check out industry glossaries.

SCREENSHOT

This is an example of how you get your keywords from the glossaries.

Once you identify the keywords, you can copy and paste the keywords in spreadsheets.

You can also use them as your main keywords and search them on a keyword research tool.

In whichever way you look at it, this tool provides one of the best ways to bag keywords.

A simpler way to work with glossaries is to copy and paste its url in the Google Keyword Planner Tool.

Use the Broken Link Building Strategy

I already gave you a guide to the Broken Link Building. If you haven’t looked at how the process works, you can take a look.

As such, for this post, I’ll only be direct and spontaneous.

I will only show how I have used Broken Link Building technique to achieve the best backlinks.

So what did I do?

  • First, I chose a content that provide to be a great resource for other creators (from my own). “SEO 2021 The Ultimate Definitive Guide Every SEO Expert Should Have”

SCREENSHOT

  • Next I found a website that created content on Local SEO.

SCREENSHOT

  • I took their home page and popped it into Ahrefs

SCREENSHOT

  • Next I clicked onto the “Outgoing Links” to “Broken Links”

SCREENSHOT

  • I was showed the broken links from all the external links that the site has.

SCREENSHOT

Now that I had broken links that were ideal for my content, I reached out to the site’s owner. I told them about their broken links and in turn offered mine as a replacement.

Now that I gave them a realistic view with the best value addition, they happily linked me.

That’s it! No sweat.

Use Backlinks from the Expert Content Curators

Content curators will curate the best stuff around their niche.

They are better placed to consider your content than most people will.

Content curators will give you backlinks so long as you offer quality content.

It is simpler and less demanding that having to go with your niche.

Use “Link Intersect” to Find Backlink Opportunities

You never know where a site links or why it links where it does.

It could be a mutual relationship between the site owners or the creation of valuable content.

That’s for sure.

So how do you get to link here too?

That’s where you’ll be thankful you’ve got “Link Intersect.”

  • Get down to the Ahrefs then open up their “Link Intersect” tool.
  • Enter the top three domains that you have.
  • You will see every site that links to the top three domains that you chose.
  • Now scout and see if they are producing valuable content or not.
  • If not, there is your chance, offer the site owners some valuable content and ask them if they can link you.

Link Intersect is easy to use. It is reliable and also a clever way to make every moment count. Just pick the top rated websites in your domain.

Meta Descriptions for Each Page

When it comes to visual searches, one thing is very clear, website visitors are now conducting many more visual searches than before. So the trend is definitely on the rise.

According to the latest results, Google lens has now been used over a billion times. That’s huge, really huge for just an upcoming trend.

Gauging by the Pinterest stats alone, they are said to get over half a million searches on a monthly basis. That’s another good indicator that you just can’t wipe out.

While at the same time, another source shows that close to 40% of Americans now prefer the use of visual searches.

If this is the case, then it can only mean one thing. We are looking at a potential SEO tool that will have a huge impact on both ranking and signal relevancy.

So the earlier you join the bandwagon the better it is for you and your company. Compared to most of these visual SEO strategies, this one is simply awesome.

It is a huge plus to SEO industry that visual platforms such as Google Lens is now capable of identifying over a billion objects and the number is climbing steadily every single day.

Start Using Concept Visuals

This is the simplest way to bag links of high-quality.

You don’t have to sweat.

How is that?

Well, you don’t have to send a single email.

How does it work?

  • Create a valuable visual. Let the visual explain a concept clearly.
  • You can use tables, graphs, or charts among others.
  • Now feature the visual in the content that you created.
  • Use keywords when giving the visual a title tag.
  • Once a person who sees it uses it in their site, you get an automatic backlink.

TIP: Focus more on new topics with less competition. This will give your visuals higher demand with better ranks.

Additional Tips

The next two tips might not appear straight up in most lists. However, they are awesome when you are looking for easy ranking.

Use Question Keywords

“Answer the Public” is a great tool to get question-based keywords.

However, there is a better tool – QuestionDB.

Unlike the previous option, this new platform doesn’t come with complex charts and images. Rather, its content is presented in simpler tables.

It focuses on the questions that are asked on Reddit, which means that you can find the keywords and topics that the other tools may miss.

Rank for the Brand Name Terms

Finally, you can rank for the brand name terms.

It might take you as a surprise that the brand will often get more searches than categories.

However using the brand name terms won’t give you a first spot.

But it will give you a better conversion rate.

Now Let’s Hear From You:

We have come to the end of our smart ways to boost SEO rankings in 2021.

What did you find to be so helpful?

Where are you looking at changing?

Do you want to bring in sitelinks or are you targeting the newest keywords?

Let us know by leaving a comment right below.

I will be waiting to add my view too.

No sweat at all!

Meta

Want to get the best SEO rankings in 2021? We offer 17 ways to improve your 2021 SEO rankings.

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